SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.

The color palette of the A/W 24/25 overcoats will showcase exquisite and elegant tones, with a rising trend towards a softer aesthetic this season. Overcoat is an indispensable item for urban women during in autumn and winter. For the A/W 24/25, colors will be extracted from plants and nature, with hues immersed in the nourishing and comfortable aspects of nature, exploring the subtle beauty of natural colors. This article combines the most trending brands of the moment, listing 9 representative key colors, bringing reference value to the development of overcoat color palettes.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Natural Atmosphere is a color trend released by POP Fashion in June, 2022. Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.

Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.

Snapdragon is the key color in Fall 2024. The clean hue of orange-yellow expresses the quietness of autumn yet also continues vitality of summer. Select pale tones to play the supporting role. Brown and darks complete the palette.

In A/W 24/25, down jackets present a lightweight visual effect through soft pastels. The colorways of down jacket are the most essential developing direction in this season. In A/W 23/24, designers opted for thick tones with high saturation and gave strong visual punches; however, the pastels in A/W 24/25 meet the sustainability and create all-matching pieces. This report will introduce you the following nine key colors to inspire your color development.

SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Influenced by the positive markets and the aesthetics of social media, we can feel the rise of youthful brights. Mood-boasting saturated colors are extremely important to sun-protective clothes. These unlimited colorways bring energy and modern styles.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

The bright and clean hue of Blue Radiance releases the vitality of Spring/Summer and cools the hot air. The dominating color on t-shirts, sweatshirts and shirts soothes the restless mind. The matching with some opposing colors is presented through gradient prints and dip dyeing.

The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.

Mocha Mousse is a thick brown hue of a cup of warm coffee and the cream on chocolate cake that can soothe our tired minds after a day. Fusing steadiness with elegant warmth, this graceful Mocha Mousse is the most appealing and practical color in A/W 23/24.

The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.

Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.