Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Color Evolution -- A/W 24/25 Color Trend
The 10 key color palettes for the 24/25 Autumn/Winter season released by POP FASHION have evolved based on the contrasting popular color palettes proposed for the 23/24 Autumn/Winter and 24 Spring/Summer seasons. By combining new color observations, data analysis, and integrating basic research in the fashion industry, consumer data, aesthetic directions, etc., the palettes incorporate color trends that are suitable for the clothing industry in our country this season, encompassing aspects such as humanities, arts, politics, economy, environment, technology, lifestyle, and creativity.
S/S 2023 Keywords of Art & Culture
S/S 2023 Keywords of Art & Culture digs into the connection between China and hot international topics from multiple dimensions. Metaverse, Reading Economy, Sensory Approach, Marine Ecology, City Expression, Survival Exploration, Mysticism, and Cultural Relics are selected to be the eight keywords. In the post-epidemic era, the crisis of daily ecological environment has been the normal, which causes influence on economy, education, politics, consumption, health, and even the concept of information. Digital technology and revived ecology are developed toward two separated directions to deal with the unknown crises. This report will explore the developing direction of art and culture through artistic ideology, knowledge economy, ecological environment, history & culture, and digital technology.
Fuchsia Red -- The Color Trend for Women's Knitwear
No longer being mysterious and sexy, the expression of Fuchsia Red pays more attention to the dynamic and liveliness. Based on the normal stitching, silhouette and form changes present more casual dressing styles in this season.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
"Boundless"-- Theme Color Trend For Womenswear
" Boundless" means no gender differentiation. With the rise of feminism recently, boundless neutral feature gains more and more attention. The neutral color is the permanent classic color tone, extending from 2021 S/S to 2020 A/W. The softer gray tone and the dark color tone in which black is the main color will return. Although 2021 S/S expands these two sets of colors to different directions, they can still mix with each other freely, reflecting the dual characteristics of contradictory polarization and harmonious coexistence.