Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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After Us -- A/W 21/22 Theme Trend
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.
Orange Tiger -- The Thematic Color Trend for Menswear
Technology changes our era. The high temperature of magneto-caloric effect brings heat as well as energetic Orange Tiger, driving us to explore the future and the unknown.
Purple Heather -- The Thematic Color Trend for Menswear
Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraint of space, Purple Heather takes us to the parallel world of the past and the future.
Navy Blazer -- The Thematic Color Trend for Menswear
In S/S 2021, color is not restricted to season any more. Dim street light illumines lonely pedestrians. Navy Blazer in the gloom seems to tell the story of city. Deep tone gives a more melancholy hue.
Neo-Grunge -- The Special Trend for S/S 2021 Denim
Grunge was originally a musical style originating in the late 1980s and early 1990s. It was a combination of heavy metal and punk music. At that time, financial crisis and economic recession led bandsmen to embrace durable denim pieces, resulting in a decadent and casual style. With the return of retro trend, neo-grunge style is back. Denim items in this season employ magnified and exaggerated design techniques to add a modern sloppy style, showing the collision of various prints and messy colors in a nostalgic way.
Evening Sand -- The Thematic Color Trend for Menswear
Romantic sand pink at sunset witnesses the beautiful encounter of lonely people in the noisy city. Art and culture influence the modern urban life. And this greyish Evening Sand becomes soft and elegant, enhances the appeal and adds a young feeling to men's business leisure style.
Future Laboratory -- The Special Trend for Men's and Women's Denim
With the popularity of digital appearance, technical and functional denim becomes an important direction of this theme. The soft focus filter drives the development of pattern and brings a new look for denim. Abstract digital print and ecological camouflage will occupy a place with a brand-new look. Outdoor protective details will be an important direction of this theme and become the necessary series for S/S 2021 denim.
Restoration Design -- The Special Trend for Men's and Women's Denim
Environmental certification reflects a rethinking of fabric and washing trends that will drive the development of modern denim casual wear in S/S 2021. Water pollution and textile waste have been two major challenges for denim production. With a stronger environmental protection awareness in this season, the denim industry recycles and reuses to reduce waste and water consumption, and also increases the use of sustainable recycled materials. Upgrading the practical design is also a direction of this theme. Denim transformation and environmental protection usher in business opportunities. Deconstruction replaces discard to define the aesthetics of recycling.
Symbolic Youth -- Theme Color Trend for Men's and Women's Sportswear
As "restraint" is increasingly prevailing, simple design will grow in A/W 21/22. Home exercising, the horror style, Bauhaus minimalism, outdoor modular design and dystopia will run through the A/W 21/22 sport market. A single color and small-scale color decorations are used, breaking the restrictions of season and fashion trends. Inspired by Stone Island and the collaboration collection of ROKSANDA x lululemon, warm or cold tones are complementary to neutral colors, presenting a bolder autumn palette. In the new season, color is closely tied to the fabric quality. More accurate quantification of color through fabric to clothing is our appeal for sustainability in the sportswear market. Colors fit for the whole year are explored.
The Everlasting Charm -- Color Trends for A/W 21/22 Womenswear
Currently, we are facing a climate crisis, economic turbulence and political turmoil. And the global outbreak of novel coronavirus worsens the panic. In the face of huge unpredictability, rational consumption is unprecedented high, and the market tends to be conservative, thus the demand for classic, durability and practicality is enlarged. Under this circumstance, neutral colors become core colors in the future, because they are steady, inclusive and transseasonal. With the rising trend of telecommuting, comfortable and multi-occasion clothing will prevail. Driven by sustainability, warm neutral colors and natural unbleached original colors will become the focus. Economic turbulence inspires crisis awareness. Classic achromatic tones have the everlasting charm, and meet consumers' demand for a sense of stability. At the same time, the expression and venting of people's fear of death increase the application of neutral dark colors, so combining with the vintage trend to fight against the anxiety will attract more consumers. In A/W 21/22, neutral colors will cover the market with different feelings and become core tones with a huge commercial value.
Intersubjectivity -- The Color Trend for A/W 21/22 Womenswear
The 5G technology revolution has brought subversive changes to the future life. The closer relationship between people, as well as people and objects forces people to rethink intersubjectivity. Artificial intelligence and enhanced intelligence are now on the road of collaborative integrated development, and a new era of human-computer interaction has arrived. The scientific concept of simplicity and efficiency advocated by the 5G era is similar to Bauhaus, a product of the last century's industrial age. In A/W 21/22, bright synthetic color is in response to the era of 5G technology. RGB color is generated by digital source code, and virtual code language reproduces the ombre color in high-purity that does not exist in nature. Color overlays on the program language, with electronic methods to enhance the color saturation and brightness, so that the synthetic color in A/W 21/22 will be more technical.
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
Holly Green -- Color Evolution of Kidswear
Brook Green is a key color for 2020. Fresh and elegant Brook Green highlights the original color of nature, with Lime Punch to lead the far-sighted palette. It perfectly combines future development with nature.
Surrealism -- The Color Trend for Womenswear
Natural disasters and economic turbulence have caused a restless feeling, and induces rebellious and illogical artistic expression. The mysterious, rebellious and bizarre surrealism clearly emphasizes that the reality controlled by reason and logic is not real, and that only the combination of dream and reality is absolutely real and absolutely objective. In A/W 21/22, luxurious colors fight against the uncertain times. The Night Fantasy escapes from the reality with illogical light and shadow, and surpasses the ordinary natural colors. Microworld explores dreams of plants and find the rebellious thoughts of them. The macro natural landscape accumulates in billions of years of destruction and rebirth, and has the most primitive instinct of life. In A/W 21/22, natural colors will be more tensile.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
H+ -- The Confirmation of Menswear Theme Colors
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. It displays a transhumanism evolutionary. The boundary between reality and virtuality gets more blurred nowadays. And the decadent aesthetics of mixed elements is increasingly popular, bringing new opportunities for the technical street style. And the NCP also drives us to realize the importance of fashion items that are both functional protective and street fashionable. And the items are displayed on catwalks of A/W 20/21 menswear.
Reproducing 80'S – The Theme Trend for S/S 2021 Denim
The 1980s' style is used to re-create denim items, and modern forms are adopted to reproduce classical denim looks of the 1980s. The powerful feel is synonymous with the 1980s. This season denim items use clean-cut shoulder lines to highlight the silhouette, apply retro indigo tones to be more wearable, adopt primitive elements to enhance the classical denim textures, and make use of laser and ozone technology to reproduce the charm of retro 1980s' denim.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
Healing Club -- Theme Color Trend for Womenswear
The outbreak of NCP drives the heat of masks and medicine, and changes people's lifestyle and living concept. People find that health is the first, and we should respect the natural ecology. Inspired by the hot topics of health and environmental protection, healing colors will widely spread. Responsible white, dynamic red, natural blue and green hide strong power and will heal people.
Urban Bystander -- S/S 2021 Theme Trend for Kidswear
We walk through the busy streets, pass the familiar coffee shop downstairs, visit the exhibition of Vincent van Duysen, wear basic clothes and live in a comfortable and warm house. In such a relaxed day, we enjoy the city life, feeling down-to-earth yet a little lonely. Seemingly absent, but we are determined to find ourselves - be social men, also sober urban bystanders.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.