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2018-09-10 200297
Life ▪ IKIGAI (Key Color) -- 19/20 A/W Color Trend for Menswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.