Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The external shocks have made contemporary young people begin to deeply reflect on the relationship between humans and nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escape to a deeper level of reflection, exploring inner ideals and cultural tension. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of their homeland, driving the urban population in the concrete jungle to move towards a more vast world, breaking free from their current identities and merging into the countryside, emerging wild and free.

Kelp conveys a leisurely and gentle sentiment of autumn and winter with its highly inclusive texture and color. As a trend color this season, it can be used to create a young and sophisticated business look, or incorporated into outdoor exploration designs, or provide a high-end street fashion feel. It can be used for key items such as outerwear, tops, and pants. The color combination mostly uses the same color system, weak contrasting colors, and neutral colors, and combines with high-end materials to present its unique texture.

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The deformed "long shirt" is like a shackle, bound hard to breathe. The impact from the outside world has prompted contemporary young people to deeply contemplate the ways in which humans interact with nature. This inner pursuit drives the meaning of outdoor sports to shift from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, driving urban communities in reinforced concrete forests towards a broader world, breaking away from their current identities, integrating into the mountains and countryside, and emerging into the wilderness.

Natural Atmosphere is a color trend released by POP Fashion in June, 2022. Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

Metaverse ecology has entered into the fields of healthcare. In the post-pandemic era, people place great importance on their own health and a good state of mind, which also makes medical care one of the most concerned tracks in the global capital and technology market. Meta wellness is a more realistic and urgent approach than entertainment. Health is the eternal theme of human beings and the premise of human development. The transformation of lifestyle is the foundation of physical and mental health, and the transformation of medical treatment is an important technical guarantee for maintaining health. Diverse well-being lifestyles and metaverse healthcare lead people to an era of Meta Wellness.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Where will the future lead us to? Another Planet? Or, even a new space-time?

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Animism draws color inspiration from all the living beings in the natural world. Everything is growing wildly for revival. From the very beginning of a day, the color shift in the sky chants the most beautiful rhyme; the charming landscapes in the spring reflect the purest hues; inspired by our daily lives, things are fused as one to provide great liveliness.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fashion design to bring refreshing visual effects.

Neutral, grayish Orchid Hush(PANTONE 13-3805 TPG) fuses diverse textures of nature and technology. The color of oxidated orchid is available for most natural fabrics and common fabrics. Besides, the futuristic property and glossy texture of Orchid Hush can bring different presentations.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. We divide this theme into four colorways: Girls' Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls' Universe is inspired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photograph collection 'Oriental Beauty' by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.

The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.

With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.

Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.

A/W 21/22 Theme Forecast

With the popularity of digital appearance, technical and functional denim becomes an important direction of this theme. The soft focus filter drives the development of pattern and brings a new look for denim. Abstract digital print and ecological camouflage will occupy a place with a brand-new look. Outdoor protective details will be an important direction of this theme and become the necessary series for S/S 2021 denim.