Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
Crystal Rose -- The Color Trend for Womenswear
In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.
Mocha Mousse -- The Color Trend for Women's Leather & Fur
Mocha Mousse is a thick brown hue of a cup of warm coffee and the cream on chocolate cake that can soothe our tired minds after a day. Fusing steadiness with elegant warmth, this graceful Mocha Mousse is the most appealing and practical color in A/W 23/24.
Next Gen -- S/S 2024 Thematic Color Trend for Activewear
The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.
Island Green -- The Color Trend for Menswear
Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.
Daiquiri Green -- The Color Trend for Womenswear
Daiquiri Green is a vibrant and vivid color in S/S 2024 that heals people and injects energy. POP Fashion introduced the bright and saturated Tender Shoots(PANTONE 14-0446) in S/S 2023. Daiquiri Green(PANTONE 12-0435TPG) is a gray-infused green sourced from food. The combination with soft materials and 3D silhouettes creates a modern and elegant style.
S/S 2024 Color Trend Forecast for Women's Leather & Fur
Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.
Next Gen -- The Thematic Trend for S/S 2024 Activewear
The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.
Deep Lagoon -- The Color Trend for Mature Women's Knitwear
Sourced from the nature, the saturated Deep Lagoon gives vitality to new urban ranges. As an impressive color in Fall/Winter 23/24, Deep Lagoon displays the charm of color through delicate styles.
Retro Time -- The Color Trend Verification of Womenswear
Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.
Apricot Cream -- The Spring 2024 Color Trend
The key color in Spring 2024, Apricot Cream is a warm orange with moderate saturation. The application on spring fabrics, especially the ones with luster and texture such as sheer, accessories and silk satin, develops dresses, pullovers and outerwear.
Metaverse -- The Color Trend Verification of Womenswear
POP Fashion released the Spring/Summer 2023 color trend ‘Metaverse’ in January 2022. The palette of Metaverse is grouped by futuristic and scientific colors to underline the distorted digital visual effect, which brings newness and also practicality. Neutral gray and black explore the practical application of trendy colors. Saturated electronic colors are decorated for a futuristic approach. The color scheme fusing blues and greens is extremely dreamy and distorted, while the lustrous, metallic touch of purple combines digital virtuality with the real world and endows avant-garde street fashion with powerful expressions.
Poinciana -- The Color Trend for Womenswear
Red is still the mainstream in Fall/Winter 23/24. The darker tone of Poinciana is thick and steady. The festive atmosphere stimulates the visual sense of consumers and arouses desire, passionate and energy.
Wave Ride --The Color Trend for Womenswear
The light and romantic hue of Wave Ride is really relaxing. Its mysterious spirit and a foggy gray shade reflect women’s calmness and coolness.
Metaverse -- The Color Trend Verification of Menswear
Metaverse, the ultimate ideology of internet, bridges the spirits and continues human's dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel's curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.
Natural Realm -- The Color Trend for Women's Down Jacket
Down jacket is a staple in Fall/Winter. This report refines the trending colors from the most forward-looking brands and lists out the following nine colors.
Golden Rod -- The Color Trend for Womenswear
The key color in Fall/Winter 23/24, Golden Rod, is a dazzling yet not too flamboyant hue. The color of sunset and rusty antiques composes a song for the perishable youth. Golden Rod on lustrous and textured fabrics, such as satin, knit and jacquard, develops suits and sweaters.
Natural Symbiosis -- The S/S 2024 Color Trend for Sportswear & Outdoorwear
The womenswear line is divided into two stories: Explore the Wilderness and Camping & Fishing. Jogging and stream chasing in Spring/Summer offer freedom and joy that can not be experienced in cities. Surrounded by lakes, starry sky, delicate camps, professional gear and a barbecue, people enjoy the wonderful time in the outdoors.
Wandering Land -- The Color Trend for Leather & Fur
Saturated brights and healing pastels are the key colors for leather & fur in Fall/Winter 23/24. This report will introduce you five color groups and 15 representative colors to upgrade your design development.
Emperador -- The Color Trend for Menswear
The nostalgic mood of Emperador may let us smell the long-lasting fragrance of coffee, and deliver a noble and elegant temperament. Leather, fur, warm knit and fuzzy wool are the main fabrics. Distressing techniques interpret the mood of Emperador.
Natural Symbiosis -- The Thematic Trend for Outdoor Sports
Young consumers have gradually become the main force in the market. With the increasing desire for going out, they turn their eyes to camping, fishing, riding and mountaineering. Outdoor industry is now stepping into an acceleration channel. The range of outdoor sport lovers is also expanded from professional players to families and youths. A healthy and sustainable outdoor lifestyle is now widely introduced.
Pickled Beet -- The Color Trend for Womenswear
The key color in Fall/Winter 23/24, Pickled Beet is an inclusive and warm hue that is sourced from natural plants. The application on worsted woolens and knits develops Fall/Winter outwear, sweaters and trousers, and injects warmth into the winter day.
Clash & Balance -- The Color Trend for Men's Outerwear
Outerwear is an important item in Fall/Winter. This report refines the colorways of the most representative brands and lists out 9 key colors to inspire your fashion design in Fall/Winter 23/24.
Comfortable Pastels -- The Color Trend for Women's Overcoat
The pink colors in this season satisfy consumers’ sustainable appetite for classic pastels. The gray shade and clean texture express the self healing on sophisticated and comfortable urban overcoats. Pale pinks are evolved to be used on smarter styles.