Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Princess Style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Y2K Cool & Sweet Old-money Style Yama Style Country Style Resort Style Romantic Fashion Minimalist Balletcore Chic Modern Party style Elegant commute Socialite Style Quiet Luxury
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2022-07-01 443245
Natural Atmosphere -- The A/W 23/24 Theme Trend
Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.
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2022-06-24 319227
COSMOS -- The A/W 23/24 Theme Trend
Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.
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2022-06-20 385312
Lagom -- The A/W 23/24 Theme Trend
Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.
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2021-12-25 362697
Animism -- The S/S 2023 Theme Trend
The colors in the theme Animism are sourced from the nature. The minimalist and gentle spectrum soothes the mentality. Vegetarians who pursue the zero-carbon lifestyle explore the beauty of nature in an experimental spirit and advocate the multi-domain circulatory system. They are chasing for F.I.R.E.(Financial Independence & Retire Early) and balanced Ayurveda. They are artistic wanderers, who consume in the art scenes with an identity of VIC. Culture, experience, and value are their favourite targets for investment. Pursuing tactility and durability, joyous sense of humor and sensitiveness break the conventions of art, fashion, and life.
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2021-12-15 387458
Multifaceted Player -- The S/S 2023 Theme Trend
The theme Multifaceted Player conveys that these unconventional cross-border people desire for a carefree and unlimited lifestyle in this diversified background. They are always switching between different characters and scenes and enjoying the fun of being a multifaceted player. The fashion world is also trying to be break the restraint of design to meet consumers’ need of multidimensional symbiosis.
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2021-12-13 335263
Retro Time -- The S/S 2023 Theme Trend
Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and reinterprets the highlights of that classic, golden age.
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2021-12-10 379979
Deed -- The S/S 2023 Theme Trend
Just like signing a Faustian contract, technology and machines take people to a virtual addictive mirror. They are controlled and defined unconsciously. People are immersed in the unreal sensory stimulation in the virtual world, and they make contracts for infinite scientific power. With the clear differentiation of human's society, there come a small group of people who insist to themselves and celebrate excessively avant-garde fashion. More pioneering brands and experimental designs are shown to encourage people to get rid of the restrictions of deeds.
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2021-07-14 207939
Freed -- The Theme Trend for A/W 22/23 Kidswear
Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.
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2021-06-30 220815
Switching Fantasy -- The Theme Trend for A/W 22/23 Kidswear
New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
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2021-06-07 287954
Freed -- The A/W 22/23 Theme Trend
Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.
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2021-06-05 290082
Switching Fantasy -- A/W 22/23 Theme Trend
New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
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2021-06-01 246306
A/W 22/23 Theme Trend Keyword
In this unstable period of economic depression, A/W 22/23, which is driven by the ecological responsibility and niche aesthetic, recalls the classic nostalgia and looks forward to the future. Joyful designs awaken people's passion of delicate party and study. Singing and dancing upgrade the romantic charm of women. Psychedelic Op is integrated with classic to present the new Dark Academia. Modern industry steadies the restless city. Traditional natural keynote maintains the interaction of ecology. Timeless black and white explore the senses of two sides. China Winter Olympic Games promote the popularity of snow sports. Positive futurism uses sensitive technology to simulate warmth and protection. Y2K aesthetics bring the most trendy acid metal style. This report refines all these ten A/W 22/23 keywords to complement and extend the theme trend. The updating keywords and reports allow people to catch the future trend with fast response.
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2021-02-28 259151
Filter Reality -- The Theme Trend for S/S 2022 Kidswear
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also reach to the empathy and resonance. Nowadays, the filter reality has been extended to become the borders of various fields and distinct things. Influenced by the rising digital design and hedonism concept, high-saturation lightning colors take the Filter Reality to a surreal dimension.
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2021-01-09 223371
Strange Twinning -- The Theme Trend for S/S 2022 Kidswear
Naive and naughty kids create a contrastive but funny visual feeling in the retro space through their sweet and arch images. Graceful scenes and lively colors make the series fantastic, and the historical arrangement and props inject a delicate retro sense into the scene.
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2020-12-07 352546
Strange Twinning -- S/S 2022 Theme Trend
Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.
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2020-12-03 497005
Filter Reality -- S/S 2022 Theme Trend
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.
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2020-12-01 407321
Island -- S/S 2022 Theme Trend
Close-to-nature trend and suburb trip change the way of traveling and inspire the longing for cottagecore style. In this era of new normal, we hope to find a peaceful pure land, and the isolated island life provides a way for us to relax and heal ourselves. A balanced and natural life attitude contributes to a plain and casual trend, expresses our spirit of paradise and promotes the new aesthetics inspired by crafts, nature and classic elements. Optimistic aborigines are all in awe of local resources, and the self-sufficient internal recycle drives the explosive growth of paradise resort and brings simple new neutrals. Brands support handcraft communities to renew coastline designs. New normal dressing of paradise spirit creates a soft resort business style and a plain feminine casual style, nourishing natural and peaceful designs.
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2020-08-25 252598
Folded Time -- A/W 21/22 Theme Trend for Kidswear
We are tired of the busy and crowded city, try to find freedom and enjoy the visual beauty. But we are restricted by the reality. People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded to blend prosperous classics with modernity. Therefore, those time-tested and valuable objects can be inherited.
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2020-08-17 237547
After Us -- A/W 21/22 Theme Trend for Kidswear
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. Horror aesthetics which helps to vent inner anxiety and fear rises. As the movie based on a children's book, Scary Stories to Tell in the Dark, and the TV show, Are You Afraid of the Dark, are gradually on, horror themes have become a way for children and adolescents to seek out visual and spiritual adventures in mundane lives. They inspire imagination and help with self-understanding during growth. Besides, horror themes are also a secret language for peers to connect with each other.
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2020-07-31 160570
Practical Everyday Denim -- The Design Capsule for Women's Denim
Telecommuting will be normal and our lifestyle will continue changing, which leads to the change of dressing. Tranquil, simple and comfy designs will be the mainstream. Light blue, denim blue and neutrals emphasize the comfortable feel. Truck jackets and core jeans become key items. Responsibly designed fabrics and washes cater to sustainability. Innovative materials, durable and sustainable designs make products more valuable, which is a future need worth attention. Soft denim creates elegant silhouettes fit for both home and street, displaying the everyday dressing aesthetics.
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2020-07-08 224377
Lost Horizon -- A/W 21/22 Theme Trend for Kidswear
Climate change, economic turbulence and ecological damage drive the rise of survivor theme. Healing nature and a tranquil life inspire designs and relieve anxiety. Outdoor functional clothing will penetrate into the leisure market. Centuried handicrafts and adventure spirit make contrasts, create a natural vibe and allow people to be close to nature.
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2020-06-30 230604
Long Confession -- A/W 21/22 Theme Trend for Kidswear
The sudden outbreak of COVID-19 influences the globe. The fashion industry is under an unprecedented challenge. As people focus more on their home life, home style grows and multifunctional items fit for both home and daily life become a must. After the pandemic, everything will get back on the track, so pure healing colors as well as simple comfy silhouette will be a mainstream.
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2020-06-03 545160
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
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2020-05-27 375924
After Us -- A/W 21/22 Theme Trend
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.