Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Mood Industry- The Confirmation of Womenswear Theme Color Trends
Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".
Nitrogen Purple- Theme Color Trend for Womenswear
In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.
MAKE KOL- The Confirmation of Womenswear Theme Colors
MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Earth Yellow- Theme Color Trend for Womenswear
Environment guardians extract the original yellow from the poetic landscape, and tell to designers who are dedicated to recycle to reshape the nature. Texture, comfort and calm coexist to create the pragmatism with ecological harmony. The poetic wisdom of Japanese thinking mode mixes with the elegant power of the pragmatism. The earthy color tones where the nature and artificial synthesis are complementary for each other could bring the ingenious imagination and drive people to escape from the short-term pressure in the observation and reflection.
Sunshine Is Not The Only Warm Thing- The Color Trend for Kids' Puffa Jackets
In A/W 20/21, as the lifestyle is increasingly dominated by technology and 5G technology, information flow of human society is also more intense and rapider. People are yearning for nature, and at the same time, some art classics in life become contemporary attention. When citrus and emerald potion from the nature encounter high risk red, tender pink, and shamanic blue, the whole A/W 20/21 will bring natural, artistic, fashionable, lively and tranquil feelings.
Surface Blue-- Theme Color Trend for Womenswear
Looking from the Milky Way, the earth surface is covered by a blue halo. Then surface blue is here. The light blue mixing with the purple tone is mysterious and distant, driving us to explore the new look of fashion in the future.
Mechanical Green-- Theme Color Trend for Womenswear
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Ceramic Blue -- Theme Color Trend for Womenswear
The color is extracted from artworks of French pioneer artist, Martial Raysse. The retro and modern color reshapes the classic art and brings more beauty of art to people. It means that people have been exploring how to reinterpret the classic art to make it more suitable for the future. The retro style sets solid foundation for innovative design with its deep roots in fashion field. The peaceful blue added by green creates the atmosphere of classic art. The ceramic blue appeared in the historical artifacts. The inborn elegance presents the elements of abstract art and creates much fun as an important medium.
Juniors' Imagination -- The Color Trend for Juniors' Trench Coats
Juniors are sunny and energetic. They have a variety of attractive characters. This report introduces the South Korean style, inspired by the retro buildings. Vintage blues, sweet girly pinks, grey pinks and sandy tones give energetic, romantic, independent and elegant qualities. The redefined trench coats show architectural and vintage tones, and the silhouettes are crisp.
Vigorous Colors -- The Color Trend for Women's Sports Themes
The digital culture causes the emerging of synthetic highly saturated tones which bring more options for sports and break into the market of Gen Z. The multi-functional quality is underlined, and the request for cross-season, cross-gender and cross-age features is made. FIBO CHINA was held on Aug. 22 and lasted three days, and the exhibition proves the development of Chinese fitness industry and drive the sales of sports garments and accessories. S/S 2021 keeps up with the trend combining technology and life. Digital designs and synthetic colors are used to show a renewed aesthetic and hybrid looks.
Natural Color -- The Thematic Color Trend for Linen and Cotton Womenswear
Natural colors and brand tones are combined for different age groups. There are six key colors: pinkish silver gray, ginger chlorine, dusty peach kernel, field yellow, sunset purple and pepperweed seed. Key items include the trench coat, outerwear, skirt and pants.
Lime Punch -- The Color Trend for Kidswear
Neons are applied widely. For A/W 20/21, lime punch stands out. Compared with neon green, lime punch is softer and more neutral, suitable for boys and girls. Lime punch is mentioned in A/W 2020 Extraterrestrial Landscape Reports on the theme trend for kidswewar.
The Beauty of Dried Flowers -- The Thematic Color Trend for Women's Knitwear
Dried flowers are quiet and beautiful. This report takes cues from dried flowers' beautiful qualities, and shows baby's breath, dried roses, strawflower and pinecone to redefine femininity.
Off-Line Slow-Paced Life -- The Thematic Color Trend for Women's Fur Coats
With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.
Misty Rose -- Solid Color Trend for Womenswear
Popular misty rose continues into A/W 20/21. The candy pink for A/W 19/20 evolved into smoky tones, while the tones this season move to pastel hues. Misty rose stands out, delivering a warm and nostalgic message. With the increasing pace in life, a simple, cosy and premium style gains traction. Soft solid colors is the mainstream trend currently.
Industrial Khaki -- Theme Color Trend for Womenswear
For S/S 2020, industrial influences are added into trench coats. Minimalism and neat details are key. Deconstructed skirts and contrasting panelled shirts emphasize Mood Industry.
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.