After experiencing the turbulence, depression and emotional fluctuation in the past few years, as well as the excessive anxiety and expectation in 2023, this year of 2024 should usher in a new life in the social environment, lifestyle, living environment and mentality. This report refines the color trends from women’s runway shows and the new collections of fashion brands, and draws inspirations from POP Fashion’s S/S 2024 mega theme — Gaiety Breakthrough.

Snapdragon is the key color in Fall 2024. The clean hue of orange-yellow expresses the quietness of autumn yet also continues vitality of summer. Select pale tones to play the supporting role. Brown and darks complete the palette.

Peach Nectar is the key color in Spring/Summer 2024. The mildly bright orange-pink is suitable for the light luxury. This summer hue presents a good balance and fine quality. The team with normal basics develops dresses and tops.

The key color in Spring/Summer 2024, Cockatoo is a cold hue between blue and green. It presents the perfect mixture of dynamics and statics. The high purity of color is pretty and cool. The matching with blue and green develops dresses and tops.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

Pantone has revealed its color of the year for 2023: "Viva Magenta," described as "an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint." The color descends from the red family and "welcomes anyone and everyone with the same verve for life and rebellious spirit."

The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.

In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.

The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

In S/S 2024, girls’ dresses use cute and dreamy colors to display vitality and sweetness. As an important trans-seasonal item, dress plays an important role in kidswear market. Driven by diverse emotions, people desire for mental healing and expression. Pastels make up a sweet palette for girls’ dress. Blue and green are mixed with basics to show freshness and vitality.

Cabbage is a low-purity macaroon that fuses blue with the fresh green to cool the summer. The clean hue brings us the vitality and oxygen of plants.

Daiquiri Green is a vibrant and vivid color in S/S 2024 that heals people and injects energy. POP Fashion introduced the bright and saturated Tender Shoots(PANTONE 14-0446) in S/S 2023. Daiquiri Green(PANTONE 12-0435TPG) is a gray-infused green sourced from food. The combination with soft materials and 3D silhouettes creates a modern and elegant style.

Sourced from the nature, the saturated Deep Lagoon gives vitality to new urban ranges. As an impressive color in Fall/Winter 23/24, Deep Lagoon displays the charm of color through delicate styles.

Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.

The colors in the theme Animism are sourced from the nature. The minimalist and gentle spectrum soothes the mentality. Vegetarians who pursue the zero-carbon lifestyle explore the beauty of nature in an experimental spirit and advocate the multi-domain circulatory system. They are chasing for F.I.R.E.(Financial Independence & Retire Early) and balanced Ayurveda. They are artistic wanderers, who consume in the art scenes with an identity of VIC. Culture, experience, and value are their favourite targets for investment. Pursuing tactility and durability, joyous sense of humor and sensitiveness break the conventions of art, fashion, and life.

The key color in Spring 2024, Apricot Cream is a warm orange with moderate saturation. The application on spring fabrics, especially the ones with luster and texture such as sheer, accessories and silk satin, develops dresses, pullovers and outerwear.

POP Fashion released the Spring/Summer 2023 color trend ‘Metaverse’ in January 2022. The palette of Metaverse is grouped by futuristic and scientific colors to underline the distorted digital visual effect, which brings newness and also practicality. Neutral gray and black explore the practical application of trendy colors. Saturated electronic colors are decorated for a futuristic approach. The color scheme fusing blues and greens is extremely dreamy and distorted, while the lustrous, metallic touch of purple combines digital virtuality with the real world and endows avant-garde street fashion with powerful expressions.

Fall/Winter 23/24 minimalist dresses show sophisticated and practical colorways. Those clean and cool colors find the inner tranquilness. Dress is the best cross-seasonal item for female shoppers. FW 22/23 presented a steady, comfortable and positive tonality, while, in 23/24, we draw colors from the natural world and express an excited mood.

Red is still the mainstream in Fall/Winter 23/24. The darker tone of Poinciana is thick and steady. The festive atmosphere stimulates the visual sense of consumers and arouses desire, passionate and energy.

The light and romantic hue of Wave Ride is really relaxing. Its mysterious spirit and a foggy gray shade reflect women’s calmness and coolness.

The key color in Fall/Winter 23/24, Golden Rod, is a dazzling yet not too flamboyant hue. The color of sunset and rusty antiques composes a song for the perishable youth. Golden Rod on lustrous and textured fabrics, such as satin, knit and jacquard, develops suits and sweaters.