Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2023-03-17 68193
Coral Blush -- The Color Trend for Womenswear
In Fall/Winter 2024, Coral Blush was showcased on the latest runways of Jil Sander, LOEWE and PRADA. The lower saturation of pink is matched with the tone of this season. The steady and soft color presents a proper visual impact.
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2023-03-16 42107
Revival -- S/S 2024 Kidswear Thematic Trend
The digital world that extends from the first year of the metaverse is sedimented downwards, interweaving and merging with children's dreams, surreal and childlike, innovative and functional. The imagination of children endows this dream with infinite possibilities, flying towards the original awakening point, and approaching the boundary of reality. The exploration instinct in the children's nature is like a big dream awakening, guiding them to explore this world. The accumulation of the digital world in the dream becomes a tool for exploring in reality, with functional outdoor design and sharp contours, and their figures will appear at every coordinate in the world.
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2023-03-15 57267
Natural Palette -- The Color Trend for Women's Leather & Fur
A/W 24/25 leather and fur present a delicate and elegant visual effect through natural neutrals. As the most critical item for autumn and winter, the color direction of leather and fur has attracted much attention. The leather and fur for the A/W 23/24 tend to be a soft and classic urban color scheme, bringing a practical and gender-neutral natural visual effect. The color scheme for the leather and fur in the A/W 24/25 is full of natural texture and meets the sustainable concept. It is best used in large areas, and colors that are not too eye-catching are also the most versatile. This season, a total of 8 key colors have been extracted, bringing a more comprehensive reference value for the new season's color development.
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2023-03-15 62465
SD Recollect -- The Color Trend Verification of Womenswear
SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.
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2023-03-13 63090
Natural Chic -- The Color Trend for Women's Overcoat
The color palette of the A/W 24/25 overcoats will showcase exquisite and elegant tones, with a rising trend towards a softer aesthetic this season. Overcoat is an indispensable item for urban women during in autumn and winter. For the A/W 24/25, colors will be extracted from plants and nature, with hues immersed in the nourishing and comfortable aspects of nature, exploring the subtle beauty of natural colors. This article combines the most trending brands of the moment, listing 9 representative key colors, bringing reference value to the development of overcoat color palettes.
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2023-03-10 56185
Lagom -- The Color Trend Verification of Womenswear
Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.
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2023-03-08 64874
Natural Atmosphere -- The Color Trend Verification of Menswear
Natural Atmosphere is a color trend released by POP Fashion in June, 2022. Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.
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2023-03-07 77732
Borderless Travelling -- A/W 24/25 Activewear Color Trend
Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.
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2023-03-02 63605
Cosmos -- The Color Trend Verification of Menswear
Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.
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2023-02-28 78812
Borderless Travelling -- A/W 24/25 Activewear Trend
From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.
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2023-02-21 71544
Snapdragon -- The Color Trend for Womenswear
Snapdragon is the key color in Fall 2024. The clean hue of orange-yellow expresses the quietness of autumn yet also continues vitality of summer. Select pale tones to play the supporting role. Brown and darks complete the palette.
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2023-02-21 65448
Soft Pastel -- The Color Trend for Kids' Down Jacket
In A/W 24/25, down jackets present a lightweight visual effect through soft pastels. The colorways of down jacket are the most essential developing direction in this season. In A/W 23/24, designers opted for thick tones with high saturation and gave strong visual punches; however, the pastels in A/W 24/25 meet the sustainability and create all-matching pieces. This report will introduce you the following nine key colors to inspire your color development.
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2023-02-13 73526
SD Recollect -- The Color Trend Verification of Menswear
SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.
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2023-02-02 85001
Lagom -- The Color Trend Confirmation of Menswear
Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.
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2022-12-29 122370
Lightweight Aesthetic -- The Color Trend for Sun-protective Clothes
Influenced by the positive markets and the aesthetics of social media, we can feel the rise of youthful brights. Mood-boasting saturated colors are extremely important to sun-protective clothes. These unlimited colorways bring energy and modern styles.
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2022-12-23 174159
Resortir -- The S/S 2024 Thematic Trend
The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.
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2022-12-12 130426
Revival -- The S/S 2024 Thematic Trend
'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.
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2022-12-08 86809
Blue Radiance -- The Color Trend for Menswear
The bright and clean hue of Blue Radiance releases the vitality of Spring/Summer and cools the hot air. The dominating color on t-shirts, sweatshirts and shirts soothes the restless mind. The matching with some opposing colors is presented through gradient prints and dip dyeing.
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2022-12-02 114839
Hint of Mint -- The Color Trend for Womenswear
The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.
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2022-11-28 333987
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
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2022-11-22 119745
Crystal Rose -- The Color Trend for Womenswear
In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.
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2022-11-14 103769
Mocha Mousse -- The Color Trend for Women's Leather & Fur
Mocha Mousse is a thick brown hue of a cup of warm coffee and the cream on chocolate cake that can soothe our tired minds after a day. Fusing steadiness with elegant warmth, this graceful Mocha Mousse is the most appealing and practical color in A/W 23/24.
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2022-11-08 197055
Next Gen -- S/S 2024 Thematic Color Trend for Activewear
The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.
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2022-11-03 134236
Island Green -- The Color Trend for Menswear
Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.