Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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National Beauty -- The Color Trend for Womenswear
With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.
National Elegance -- The Color Trend for Chinese-style Womenswear
With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.
Chinese Poetic Rhyme -- The Color Trend for Womenswear
As the younger generation of Chinese consumers deepen their understanding of Chinese style, the promotion of Chinese cultural elements continues to expand. Fashion COSMO has special initiatives promoting traditional dramas. Chinese Hanfu Day is concurrently held in various locations, with activities such as watching Hanfu shows, browsing Chinese-style markets, attending cultural lectures, and experiencing national beauty makeup.
Splendid Red -- Theme Color Trend for Women's Formal Dress
In the world of color, red is the oldest color of great research value. In the world of fashion, red has always been the dominant color. In S/S 2021, different from warm red in previous seasons, red turns towards finer cold purplish tones, endowing consumers with passionate and confident temperament.
Berry Red -- 2020 S/S Color Evolution of Women's Formal Dress
As compared with the passionate and bright glamour red, berry red feels more romantic, resulting in elegant looks.
2019 S/S Color of Women's Formal Dress -- Pink
A pink dress makes you a real fairy with its sweet and pure hue.
2019 S/S Color of Women's Dress -- Sophisticated Gray
Sophisticated gray is soft ,harmonious and plain, it is a color that can elevate the style.
2019 S/S Women's Formal Dress -- Purple
Noble purple is often seen on formal dresses. Although it is not ideal for yellow-skin Asians, purple of different tones brings various effects. The purple with lower saturation and lightness still feels mysterious on dresses, and it is more practical and more friendly to yellow skins.
2019 S/S Color of Women's Dress -- Blue Hues
Ultramarine continues to resonate as an essential color, it brings us into a dreamy fairyland. The application on women's dress accentuates the elegant and mysterious appeal for women.