Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
Surface Blue-- Theme Color Trend for Womenswear
Looking from the Milky Way, the earth surface is covered by a blue halo. Then surface blue is here. The light blue mixing with the purple tone is mysterious and distant, driving us to explore the new look of fashion in the future.
Off-Line Slow-Paced Life -- The Thematic Color Trend for Women's Fur Coats
With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.
Greenlake -- A/W 20/21 Color Trend for Men's Knitwear
Because our environment has been polluted, more advanced bioengineering projects have been launched worldwide. By 2021, the biotechnology industry, which is worth around 133 billion dollars, will have changed our lifestyles. Sustainability is the goal. Greenlake represents nature and calls for protecting our environment. Greenlake can be used a main color or complementary color when applied into garments. Lots of colors can be teamed up with greenlake to form different styles.
Awakening • Ready Player One -- 19/20 A/W Color Trend Confirmation for Womenswear
The A/W 19/20 Color Trend – Awakening • Ready Player One launched in June 2018 is a deep analysis of the new forces. As people are entering the next decade, a time that is more inclusive, the youth live actively in the moment rather than worrying about what will happen in the future. E-sports, electronic music and network community in our daily life provide inspiration and emphasize self-fulfillment, creativity and fun. We enjoy life as Ready Player One. This report is a trend analysis for the A/W 19/20 street chic style.
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
Citrus Color -- 19/20 A/W Color Trend for Menswear
Citrus color is one of the brilliant colors, which are warm and dynamic.
Prediction ▪ Internet of Everything -- 19/20 A/W Design Development of Men's Color
"In the future, artificial intelligence will know you the day you are born. It reads all your e-mails, listens to your recorded calls and knows your favorite films…" Israeli writer Yuval Harari depicts his vision about future in Homo Deus, and that's a daring prediction. The scenes in the book are turning into reality. 5G technology accelerates the interaction between human and technology – we are entering the Internet of Everything.
Awakening ▪ Ready Player One -- 19/20 A/W Design Development of Men's Color
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
Mystery ▪ Dante's Mirage -- 19/20 A/W Design Development of Men's Color
The revival of dark cultures drives the popularity of films and television programs about freaks and unknown phenomena. People turn to mystical things, mondo films and religious power to relieve anxieties in real life. Just as Dante's The Divine Comedy says, "I find that I have lost my way into a dark forest", we are seeking spiritual force in the journey of life, is that an angel, a demon, a cross or astrology?
19/20 A/W Color Trend Forecast for Women's Fur -- Purple
Fig purple works perfectly for mature women, with its rich hue delivering a noble and elegant appeal.
19/20 A/W Color for Men's Fur & Leather -- Orange
Lifestyles which balance life and work gain attention. With the development of information and technology, solutions can be found at many brands, and business casual style is a good example. A business leather jacket or coat teams with a packsack, a suitcase and sneakers for a mixed look.
19/20 A/W Menswear Trend -- Mystery
The uncertainty and variability of society, politics and economy drive the revival of dark movies and mysterious cultures. Films and television programs about freaks and unknown phenomena act as an inspirational pharmacist to soothe youth and satisfy their curiosities. People turn to mysterious things and mondo films to relieve anxieties in real life.