Cambridge brown, originating from a nostalgic atmosphere, has a lingering coffee aroma and is used as a continuation color this season. It is introverted and warm, conveying a classical and elegant atmosphere. In product development, single colors can be widely used or used as auxiliary colors to present geometric patterns, contrasting colors, innovative patterns, etc., interpreting the application of Cambridge Brown from multiple perspectives.

In the third quarter of 2023, Citrus, Liberty, Deep Teal, Emperador, Roasted Russet, and White Sand are all highly regarded popular colors. Among these colors, Citrus exudes the passionate flame of young and old souls with a bold tone; The mysterious, noble, and sci-fi release of Liberty brings special colors in autumn and winter; Combining retro style and modern style with Deep Teal, showcasing youthfulness; Emperador exudes a restrained and calm demeanor, conveying a noble and elegant aura; Roasted Russet is extremely inclusive, not only can you see the retro charm, but you can also find a more casual and comfortable street color sense from it; White Sand adds a hint of introverted temperament to the white with a slightly cold gray fog color. Six colors showcased their unique charm in the third quarter. The following content is the new product series and window display of major brands to confirm the accuracy of POP's color trend content.

There is an inseparable connection between architecture, fashion, and the human body. In recent times, architecture and space have played an increasingly important role in fashion design and marketing. Fashion brands and designers use architectural spaces to showcase their cultural values. The theme "Spatio-Temporal Circle" represents the aesthetics of space and architecture, the fusion of culture and history, and also reflects deeper philosophical thinking. It prompts us to contemplate the concept of time, the relationship between the body and space, and the multidimensionality of fashion. It even stimulates the audience to engage in profound reflections on fashion, society, history, and culture, thereby establishing a strong cultural value for the brand and expanding its influence.

In this era dominated by self-emotion-driven behavior, people have been balancing their relationship between the world and their own selves, steadfastly guarding their souls amidst the tide of time. In doing so, they achieve a subtle balance of being fashionable yet not eccentric, like gentlemen seeking to break the rules, continuously realizing self-flow and innovation in the "container" of the larger environment, and creating a spiritual abode for an emerging concept of elegance. Irrelevant ornaments are eliminated, leaving only concise and powerful self-expression and a delicately sculpted sense of beauty.

Released by POP in January 2023, one of the color trends for the 2024 Spring/Summer season is "Visualized Space." The colors under the theme of Imaginary Space are inspired by the concept of a high-quality and luxurious lifestyle. The entire theme is based on a natural blue-brown color palette, with low-saturation colors added as accents. It seamlessly combines urban chic sophistication with artistic natural elements, aiming to explore the diversity and practicality of color combinations and bring a fresh design concept to commuter fashion.

In today's fast-paced life, the concept of "wandering adventures" offers a unique way of traveling that focuses on returning to the essence of life and seeking a balance between our inner and outer selves during the journey of life. This beauty is understated and tranquil, contrasting with the dynamic beauty that arises during the journey itself. It emphasizes exploring our true nature, pursuing inner balance, and fostering personal growth. It involves accepting the ebb and flow of life, reevaluating our relationship with life and others, and ultimately embracing a more fulfilling and enriching lifestyle. It emphasizes a shared concern for both reason and emotions, leading to a life filled with a rich sense of quality.

The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.

As the Covid-19 pandemic recedes and WFH policy is relaxed, global employees are ready to restart the classic office trend. Symbolizing a new dawn, the officecore is at its historic high. As an element code that highlights sociality and uniformity, the office style, instead of stripping away its original personality, the composition of this social homogeneity can actually highlight the personality, while emphasizing differentiation with similarity. The familiar office dressing rules are no longer the “bible” of fashion. Officecore redefines traditional office uniforms, endowing them with deeper modern connotations while also imbuing them with meanings of “care” and “responsibility.”

The bright and graceful hue of Pale Banana looks like the sunshine in winter. This trending color is suitable for high-end youthful business wear. Different schemes are combined with fine materials to better present the unique color features.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The nostalgic mood of Emperador may let us smell the long-lasting fragrance of coffee, and deliver a noble and elegant temperament. Leather, fur, warm knit and fuzzy wool are the main fabrics. Distressing techniques interpret the mood of Emperador.

Outerwear is an important item in Fall/Winter. This report refines the colorways of the most representative brands and lists out 9 key colors to inspire your fashion design in Fall/Winter 23/24.

During the pursuit of light, the light with temperature affects emotions. The color language of halo explores the mental experiences as ‘awareness’ and ‘perception’ with an experimental mind. Artistic wanderers in cities subvert the common rules of art, fashion, and life through their senses of humor and playfulness. Dopamine palette establishes a positive mental tone. Uncertain economics and fragile humanity raise concerns about the future, thus people want to live in nature for spiritual calmness.

Open the album of memories, pick up the beautiful memory fragments of the past, awaken the old time with a new visual language, back to the present. Hedonism is a true portrayal of the inner world of urban youth. Retro Time carries the eternal topic of freedom and vitality, playing a summer rhapsody, or recalling the passion and romance of California beaches, or wandering between suburbs and cities to enjoy the life. Everywhere is a re-interpretation of classic memories.

Daily tactility leads us to discover every touchable and transient moments. The moments that are frozen in the visual images are introduced into daily lives through scientific touches to enjoy the convenient living at home. As a connecting space between indoor and outdoor, balcony is where we feel the natural green fields and peaceful minds. The artistic spirit in the lively atmosphere allows us to imagine and taste the essence of life during the lounge time.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.

The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.

The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.