Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Juniors are sunny and energetic. They have a variety of attractive characters. This report introduces the South Korean style, inspired by the retro buildings. Vintage blues, sweet girly pinks, grey pinks and sandy tones give energetic, romantic, independent and elegant qualities. The redefined trench coats show architectural and vintage tones, and the silhouettes are crisp.

Extraterrestrial Horizon -- Theme Trend for A/W 20/21 Kidswear

Holiday for A/W 19/20 was refreshing, and in A/W 20/21 it feels energetic, sunny and positive.

As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.

Super pink gains traction on online platforms like Instagram, and it shows an avant-garde and neon feel.

In A/W 19/20, military green starts to be seen on the catwalks in four fashion weeks. As a versatile tone, military green can be paired with a range of colors. It works well with leisure, street and ladies. At the same time, night glam green and lively green are often seen at big brands.

The key trendy color in next season is drama yellow. Unlike solar power, it is bolder and brighter with a digital feel.

In a fast-paced, high-stress and over-consumption society, people are often spiritually barren, and their lives are chaotic and disorderly. When materialism doesn't meet people's needs, people turn to focus on life and nature. A sustainable, defensive and inclusive future is looked forward to. The seemingly neat and unchanged mode is deconstructed to form a new inner structure. We need to accept flaws in real life and still pursue independent spirits. Healthy and natural lifestyles and inner real needs are important. Recycled items are used for recreation. Different styles are mixed.

The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.

We gaze at the Earth in a slow tempo as if combined with nature.

"In the future, artificial intelligence will know you the day you are born. It reads all your e-mails, listens to your recorded calls and knows your favorite films…" Israeli writer Yuval Harari depicts his vision about future in Homo Deus, and that's a daring prediction. The scenes in the book are turning into reality. 5G technology accelerates the interaction between human and technology – we are entering the Internet of Everything.

Future is unknown but imbued with hope. Human beings continuously challenge themselves and try to master the future. They step across the boundaries of planets and explore the microscopic world. 5G takes people to a new phase of the Internet of Everything. Artificial intelligence and modern technology change people's life, updating traditional methods. The future is now!

After seasons of comfort casual clothing taking centre stage, the direction sways towards ornate style. It brings significant impact to streetwear, the color of the fabric is no longer confined to the single self-color, it appears with neuter color and metal color. The glossy fabric is widely used on the coat, color-blocking design is still popular, weird dress and offbeat color scheme become new emphases, with harmonious color scheme for a stylish yet elegant look.

After several seasons focusing on casualwear, we are shifting towards a sense of glamour. Couture and eveningwear are returning as fashion highlights, while dressing up becomes relevant once again. This impacts on streetwear in particular; it’s no longer about primaries alone, but rather how they mix with neutrals and metallics. Glossy materials are more often seen in outerwear. Color clashing continues, with emphasis on wearing increasingly strange and unexpected colors together. Rather than aiming for shock value, however, colors work tonally to create a refined and elegant look.

Rather than the previously prevalent neutral shades, more brights and warm tones emerge on men's outerwear in S/S 2019. Blazing Yellow, Psychedelic, Adrenaline Red and Carbon Black deliver optimism and tactility, teaming with Blue Chambray, Belgian Block and Starfish to add playfulness.