Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and reinterprets the highlights of that classic, golden age.

Just like signing a Faustian contract, technology and machines take people to a virtual addictive mirror. They are controlled and defined unconsciously. People are immersed in the unreal sensory stimulation in the virtual world, and they make contracts for infinite scientific power. With the clear differentiation of human's society, there come a small group of people who insist to themselves and celebrate excessively avant-garde fashion. More pioneering brands and experimental designs are shown to encourage people to get rid of the restrictions of deeds.

New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

When the warm wind of S/S blows all over the coast, the children begin their happiest holiday life of the year. Those free loose clothes is deeply loved by kids during the island living. The skin-friendly cotton-linen textiles perfectly fit the natural life of sea, sunlight and beach.

Under the theme background of establishing positive Mental Model, Sunlit City describes the optimistic mental condition of urban people. Power of Insensitivity helps people recover from failures and wounds. The Self Awakening sends out Soft Power, which make people adapt occasions and characters quickly. The Doubly Circular Economy keeps us in the Optimistic New Normal and a positive system. This theme uses relaxing New Scandi to underline the importance of Refined Upgrade. And Power Suit is more and more popular among commuting clothes. Cross-border items present people's dressing demand of occasion switching.

Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.

The sudden outbreak of COVID-19 influences the globe. The fashion industry is under an unprecedented challenge. As people focus more on their home life, home style grows and multifunctional items fit for both home and daily life become a must. After the pandemic, everything will get back on the track, so pure healing colors as well as simple comfy silhouette will be a mainstream.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.

A/W 21/22 Theme Forecast

With the popularity of digital appearance, technical and functional denim becomes an important direction of this theme. The soft focus filter drives the development of pattern and brings a new look for denim. Abstract digital print and ecological camouflage will occupy a place with a brand-new look. Outdoor protective details will be an important direction of this theme and become the necessary series for S/S 2021 denim.

In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.

S/S 2021 Theme Forecast