Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Outerwear is an important item in Fall/Winter. This report refines the colorways of the most representative brands and lists out 9 key colors to inspire your fashion design in Fall/Winter 23/24.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

The constant exploration of inner mind and nature and the strengthened awareness about environmental protection allow colors to promote and express emotions. Driven by this factor, the color application of new business knitwear has been more positive. Cross-seasonal and highly inclusive color properties are the key points. Earthy color tone is softer in this season, which focuses on creating a comfortable feel. Red colors maintain the vitality and show more steadiness. Blue & green colors present a more peaceful individuality. As the bright color of the whole palette, yellow can better improve the mood.

Close-to-nature trend and suburb trip change the way of traveling and inspire the longing for cottagecore style. In this era of new normal, we hope to find a peaceful pure land, and the isolated island life provides a way for us to relax and heal ourselves. A balanced and natural life attitude contributes to a plain and casual trend, expresses our spirit of paradise and promotes the new aesthetics inspired by crafts, nature and classic elements. Optimistic aborigines are all in awe of local resources, and the self-sufficient internal recycle drives the explosive growth of paradise resort and brings simple new neutrals. Brands support handcraft communities to renew coastline designs. New normal dressing of paradise spirit creates a soft resort business style and a plain feminine casual style, nourishing natural and peaceful designs.

Because our environment has been polluted, more advanced bioengineering projects have been launched worldwide. By 2021, the biotechnology industry, which is worth around 133 billion dollars, will have changed our lifestyles. Sustainability is the goal. Greenlake represents nature and calls for protecting our environment. Greenlake can be used a main color or complementary color when applied into garments. Lots of colors can be teamed up with greenlake to form different styles.