Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

The tranquil yet lively hue of Mellow Green is essential for A/W 23/24, which reveals the warm shines to relieve pressure. It brings us energy and carries a retro and modern tonality. This bright, clean and fresh green is healing and soothing.

Veiled Rose(PANTONE 12-1212TPG) is an important color for infantswear in A/W 23/24. Its warm hue in winter days reflect the innocence and sweetness of kids on knitted and fuzzy fabrics. The development of outerwear, rompers and all-in-ones gives warmth to infants and also displays their loveliness.

The low saturation and tender temperament of Mauve Morn develop feminine products. The hue sits between pink and gray is rather soft and elegant. The application on clothing can better present the low key and visual tension of color.

Amber Brown(PANTONE 17-1147TPG) is a color comes from the ground and wood in winter days. The high inclusiveness and warmth of Amber Brown develop worsted wools and knits in Fall/Winter.

New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.

Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Down jacket is an important category to develop in Fall/Winter. This report focuses on the most forward-looking brands and international big names to introduce ten recommended colors to inspire the design development in F/W 23/24.

The high saturation of Brilliant Blue brings strong visual impact and breaks the tranquil ice in winter. This color is suitable for developing casual down jackets and sweatshirts for children and teenagers.

With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.

Where will the future lead us to? Another Planet? Or, even a new space-time?

The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.

POP Fashion released the A/W 22/23 theme Chanting Knight in March 2021, and we can see from the collections of fashion labels launched this season that the accuracy of trend report is reliable.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during chanting. The pursuit of romance and love tells timeless and spaceless mythology in the artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics balances the pioneering Neo Romanticism of contemporary teenager culture.

The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.

Cypress Green is a color comes from the tranquil forest in winter, which is soothing, pure and highly inclusive. The application on worsted wool and knit develops overcoats, knitwear and pants to inject warmth into the winter.

Switching Fantasy carries a design concept that meets the diversified transformations in different occasions. Cool-tone Purple Rose, mysterious Ashes of Roses and chic Luminary Green lead three palettes separately. Cultural transmission, era trend, and individualized designs and details are the medias to interpret the thematic spirit of Switching Fantasy.