Casual natural scenery allows urban people to get rid of the complexity and feel the refreshing and unlimited plainness of nature. People desire for returning to their instinct, running toward the field and enjoying the purity of life. Modest and simple elegancy, mysterious blue tone, weathered neutral colors and artistic pastel colors are all-matching and good-looking.

This report will compare the key colors of A/W 21/22 with the ones of A/W 22/23 to analyze the evolution process.

It has been a long time that we have been living under pressure and self-defense whatever from the society or the flu. Vivid color is always able to bring us the strong feelings of the desire of the honest expression. Having gone through a healing period, we should take off the depressive and usless masks in order to find the balance from the unstable environment. Saturated color could express the expectation that we hope to end those over self-protection and to be back to our true selves.

Fashion products reflect people's hope, interest and behavior. Based on data analysis, this report concludes three kinds of consumer behavior and the state quo, thus forecasting the future atmosphere which here refers to an emotional behavior generated by the environment, society and community. Different emotions can be expressed by different tones, and here we conclude romantic style, tranquil minimalist style and elimination-oriented behaviorists.

Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats

Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.

With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.

Popular misty rose continues into A/W 20/21. The candy pink for A/W 19/20 evolved into smoky tones, while the tones this season move to pastel hues. Misty rose stands out, delivering a warm and nostalgic message. With the increasing pace in life, a simple, cosy and premium style gains traction. Soft solid colors is the mainstream trend currently.

Lively orange colors for A/W 19/20 felt warm and bold. In S/S 2020, orange colors were lightened and interpreted vibrancy in S/S with the soft and vintage tones. In A/W 20/21, orange colors combine technical and classical cultures.

Holiday for A/W 19/20 was refreshing, and in A/W 20/21 it feels energetic, sunny and positive.

In a fast-paced, high-stress and over-consumption society, people are often spiritually barren, and their lives are chaotic and disorderly. When materialism doesn't meet people's needs, people turn to focus on life and nature. A sustainable, defensive and inclusive future is looked forward to. The seemingly neat and unchanged mode is deconstructed to form a new inner structure. We need to accept flaws in real life and still pursue independent spirits. Healthy and natural lifestyles and inner real needs are important. Recycled items are used for recreation. Different styles are mixed.