One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Natural Optimism". In fast-paced life, people pay more attention to the construction of their inner world and seek natural energy for self healing. The desire for nature drives the liberation of nature, and natural optimists often find a relaxed and unique "mild vacation" way in the city to achieve self-healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to its roots, reflecting and resisting pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and the beautiful environment, one can find spiritual sustenance and support, and feel the sedimentation and enlightenment of the heart. This season, the series releases of major brands have confirmed this theme trend.

"The most powerful substance in the world is not heavy and rigid, but rather soft and flexible." In today's era filled with confrontation and competition, we easily overlook a less conspicuous yet potent force: the power of flexibility. In a world dominated by hard power, 'softness' plays a significant role. With the prevalence of concepts like 'flexible manufacturing' and 'flexible supply', 'softness' is no longer just synonymous with gentleness. In the context of today's era, it represents resilience, adaptability, and innovation. In our lives, we should also embody the attitude of 'flexibility' - creating buffer zones for ourselves, cultivating the ability to adapt to change and innovate, and establishing a foundation of invincibility through 'flexibility'.

In order to verify the POP Forward Trend team's 23 year prediction of popular colors for autumn and winter in 24 years, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

Tigerlily, bright as flames and bright as sunrise, flows like hot magma, emitting a warm atmosphere. This color gives people a strong and uplifting feeling, as if it injects infinite vitality and enthusiasm. In clothing development applications, choose lightweight performance nylon or thin transparent sunscreen materials to cleverly neutralize the restless and passionate characteristics of magma oranges.

This season's color story is divided into five themes: New Nude Tune, Romance and Splendor, Slow Play, Strange and Fury, and Snowy Peak. People pay attention to the re experience of their senses and the healing awakening of their souls. At the same time, with the awakening of the Eastern aesthetic bloodline, there is a revival and modern interpretation of Chinese culture. They focus on vacation atmosphere and outdoor activities, embrace themselves and nature, and open a new chapter of coexistence of all things.