For A/W 24/25, we backtrack the classic items in the time river, inherit the tradition, and recreate the culture, art and inspiration through an advanced idea. Balletcore, Euphoria, Star Trek, Urban Tribe and Chinoiserie are the five major topics of this theme.

Yoga and fitness has been an important lifestyle in 2024. These ‘light sports’ such as outdoor events, urban sports and indoor yoga. The exercising in different everyday occasions adjust the mental condition and keep the body active. Yogawear is not only a category for sports, but a media to show women’s hobbies and healthy lifestyles. Yoga pants and active bras are paired with a piece of casual jackets to present the daily outfits of urban sporty women.

The 2024 S/S underwear color themed at "Symbiosis Integration". With the development of culture, economy and technology, the virtual, reality, digital and imagination are integrated, the boundaries of things become blurred, multiculturalism makes people pay more attention to self-individuation.

Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.

Healing candy tones can soothe one’s inner blank and anxiety, and bring warmth and vitality. Girlish hues such as Pearl Blush(PANTONE 12-1207TPG), Egret(PANTONE 11-0103TPG), Cyclamen(PANTONE 16-3118TPG), Sky Blue(PANTONE 14-4318TPG) and Lavender(PANTONE 15-3817TPG) finish a candy-tone colorway. Saturated green and fluorescent red are also added to attract more young consumers.

Digital pastels, vibrant brights, dark green, and warm neutrals have become the key color themes of women's underwear & loungewear in A/W23/24. The underwear market is about to usher in changes in the future. Virtual and reality are intertwined. Rapidly developing technologies and the awaken concept of health caring have led us to explore the relationship between the body and underwear, and establish a stronger emotional connection between the inner and the outer world.

S/S 2023 focuses on healing palette and style, which can soothe one's mentality. Low-key daily dark colors are paired with high-saturation creative colors to express the complex attitude of consumers who desire for escaping from the busy reality and also pursue the simple and healthy daily life. The visual and mental feelings brought by colors accelerate the abandoning of negative emotions.

Gentle pastel Loden Frost, Pale Banana and Egret increase the peacefulness of sweet feminine temperament. The fusion with brown presents the understated healing romance. Lustrous colors are suitable for silk, and gentle colors should choose lace, gauze, and retro woolen knit. Decorative Egret provides the warm retro look and interprets women's inner world.

Economic globalization causes ecological crisis, which leads to a new normality. People are redefining the core of life, and searching for consolation from their family and friends or even an item. Therefore, healing and eco-friendly sustainable colors become the key. Saturated eye-catching colors present positive energy and provide contrast with dark hue. The lustre of metallic colors brings luxurious texture to this economic turmoil period.

Influenced by the updating digital technology, the immersive-tech can not only digitalize the sense of audiovisual but also the sense of touch and smell. The popularity of Cyberpunk and Y2K styles in the fashion world pushes forward people's constant imagination of future and science fiction. The styles of mechanical aesthetics and surrealism have the science fiction colors, which ingeniously connect the ancient with futurism, stimulate inspiration and enthusiasm, and burst out the avant-garde and artistic beauty.

The gentle color tone which blurs the sense of season can show lightness with translucent fabrics. Lithe and air-permeable Delicacy and Peppercorn bring a natural feeling to loungewear and underwear, and make it can be worn whole day. Soft wireless and comfort-oriented styles are the main underwear silhouette. Combined with light and flowing loungewear can create a gentle and graceful indoor style.

Consumers' pursuit of novelty drives the development of enhanced natural colors. Enhanced natural colors consist of strongly digital organic colors, vigorous and optimistic. Dynamic and positive brights upgrade familiar styles and details. Unique hot hues can transform basic shapes, prints, fabrics and embroideries. This report will deeply interpret strongly digital positive brights.

Taping into people's focus on home-wear and versatile and cosy colors, S/S 2022 colors will appeal to cautious consumers. Necessary colors for intimates cater to people's dependence on familiar things, and turn into versatile soothing colors. This palette features gentle and basic tones, exuding a casual and familiar accent. Dance-inspired pinks and purples create light brown neutrals. Durable and versatile colors are chosen to protect the supply chain and carry out sustainability. This report will give an in-depth interpretation of the everyday soothing colors.

As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.

In 2021, digital technology is closer and closer to our daily life. New digital technology is driving innovation of sustainability. And traditional classics and nostalgia will be combined with modern digital technology. The integration of digital technology and sustainability will lead to digital transformation, which will have an impact on consumers' demand. The digital world and physical design are getting closer. The boundary between virtuality and reality is getting vaguer. In the real world where anxiety is ubiquitous, digital space becomes a way to escape from reality and to express selves. This theme combines digital artificial colors and environment colors to extract key colors in the application and collocation for underwear.

Technology development inspires our imagination to distant time and space. With more time spent online, people grab every opportunity to go into nature. Minimalism and neutrals start to gain traction. Soft textured synthetic pastels create a relaxed effect mixing internet and reality. Nature lovers, architects and philosophers provide inspiration. Technical pastels and warm browns are key for light daily lingerie and loungewear.

Limoges, evergreen and black play important roles in this season. Dark natural tones are original. The metallic lustre of fabrics increase brightness, which is suitable for luxury underwear and fashionable outer underwear.

The intimates are designed for ultimate comfort. They are smooth under clothes and includes feminine details.