Purple is a color with high purity yet low brightness. It conveys lonely, noble, luxury, elegant and mystical emotions. In S/S 2019 fashion weeks, purple holds 2.49%. In S/S 2020 fashion weeks, purple takes up 2.49%. Lavender Fog occupies the highest proportion of 46.79%, followed by Fig (13.27%) and Pastel Lavender (9.18%%).

Brilliant, hopeful and energetic, Celandine symbolizes Golden Age in a dazzling tone. After the evolution in previous seasons, yellow moves into a soft and bright direction in S/S 2021, and calls for the return of the charm of sweet girls.

Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.

Inspired by white rocks, Rock Khaki delivers a natural accent. This cold tone is an important neutral, cooling down the ardent holiday colors.

Due to the impact of ecological damage and global climate change, simplicity becomes the key. Pure and natural simple fashion is advocated. Bombay Brown, one key color mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear, displays the original colors of nature. Mumbai is one of the tropical monsoon climate areas affected by the monsoon, where dry season and rainy season are distinct. Bombay brown is a natural of color from the bursting magma. Primitive wild beauty is casual and free, revealing an elegant feel. Fluctuating landscape inspires concave-convex stitches. Granular texture provides possibilities for yarns, and helps with color proportion of simple & sophisticated style.

Iris means rainbow in Greek, indicating that it is colorful like rainbow. Iris is also the messenger of love. Muted Iris Purple guides modern woman to a road of equality and love.

This season sportswear palette consists of two themes. The first one is enhanced natural colors which root in nature and deliver a joyful lively style via high saturation. The second is everyday pleasing colors which create a soothing and relaxing vibe. Designers can use these two themes to echo the S/S 2020 trend. In a post-pandemic world consumers will seek comfort from familiar styles. Earth tones offer reassuring tactility and can also be dyed by vegetable dyestuff. As consumers long for an optimistic attitude, vigorous acid summer hues can create energetic summer looks. As people's life shifts toward online, digital workout classes emerge. It is of vital importance to make colors stand out on screen via dynamic brights echoing digital theme. Classic sporty tones will appeal to emerging fitness-driven consumers. Familiar reds, blues and greys will attract new fitness lovers and consumers who hope to blend sportif style with streetwear.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.

People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded. There are many prosperous times in history, and the classic things will be reproduced in the new era with the time lapse. We often seek new meanings of classical wisdom in a turbulent world, hoping to meet its era. Biological age is just a number on the timeline, while mental age is the ultimate appeal of women in the new age. Downplaying numbers and focusing on a youthful mind may be the most meaningful way how we live in the vast time.

Artists' sentiments about the snowfield are strongly reflected in A/W 21/22 women's puffa jackets. The Neuschwanstein Castle is covered by thick snow, which echoes the Nordic home decoration art. GIRLS & BOTANICAL, Colombian illustrator Stefania Tejada's collection of surrealist works, also brings inspiration for young women's puffa jackets. Story of The Snowfield tends to be calm and warm. Tone-on-tone color blocks make the palette richer and harmonious.

Technology changes our era. The high temperature of magneto-caloric effect brings heat as well as energetic Orange Tiger, driving us to explore the future and the unknown.

Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraint of space, Purple Heather takes us to the parallel world of the past and the future.

A/W 21/22 Theme Forecast

We escape from the pressure of city, embark on a journey to the distance, and find a blend of youth and nature. We roam freely under the sky and enjoy the warm sunshine. The soft halo carries a languid feel, shining out everywhere. Let's breathe and experience the beauty of sunshine. Dandelion is like the color of sunshine, gentle and beautiful.

Embrace nature, enjoy relaxed weekends and feel the nature. The outdoor world becomes a desirable spiritual place. Lush and serene forests extend green to the sky. Primitive plants show the vastness of nature. Dragonfly brings us reverie when walking in the woods. Inspired by the culture of Yama, this theme shows Dragonfly can well combine outdoors with fashion through various designs, and interprets a casual outdoor style with a brand-new life attitude.

Currently vintage is everywhere, fashionistas also add many antique clothing and accessories to their wardrobes. Thus many private libraries gain much attention. Leighton House Museum, a private noble old house in central London, houses Victorian antiques and Raphael paintings. The Islamic style hall and retro elements depict a striking picture and inspire designers.

In S/S 2021, color is not restricted to season any more. Dim street light illumines lonely pedestrians. Navy Blazer in the gloom seems to tell the story of city. Deep tone gives a more melancholy hue.

Grunge was originally a musical style originating in the late 1980s and early 1990s. It was a combination of heavy metal and punk music. At that time, financial crisis and economic recession led bandsmen to embrace durable denim pieces, resulting in a decadent and casual style. With the return of retro trend, neo-grunge style is back. Denim items in this season employ magnified and exaggerated design techniques to add a modern sloppy style, showing the collision of various prints and messy colors in a nostalgic way.

Orange Rust is a full earth tone, quite neutral. For girls' casual overcoats, the wool and fur can well show the inclusiveness of Orange Rust. It can be used as a core color or a fashionable color, bringing warmth and novelty for A/W 21/22.

Romantic sand pink at sunset witnesses the beautiful encounter of lonely people in the noisy city. Art and culture influence the modern urban life. And this greyish Evening Sand becomes soft and elegant, enhances the appeal and adds a young feeling to men's business leisure style.