Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Practical Everyday Denim -- The Design Capsule for Women's Denim
Telecommuting will be normal and our lifestyle will continue changing, which leads to the change of dressing. Tranquil, simple and comfy designs will be the mainstream. Light blue, denim blue and neutrals emphasize the comfortable feel. Truck jackets and core jeans become key items. Responsibly designed fabrics and washes cater to sustainability. Innovative materials, durable and sustainable designs make products more valuable, which is a future need worth attention. Soft denim creates elegant silhouettes fit for both home and street, displaying the everyday dressing aesthetics.
Reversed Future -- S/S 2021 Theme Trend
The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Power of Walking -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Power of Walking was launched in January 2018. As fitness gains popularity currently, brands develop luxe sports items for customized and individual looks which highlight the soft tailored style and light sportsmanship of womenswear. Key colors, Magnetic Green and Copper, interpret a tough yet feminine feel.