Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
Citrus Color -- 19/20 A/W Color Trend for Menswear
Citrus color is one of the brilliant colors, which are warm and dynamic.
Prediction ▪ Internet of Everything -- 19/20 A/W Design Development of Men's Color
"In the future, artificial intelligence will know you the day you are born. It reads all your e-mails, listens to your recorded calls and knows your favorite films…" Israeli writer Yuval Harari depicts his vision about future in Homo Deus, and that's a daring prediction. The scenes in the book are turning into reality. 5G technology accelerates the interaction between human and technology – we are entering the Internet of Everything.
Awakening ▪ Ready Player One -- 19/20 A/W Design Development of Men's Color
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
Mystery ▪ Dante's Mirage -- 19/20 A/W Design Development of Men's Color
The revival of dark cultures drives the popularity of films and television programs about freaks and unknown phenomena. People turn to mystical things, mondo films and religious power to relieve anxieties in real life. Just as Dante's The Divine Comedy says, "I find that I have lost my way into a dark forest", we are seeking spiritual force in the journey of life, is that an angel, a demon, a cross or astrology?
19/20 A/W Color Trend Forecast for Women's Fur -- Purple
Fig purple works perfectly for mature women, with its rich hue delivering a noble and elegant appeal.
19/20 A/W Color for Men's Fur & Leather -- Orange
Lifestyles which balance life and work gain attention. With the development of information and technology, solutions can be found at many brands, and business casual style is a good example. A business leather jacket or coat teams with a packsack, a suitcase and sneakers for a mixed look.
19/20 A/W Menswear Trend -- Mystery
The uncertainty and variability of society, politics and economy drive the revival of dark movies and mysterious cultures. Films and television programs about freaks and unknown phenomena act as an inspirational pharmacist to soothe youth and satisfy their curiosities. People turn to mysterious things and mondo films to relieve anxieties in real life.
19/20 A/W Color Trend of Women's Fur -- Coral Pink & Orange
The key colors in 18/19 A/W are light beige, desert color and copper color. These humble and soft colors work well with fur.
19/20 A/W Women's Coat Fabric -- Color Trend Forecast
After seasons of comfort casual clothing taking centre stage, the direction sways towards ornate style. It brings significant impact to streetwear, the color of the fabric is no longer confined to the single self-color, it appears with neuter color and metal color. The glossy fabric is widely used on the coat, color-blocking design is still popular, weird dress and offbeat color scheme become new emphases, with harmonious color scheme for a stylish yet elegant look.
18/19 A/W Color for Women's Outerwear -- Glossy Satin & Technical Coating
After several seasons focusing on casualwear, we are shifting towards a sense of glamour. Couture and eveningwear are returning as fashion highlights, while dressing up becomes relevant once again. This impacts on streetwear in particular; it’s no longer about primaries alone, but rather how they mix with neutrals and metallics. Glossy materials are more often seen in outerwear. Color clashing continues, with emphasis on wearing increasingly strange and unexpected colors together. Rather than aiming for shock value, however, colors work tonally to create a refined and elegant look.
2019 S/S Color for Men's Outerwear Material -- Playful Charm
Rather than the previously prevalent neutral shades, more brights and warm tones emerge on men's outerwear in S/S 2019. Blazing Yellow, Psychedelic, Adrenaline Red and Carbon Black deliver optimism and tactility, teaming with Blue Chambray, Belgian Block and Starfish to add playfulness.