Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Dior Blue -- The Color Trend for Womenswear
"Of all colors, only navy has a similar texture to black", Mr. Dior wrote in The Little Dictionary of Fashion. Dior S/S 2020 ready-to-wear show is also covered by blue. Blue Quartz is deep and mystical. Classic Blue is a calm and confident tone, revealing elegance in simplicity. This calm basic tone can be used singly or with various colors. Elevated Classic Blue displays the feminine, leisure-luxe and noble side of ladies.
Folded Time -- A/W 21/22 Theme Trend for Kidswear
We are tired of the busy and crowded city, try to find freedom and enjoy the visual beauty. But we are restricted by the reality. People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded to blend prosperous classics with modernity. Therefore, those time-tested and valuable objects can be inherited.
Connected Temperature -- Color Trends for S/S 2022 Womenswear
When first created, robots were just used to emphasize the application of technology. But with the time lapse and the development of science and technology, people need emotional care more. Therefore, the emotional awareness will be the development direction of future intelligent technology. As the micro film Mission by Lexus elaborates, Love is the destination of technology. After all, human physical sensors are limited, and people create the technology to better communicate with the world. Starting from "love", this report discusses the temperature, the meaning and the content of technology in a shapeless and unquantitative way.
After Us -- A/W 21/22 Theme Trend for Kidswear
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. Horror aesthetics which helps to vent inner anxiety and fear rises. As the movie based on a children's book, Scary Stories to Tell in the Dark, and the TV show, Are You Afraid of the Dark, are gradually on, horror themes have become a way for children and adolescents to seek out visual and spiritual adventures in mundane lives. They inspire imagination and help with self-understanding during growth. Besides, horror themes are also a secret language for peers to connect with each other.
Practical Everyday Denim -- The Design Capsule for Women's Denim
Telecommuting will be normal and our lifestyle will continue changing, which leads to the change of dressing. Tranquil, simple and comfy designs will be the mainstream. Light blue, denim blue and neutrals emphasize the comfortable feel. Truck jackets and core jeans become key items. Responsibly designed fabrics and washes cater to sustainability. Innovative materials, durable and sustainable designs make products more valuable, which is a future need worth attention. Soft denim creates elegant silhouettes fit for both home and street, displaying the everyday dressing aesthetics.
Emotional Response -- Color Trends for S/S 2022 Womenswear
Currently, we are undergoing the COVID-19 pandemic, natural disasters, terror riots. Due to this unstable society, S/S 2022 colors will soothe and comfort us, balance the relationship between us and objects and explore the healing effect of colors. Healthy earth colors create a calm and gentle emotional response via their gentle color sense. Main colors drive the heat of durable and amiable products. The match of Willow and Yellow Cream add novelty, and undyed fibers cater to sustainability. Moonlit Ocean is sophisticated and will be popular in S/S 2022. This greyish blue often reminds of sustainability and recyclability. As the resale and rental market grows, "imperfect" colors gain more attention. Greyish pastels create a nostalgic vibe and display the gentle aesthetics. These muted hues heal and comfort people.
Lost Horizon -- A/W 21/22 Theme Trend for Kidswear
Climate change, economic turbulence and ecological damage drive the rise of survivor theme. Healing nature and a tranquil life inspire designs and relieve anxiety. Outdoor functional clothing will penetrate into the leisure market. Centuried handicrafts and adventure spirit make contrasts, create a natural vibe and allow people to be close to nature.
Long Confession -- A/W 21/22 Theme Trend for Kidswear
The sudden outbreak of COVID-19 influences the globe. The fashion industry is under an unprecedented challenge. As people focus more on their home life, home style grows and multifunctional items fit for both home and daily life become a must. After the pandemic, everything will get back on the track, so pure healing colors as well as simple comfy silhouette will be a mainstream.
Respectful -- The Color Trend for Womenswear
The sudden pandemic, economic depression and environmental deterioration all drive humans to respect and revere nature. People will care more about health and sustainability, and we will witness the design industry prioritizes practicality. Therefore, womenswear will focus on niche designs in A/W 21/22, thus making unique designs gain more popularity. "Influencing more with less" concept will control the market direction more precisely, so 3D cutting and deconstructed silhouette will be more widely applied.
Purple Tones -- The Color Trend for Kidswear
Purple is a color with high purity yet low brightness. It conveys lonely, noble, luxury, elegant and mystical emotions. In S/S 2019 fashion weeks, purple holds 2.49%. In S/S 2020 fashion weeks, purple takes up 2.49%. Lavender Fog occupies the highest proportion of 46.79%, followed by Fig (13.27%) and Pastel Lavender (9.18%%).
Samoan Sun -- The Color Trend for Women's Knitwear
Samoan Sun is one of key colors mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear. The seasonality of colors is blurred, and Samoan Sun becomes an important color for transition. It displays the passionate, positive and optimistic Samoa. Samoa is a tropical island country in the southern Pacific Ocean. With many folk myths and legends, it originally believed in witchcraft and worshiped leaders. The unique pattern and color of its totem inspire women's knitwear. Colonial rule changed its national belief, and this special backdrop adds tensile vitality into the bright yellow. On 29 December 2011, Samoa adjusted its time zone from UTC/GMT-12:00 to UTC/GMT+12:00 (from West Zone 12 to East Zone 12), from being the last country to see the sun to the first to see the sun. Samoan Sun represents a new beginning, making folk colors more elegant and exquisite. Fine stitches and simple details are key to its application.
Celandine -- The Thematic Color Trend for Womenswear
Brilliant, hopeful and energetic, Celandine symbolizes Golden Age in a dazzling tone. After the evolution in previous seasons, yellow moves into a soft and bright direction in S/S 2021, and calls for the return of the charm of sweet girls.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
Rock Khaki -- The Thematic Color Trend for Womenswear
Inspired by white rocks, Rock Khaki delivers a natural accent. This cold tone is an important neutral, cooling down the ardent holiday colors.
Bombay Brown -- The Color Trend for Women's Knitwear
Due to the impact of ecological damage and global climate change, simplicity becomes the key. Pure and natural simple fashion is advocated. Bombay Brown, one key color mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear, displays the original colors of nature. Mumbai is one of the tropical monsoon climate areas affected by the monsoon, where dry season and rainy season are distinct. Bombay brown is a natural of color from the bursting magma. Primitive wild beauty is casual and free, revealing an elegant feel. Fluctuating landscape inspires concave-convex stitches. Granular texture provides possibilities for yarns, and helps with color proportion of simple & sophisticated style.
After Us -- A/W 21/22 Theme Trend
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.
Folded Time -- A/W 21/22 Theme Trend
People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded. There are many prosperous times in history, and the classic things will be reproduced in the new era with the time lapse. We often seek new meanings of classical wisdom in a turbulent world, hoping to meet its era. Biological age is just a number on the timeline, while mental age is the ultimate appeal of women in the new age. Downplaying numbers and focusing on a youthful mind may be the most meaningful way how we live in the vast time.
Worldly Romance -- The Special Trend for Women's Denim
With the popularity of vintage trend and the exploration of European classical aesthetics, retro Victorian, Baroque and Rococo aesthetics gets rid of the rigid and serious form, and appears in clothing in a playful and relaxing way. In S/S 2021, influenced by sweet femininity, women's denim will emphasize the explicit expression. Ruffle, court-style denim skirt and exquisite rhinestones all emphasize the feminine fashion language.
Burst Out -- The Color Trend for Women's Fashion Leisure Knitwear
Climate change is changing the rules of the planet, which drives us to notice the microworld and explore the dreams of plants. The most primitive alga expresses the most rebellious ideas of plants. The world today seems to be breaking down and being reorganized. The grass-root class comes together for changes that institutions or governments cannot make, and we are beginning to explore the revival of localism in this globalized world and its significance for the future.
Protogenesis -- The Color Trend for The Mature Lady Style Knitwear
The ecological damage and global climate change have an increasing devastating impact. Currently, simple and smart life concept is a must. The original state advocates comfort and beauty of a simplified life. The laissez-faire liberalism is replaced by the refined restrictionism. This trend influences the color evolution of the simple & sophisticated style, and natural original colors are prevailing.
Neo-Grunge -- The Special Trend for S/S 2021 Denim
Grunge was originally a musical style originating in the late 1980s and early 1990s. It was a combination of heavy metal and punk music. At that time, financial crisis and economic recession led bandsmen to embrace durable denim pieces, resulting in a decadent and casual style. With the return of retro trend, neo-grunge style is back. Denim items in this season employ magnified and exaggerated design techniques to add a modern sloppy style, showing the collision of various prints and messy colors in a nostalgic way.
Future Laboratory -- The Special Trend for Men's and Women's Denim
With the popularity of digital appearance, technical and functional denim becomes an important direction of this theme. The soft focus filter drives the development of pattern and brings a new look for denim. Abstract digital print and ecological camouflage will occupy a place with a brand-new look. Outdoor protective details will be an important direction of this theme and become the necessary series for S/S 2021 denim.