The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.

From the enthusiasm for sports to the nationwide fitness craze, and then to professional fitness, the development of the Internet and digital technology will drive the fitness industry towards intelligence, personalization, and diversification. Technology driven has become an important driving force for the development of the fitness industry. With the application of technologies such as artificial intelligence, big data, and virtual reality, the sports and fitness industry is undergoing digital transformation. The application of intelligent devices and emerging technologies will provide users with a better fitness experience and assistance, while also providing more business opportunities and innovation space for the fitness industry.

Actively responding to people's pursuit of a healthy, positive, and energetic lifestyle, this season's women's sunscreen clothing showcases a pink wax color that creates an anti traditional atmosphere, creating a neutral, inclusive, and gentle feeling. It can break through traditional gender and cultural concepts, be suitable for different genders and age groups, and also reflect modern people's pursuit of a balanced and comfortable life. This season, we have extracted 5 trendy color schemes for women's clothing, bringing updated inspiration for the color development direction of the new season's sun protection clothing.

As a key clothing item for boys in autumn and winter, outerwear has also attracted attention in terms of color direction. The jacket items for the 24/25 autumn and winter season are highly saturated with rich color schemes, such as bright maple leaf red, bright spectral yellow, and eye-catching red flame orange, full of youthful vitality and fashion sense. These colors can bring a hint of brightness to the autumn and winter seasons, adding winter fun. The cool color scheme is more calm and fresh, such as the soft winter blue and the outdoor scent of seaweed khaki. These colors give people a calm and comfortable feeling. The use of these 9 key colors is flexible and diverse. The versatility of these colors also brings more possibilities for pairing, allowing children to fully showcase their fashion taste and personality.

The 24/25 autumn/winter cotton down jacket features a wide variety of color choices, presenting a pink color with moderate purity and saturation overall. The warm and cold colors complement each other, while some basic colors ensure practicality. As a key clothing item in autumn and winter, cotton down jackets have attracted much attention in color direction and occupy an important position in consumer purchasing decisions. This season's cotton down jacket colors are bolder and richer without reducing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the new season's color development direction.

In the third quarter of 2023, Citrus, Liberty, Deep Teal, Emperador, Roasted Russet, and White Sand are all highly regarded popular colors. Among these colors, Citrus exudes the passionate flame of young and old souls with a bold tone; The mysterious, noble, and sci-fi release of Liberty brings special colors in autumn and winter; Combining retro style and modern style with Deep Teal, showcasing youthfulness; Emperador exudes a restrained and calm demeanor, conveying a noble and elegant aura; Roasted Russet is extremely inclusive, not only can you see the retro charm, but you can also find a more casual and comfortable street color sense from it; White Sand adds a hint of introverted temperament to the white with a slightly cold gray fog color. Six colors showcased their unique charm in the third quarter. The following content is the new product series and window display of major brands to confirm the accuracy of POP's color trend content.

Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.

Sports fashion will continue to advance at the forefront of technology and innovation, creating an innovative and technological sports style that combines cyber future, smart technology, ocean crisis, and post-apocalyptic elements this season. Under the theme of "Genesis," it is divided into four storylines: Speed Era, Alien Civilization, Particle Kinetics, and Dreamy Ocean. The technology market will be based on the digital trend and technological progress, meeting the consumer needs for excitement and stimulation, as well as the pursuit of personalization, fashion, and innovation. The technological colors this season will further lead the new trend, with vibrant colors widely used to create energetic pieces. In addition, pastel colors and neutral basic colors are also suitable for young casual and sportswear. This season aims to seamlessly integrate future technology with sports fashion, creating a new direction that leads the trend of sports fashion.

With the rapid development of digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), fifth-generation mobile communication technology (5G), and the metaverse, the digitalized way of life has become mainstream. The fusion of these technologies has brought about huge changes and innovations, and people have opened the door to an exciting and limitless new world. In this world, one can experience various vivid and realistic visuals, as well as immersive atmospheres, through virtual reality technology. Reality and fantasy gradually merge, providing people with opportunities for celebration. However, this also brings along a series of challenges.

In a rapidly developing society, it becomes increasingly important to stimulate people's inner vitality and products. Rediscovering the theme is divided into four stories: Crossover Athletes, Urban Air, Ocean Breeze, and Elegant Coexistence. Soft colors can achieve a dual effect of soothing the soul and inspiring emotions. This season's color palette is presented in a diversified style with warm tones paired with a hint of cooler tones. The yellow-red tones inherently carry optimism and health, and will also be the focus color for all categories this season. The deeper blue-green tones with a nostalgic theme give consumers a sense of security. Combining neutral colors from daily life with soft and vibrant bright colors, we hope to stimulate people's inner vitality and potential, allowing consumers to find their own unique style and power amidst the intertwining of sports and trends.

Pickled Pepper, with its natural and rich textured color, conveys a unique nostalgic and retro atmosphere of the autumn and winter seasons. As the trending color of the season, it can create retro vintage-style looks, be used for outdoor adventure designs, or showcase a high-end street fashion sense. It can be applied to the development of key items such as coats, tops, and pants. In terms of color matching, it often adopts combinations of similar tones, weak contrasting colors, and neutral colors to showcase a unique texture.

As the feminine temperament receives more attention, people are gradually abandoning the cool and fast-paced lifestyle and instead pursuing a more refined, elegant, and balanced urban life. The freedom to dress as one pleases, along with simple and comfortable color combinations, is the key to the color trend of this season's down jackets. Under the theme of "Relax & Enjoy Oneself," the collection is divided into three stories: Splendid Warmth, Tranquil Relaxation, and Dark Elegance. This season's color palette is dominated by low-saturation pink tones, which reflect the elegance of women's down jackets. At the same time, colors such as gray, khaki, and dark red are widely utilized. The overall coordination of warm and cool colors creates a warm atmosphere with feminine characteristics.

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The external shocks have made contemporary young people begin to deeply reflect on the relationship between humans and nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escape to a deeper level of reflection, exploring inner ideals and cultural tension. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of their homeland, driving the urban population in the concrete jungle to move towards a more vast world, breaking free from their current identities and merging into the countryside, emerging wild and free.

The spring/summer 2023 is a paradise of technology, with popular colors including Paradise Green, Orchid Hush, Romantic Peachskin, Kelp Forest, Chinese Red, and dopamine tones. Among these colors, Paradise Green represents a futuristic sense of technology; Orchid Hush brings a psychedelic and gentle youthful temperament; Peachskin interprets a gentle and elegant style for men; Kelp Forest, with its natural plant-like tones, showcases a retro vibe; Chinese Red embodies the rise of national culture; and dopamine color showcases the positive and optimistic life attitude of young people. These colors allow us to be passionate and dazzling in this season, belonging to the positive and confident colors that represent spring/summer.

AI design and artificial intelligence are developing rapidly, with a sporty, tech-inspired trend emerging. The collection is divided into four themes: Fantasy Community, Super Space Station, Space Guardians, and Quantum Age, each with endless imaginative possibilities. The color palette this season is predominantly blue-green, intensifying the futuristic vibe. Meanwhile, neutral hues such as silver, gray, and white are also widely used, imbuing the series with a sense of innovation and innovation. Low-saturation, powdery pink adds an AI element and a minimalist, comfortable atmosphere. Combinations of cool and warm tones or bright colors break up monotony and enhance the overall sporty feel.

With the continuous emergence of new technologies, the innovation in science and technology is driving the progress of human society. The arrival of the artificial intelligence era will bring about disruptive changes to both daily life and industry. Nevertheless, people still hold a positive and optimistic attitude towards the future, actively embracing technology and expecting it to bring more convenience and improve the quality of life. Furthermore, the fashion industry is gradually transitioning into the era of intelligence, emphasizing the design concept that integrates technological innovation. Against this backdrop, this season will also focus on functionality, high-performance sustainability, and creativity.

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The deformed "long shirt" is like a shackle, bound hard to breathe. The impact from the outside world has prompted contemporary young people to deeply contemplate the ways in which humans interact with nature. This inner pursuit drives the meaning of outdoor sports to shift from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, driving urban communities in reinforced concrete forests towards a broader world, breaking away from their current identities, integrating into the mountains and countryside, and emerging into the wilderness.

Chambray Blue is a highly favored trend color in boys' sportswear. This color exudes a deep and stable feeling while also being vibrant and playful, creating a healthy, positive, and sunny image for boys. Chambray Blue showcases maturity and reliability while also appealing to the younger generation, making it a perfect color choice for boys' sportswear. Pairing Chambray Blue with other bright colors like orange and yellow can create a more energetic and lively atmosphere, making it a key practical color for the 24/25 autumn-winter season.

24/25AW takes "intellectual boundarylessness" as its theme, incorporating classic pieces that have been filtered through the lens of intellectual boundarylessness while also adding in female-specific intelligence. The collection draws on both the elegance of heritage and the idea of continuous refinement of self-set boundaries, undergoing repetitive innovation and reshaping to create a new personality language. Rational thinking and independent thought are parallel, and the boundaries between sensuality and minimalism are blurred, resulting in endless freedom to move towards rebirth.

The Age of Resilience is divided into four stories: Exciting Campus, Free Style, Crossover Folk, and Exquisite Slow Life. The overall color palette is relatively soft, suitable for versatile, everyday, and cross-seasonal development. Gender inclusivity remains a key factor in the color scheme, with red and yellow becoming the main colors of the season. These colors have long-term appeal and are visually impactful, making them suitable for a variety of product categories. Greyish pastels return as practical, wearable colors, creating a minimalist and sophisticated unisex style. Pink tones evolve into a gender-inclusive color with a boldness and energy.

Most people have returned to their pre-pandemic lives, facing the changes of the times. While embracing diversity and innovation, they are also moving forward at a fast pace. Those who are against the tide are gradually putting their personal needs first, slowing down their lives, and focusing on products that can improve their mood or provide comfort. Younger consumers place more emphasis on self-expression, individuality, brand, and quality. In addition to self-care, there is also a growing trend of anti-traditional and anti-restrictive forces. The light punk movement, which has a rebellious spirit, is also coming back into view.