In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.

The world pattern and human society are under a massive transformation. Baring the negative energy brought by the economy, we require the healing from the natural power and are eager to give away the mental fatigue. The softness of knitwear endows human body with maximized comfort. With the artistic atmosphere of palette, knitwear has been a carrier that delivers our inner emotion in S/S 2024. This report offers four color stories: Technical Luster, Fresh Vitality, Retro Sports and Cozy Home.

The gray shade of saturated Barbados Cherry delivers a retro and active mood. The grayish red on knitwear enlivens the looks yet also calms the atmosphere down. The nostalgic touch is the key.

This report offers a palette for infants and tweens. Raw tints, pale pastels, earthy tones, darks and sweet brights group diverse colorways with a positive mood and digital textures.

The colors in the palette of Natural Power are all sourced from the natural world. The desaturated pastels are inclusive for all ages. Eye-catching Green Sheen and Persimmon Orange reflect the vibrant energy of youth; Surf Spray and Cork set off the temperament of mature women.

Scuba Blue is a color of lightheartedness, vitality and a relaxing mood. The development of knitwear combines fluffy textures, melange yarns and stitch skills together to present advanced minimalism and enrich details.

The understated shine of Golden Rod is like the warm sunlight in winter. The application on knitwear underlines a soft visual effect and fuses modern sophistication with a retro touch.

The green sourced from natural grasses displays great vitality. The warm yellow-infused Formal Garden creates a gentle mood. Coarse textures, jacquard stripes and ornamental details show upscale minimalist designs and enrich the layers.

Lavender Mist is a pale hue with a hazy and mysterious filter. The combination with ditsy floral prints creates a French-style romantic atmosphere in Fall/Winter. Auxiliary colors as Shortbread and Petal Pink add highlights to the palette and endow infants with cuteness and sweetness.

Wave Ride takes us back to our childhood and rediscovers the monochromatic uniform. The fresh vitality of the blue pays more attention to the handicraft touch and represents a retro, artistic mood.

Clay(PANTONE 15-1231 TPG) is a basic earthy tone with a little bit warm red, exuding a cozy lounge atmosphere. Fuzzy yarns and detail techniques develop delicate undershirts, pullovers and cardigans.

Wheat is a friendly warm that sits between white, camel and brown. The hue of milk tea offers babies with warm experiences in cold winter. Soft, soothing Wheat is matched up well with skin colors. The combinations with knits and plush materials develop cozy loungewear for infants.

The tranquil yet lively hue of Mellow Green is essential for A/W 23/24, which reveals the warm shines to relieve pressure. It brings us energy and carries a retro and modern tonality. This bright, clean and fresh green is healing and soothing.

We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

In this turbulent and unbalanced current situation, people are longing for discovering a new setup in a positive attitude. The sense of excitement and fun promotes the rise of pleasant mood, which causes the popularity of natural exploration. However, the boundaries between digital virtual and real life are becoming more blurred, and consumers are paying more attention to the real data experience. The palette of The Cracked Space-time brings vibrance with uplifting tones. Banana Cream, Lavendula, Fern, Tangerine, and Dark Forest present natural vitality. The rich hue of Fuchsia Purple highlights personality, and Surf the Web links virtual and reality with blue tones to bring a more futuristic visual experience.

The palette of Imagistic Space selects soothing neutrals with the same saturation. The pale and warm Cloud Dancer and Cloud Cream set a gentle tonality. Classic brown hues are infused with thick Barbados Cherry and Limoges to uplift the mood.

The lithe, relaxing, and free touch brought by Urban Micro Function satisfies the needs for broadening the horizon and enjoying the outdoor world. Inspired by the cities, the harmonious conflicts underline the relationships between colors, while light functional elements are added to provide what we are looking for in the distance. The mix-and-match of fabrics and ready-to-wear leads a brand new elegancy, and the accurate movements unveil the rationalism of urban architectures.

The theme Somewhere gets inspiration from wonderful scenes. People have been limited from vacation, party, and outdoor dining for a long time under the epidemic. To satisfy the desire and expectation, these wonderful scenes are delivered to people in a concrete way, making dreams come true. Embracing nature and touching the newborn freely, everywhere you go is a trip.

Back to Origin is a color story in the Animism -- The Color Trend Forecast of Menswear. The sky colors from dawn to dusk are made into light and elegant tones. Tender neutrals are grouped with pastels to convey the extraordinary peacefulness and beauty. These natural, dreamy neutrals are introduced into the design of men's knitwear to create a cozy and joyous daily atmosphere, which is suitable for both future lounge and business casual.

Having been long in the palette, the darker shade of blue is more important in this new season. The Outer Space(PANTONE 19-4009 TPG) with gloss and textures is rather inclusive.