New Horizons -- S/S 2025 Theme Forecast

In the third quarter of 2023, Citrus, Liberty, Deep Teal, Emperador, Roasted Russet, and White Sand are all highly regarded popular colors. Among these colors, Citrus exudes the passionate flame of young and old souls with a bold tone; The mysterious, noble, and sci-fi release of Liberty brings special colors in autumn and winter; Combining retro style and modern style with Deep Teal, showcasing youthfulness; Emperador exudes a restrained and calm demeanor, conveying a noble and elegant aura; Roasted Russet is extremely inclusive, not only can you see the retro charm, but you can also find a more casual and comfortable street color sense from it; White Sand adds a hint of introverted temperament to the white with a slightly cold gray fog color. Six colors showcased their unique charm in the third quarter. The following content is the new product series and window display of major brands to confirm the accuracy of POP's color trend content.

In the fast-paced city, sports is not only a way to keep fit, but also a form of spiritual healing. In the noise and chaos, how can we make ourselves shine in the gray city? Colorful sports become the answer to finding inner balance. Find your own rhythm, ignite yourself in the melody, listen to the rhythm of your heartbeat, feel the flow of air, witness the changing of seasons, and arrive at your true self. Initiate a wave of colorful sports, erase the grayness of the city, cast away fatigue, find balance in work and life, and light up life with vibrant colors.

Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.

Sports fashion will continue to advance at the forefront of technology and innovation, creating an innovative and technological sports style that combines cyber future, smart technology, ocean crisis, and post-apocalyptic elements this season. Under the theme of "Genesis," it is divided into four storylines: Speed Era, Alien Civilization, Particle Kinetics, and Dreamy Ocean. The technology market will be based on the digital trend and technological progress, meeting the consumer needs for excitement and stimulation, as well as the pursuit of personalization, fashion, and innovation. The technological colors this season will further lead the new trend, with vibrant colors widely used to create energetic pieces. In addition, pastel colors and neutral basic colors are also suitable for young casual and sportswear. This season aims to seamlessly integrate future technology with sports fashion, creating a new direction that leads the trend of sports fashion.

With the rapid development of digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), fifth-generation mobile communication technology (5G), and the metaverse, the digitalized way of life has become mainstream. The fusion of these technologies has brought about huge changes and innovations, and people have opened the door to an exciting and limitless new world. In this world, one can experience various vivid and realistic visuals, as well as immersive atmospheres, through virtual reality technology. Reality and fantasy gradually merge, providing people with opportunities for celebration. However, this also brings along a series of challenges.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

In a rapidly developing society, it becomes increasingly important to stimulate people's inner vitality and products. Rediscovering the theme is divided into four stories: Crossover Athletes, Urban Air, Ocean Breeze, and Elegant Coexistence. Soft colors can achieve a dual effect of soothing the soul and inspiring emotions. This season's color palette is presented in a diversified style with warm tones paired with a hint of cooler tones. The yellow-red tones inherently carry optimism and health, and will also be the focus color for all categories this season. The deeper blue-green tones with a nostalgic theme give consumers a sense of security. Combining neutral colors from daily life with soft and vibrant bright colors, we hope to stimulate people's inner vitality and potential, allowing consumers to find their own unique style and power amidst the intertwining of sports and trends.

Pickled Pepper, with its natural and rich textured color, conveys a unique nostalgic and retro atmosphere of the autumn and winter seasons. As the trending color of the season, it can create retro vintage-style looks, be used for outdoor adventure designs, or showcase a high-end street fashion sense. It can be applied to the development of key items such as coats, tops, and pants. In terms of color matching, it often adopts combinations of similar tones, weak contrasting colors, and neutral colors to showcase a unique texture.

Democratization, informatization, and globalization have overlapped, leading to a vibrant mental landscape for this era while also signaling the arrival of a new age. People are looking forward to finding true joy and vitality in this busy era, while also desiring inner peace amidst the hustle and bustle of city life. This season, we combine sports with fashion to express people's pursuit of a healthy, positive, and energetic lifestyle on a deeper level. Through the theme of this season, we hope to inspire people's inner vitality and potential, seek balance in life, reignite the spark of energy, and embrace the eruption of positive energy.

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The external shocks have made contemporary young people begin to deeply reflect on the relationship between humans and nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escape to a deeper level of reflection, exploring inner ideals and cultural tension. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of their homeland, driving the urban population in the concrete jungle to move towards a more vast world, breaking free from their current identities and merging into the countryside, emerging wild and free.

The spring/summer 2023 is a paradise of technology, with popular colors including Paradise Green, Orchid Hush, Romantic Peachskin, Kelp Forest, Chinese Red, and dopamine tones. Among these colors, Paradise Green represents a futuristic sense of technology; Orchid Hush brings a psychedelic and gentle youthful temperament; Peachskin interprets a gentle and elegant style for men; Kelp Forest, with its natural plant-like tones, showcases a retro vibe; Chinese Red embodies the rise of national culture; and dopamine color showcases the positive and optimistic life attitude of young people. These colors allow us to be passionate and dazzling in this season, belonging to the positive and confident colors that represent spring/summer.

AI design and artificial intelligence are developing rapidly, with a sporty, tech-inspired trend emerging. The collection is divided into four themes: Fantasy Community, Super Space Station, Space Guardians, and Quantum Age, each with endless imaginative possibilities. The color palette this season is predominantly blue-green, intensifying the futuristic vibe. Meanwhile, neutral hues such as silver, gray, and white are also widely used, imbuing the series with a sense of innovation and innovation. Low-saturation, powdery pink adds an AI element and a minimalist, comfortable atmosphere. Combinations of cool and warm tones or bright colors break up monotony and enhance the overall sporty feel.

With the continuous emergence of new technologies, the innovation in science and technology is driving the progress of human society. The arrival of the artificial intelligence era will bring about disruptive changes to both daily life and industry. Nevertheless, people still hold a positive and optimistic attitude towards the future, actively embracing technology and expecting it to bring more convenience and improve the quality of life. Furthermore, the fashion industry is gradually transitioning into the era of intelligence, emphasizing the design concept that integrates technological innovation. Against this backdrop, this season will also focus on functionality, high-performance sustainability, and creativity.

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The deformed "long shirt" is like a shackle, bound hard to breathe. The impact from the outside world has prompted contemporary young people to deeply contemplate the ways in which humans interact with nature. This inner pursuit drives the meaning of outdoor sports to shift from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, driving urban communities in reinforced concrete forests towards a broader world, breaking away from their current identities, integrating into the mountains and countryside, and emerging into the wilderness.

Chambray Blue is a highly favored trend color in boys' sportswear. This color exudes a deep and stable feeling while also being vibrant and playful, creating a healthy, positive, and sunny image for boys. Chambray Blue showcases maturity and reliability while also appealing to the younger generation, making it a perfect color choice for boys' sportswear. Pairing Chambray Blue with other bright colors like orange and yellow can create a more energetic and lively atmosphere, making it a key practical color for the 24/25 autumn-winter season.

The Age of Resilience is divided into four stories: Exciting Campus, Free Style, Crossover Folk, and Exquisite Slow Life. The overall color palette is relatively soft, suitable for versatile, everyday, and cross-seasonal development. Gender inclusivity remains a key factor in the color scheme, with red and yellow becoming the main colors of the season. These colors have long-term appeal and are visually impactful, making them suitable for a variety of product categories. Greyish pastels return as practical, wearable colors, creating a minimalist and sophisticated unisex style. Pink tones evolve into a gender-inclusive color with a boldness and energy.

Most people have returned to their pre-pandemic lives, facing the changes of the times. While embracing diversity and innovation, they are also moving forward at a fast pace. Those who are against the tide are gradually putting their personal needs first, slowing down their lives, and focusing on products that can improve their mood or provide comfort. Younger consumers place more emphasis on self-expression, individuality, brand, and quality. In addition to self-care, there is also a growing trend of anti-traditional and anti-restrictive forces. The light punk movement, which has a rebellious spirit, is also coming back into view.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.