The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

In S/S 2024, girls’ dresses use cute and dreamy colors to display vitality and sweetness. As an important trans-seasonal item, dress plays an important role in kidswear market. Driven by diverse emotions, people desire for mental healing and expression. Pastels make up a sweet palette for girls’ dress. Blue and green are mixed with basics to show freshness and vitality.

Cabbage is a low-purity macaroon that fuses blue with the fresh green to cool the summer. The clean hue brings us the vitality and oxygen of plants.

Sourced from the nature, the saturated Deep Lagoon gives vitality to new urban ranges. As an impressive color in Fall/Winter 23/24, Deep Lagoon displays the charm of color through delicate styles.

Fall/Winter 23/24 minimalist dresses show sophisticated and practical colorways. Those clean and cool colors find the inner tranquilness. Dress is the best cross-seasonal item for female shoppers. FW 22/23 presented a steady, comfortable and positive tonality, while, in 23/24, we draw colors from the natural world and express an excited mood.

Traditional Aesthetic -- The Color Trend for Chinoiserie Womenswear

Blend Boundary delivers the Natural Epiphany’s pursuit of digitalized nature. Consumers are trying to explore the Bionic Scenes through Cross Dimension View. The mega theme advocates that urban people should chase for an ageless, avant-garde carbon-fashion experience. Nature-sourced hues are blended with digital luster to satisfy consumers’ appetite for the symbiosis of nature and technology. The mindset of Blend Boundary provides a new mode of getting along with the natural laws: pursuing scientific creations as nurturing the nature at the same time.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Cypress Green is a color comes from the tranquil forest in winter, which is soothing, pure and highly inclusive. The application on worsted wool and knit develops overcoats, knitwear and pants to inject warmth into the winter.

Pink Carnation sends out the fragrance of blooming flowers. This warm and romantic color develops going-out wear for toddlers in spring and summer.

The core S/S 2023 color, Daiquiri Green(PANTONE 12-0435 TPG) is refreshing and clean. This cocktail-like bright warm tone continues the wonderful yet fleeting moment in summer.

Carrying the sunny vitality, this theme presents a lively dreamland. Joyous sunshine colors perform well in the young knitwear market. Calm and natural healing colors inspire the young lady styles; positive natural power endows young innovators with energy to explore the digital and realistic worlds, and it also injects the source power into smart casual styles.

Revived economy and security bring rhythmic and positive natural colors back. Balanced dynamic, peaceful color atmosphere and high saturation express the pure hopeful light in our real life. A sensitive emotion is also exuded in this modern artistic vibe. The colors of A/W 22/23 Winter Dawn focus on the natural tonality. The higher saturation motivates the spirit and conveys the pursuit of wonderful life.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.

New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

Natural and fresh colors can always give people cool and joyful emotion in the summer days. Therefore, the girls' dress this season injects positive energy into the daily items through joyful and clear colors. Natural environmental pigments are applied to fit the sustainable trend and create colorful summer dresses. Transparent Blue Glass(PANTONE12-5206TPG) and Shrimp(PANTONE15-1523TPG) bring healing energy to the summer days. The pale Lemon Icing(PANTONE11-0510TPG) and Arctic Ice(PANTONE13-4110TPX) present a more comfortable and minimalist visual effect. While the jumping Chateau Rose(PANTONE17-2120TPG) is more joyful and pleasing.

Apricot Gelato is selected from the theme Sunlit City. The warm and gentle interlace sunlight releases the life and mental space which the urban city is longing for. The urban commuting style is presented through minimalist and New Scandi color tones led by positive psychology and optimistic awareness. The changing density of knitting is the main method to present the interlace light and shade effect on women's knitwear. The hollow-out textured pattern and transparent silk are used to create the transparent effect. With the help of more fitted silhouette, it can redefine the strong and independent image of modern urban women.

In 2022, we pay more attention to the color tone which can reflect people's inner world. This tone should be bright and hopeful, virtual but real. We predict that Chateau Rose will be an important color tone of young lady style in the future. This color release the pressure given by Virtual Pink and increase the brightness of Pink. Its conspicuous color brings a fantastic atmosphere to young lady style while this tone is also echoing the confidence, vitality, desire and romance which spread by new-era women.

Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.

Color is an important form of visual communication that can resonate with people emotionally. In this era full of challenges, colors express different feeling and responses. S/S 2020 colors integrate novelty with nostalgia, appeal to the cautious market and underpin a calm, comfy and optimistic vibe. Uncertainty has been a new normal, so consumers need a mood-boosting and comforting palette. This season dresses show newness via optimistic tones, with gauze and sheeny fabrics to meet the comfort and versatility need.

Blue Fog is a color from Integration -- Color Trends for S/S 2022 Womenswear. Blue Fog marks the beginning of a new day, injecting hope into tranquility. Raw natural colors inspire S/S knitwear. Vague Blue Fog mixes with a pastel tinge to display the soft aesthetics. Its design and development draws inspiration from sunshine. Blue Fog pairs with sheeny yellow when used as a main color, presenting the understated elegance. And it works with Zinnia to highlight summer vitality.