Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.

Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.

The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.

The womenswear line is divided into two stories: Explore the Wilderness and Camping & Fishing. Jogging and stream chasing in Spring/Summer offer freedom and joy that can not be experienced in cities. Surrounded by lakes, starry sky, delicate camps, professional gear and a barbecue, people enjoy the wonderful time in the outdoors.

Saturated brights and healing pastels are the key colors for leather & fur in Fall/Winter 23/24. This report will introduce you five color groups and 15 representative colors to upgrade your design development.

Young consumers have gradually become the main force in the market. With the increasing desire for going out, they turn their eyes to camping, fishing, riding and mountaineering. Outdoor industry is now stepping into an acceleration channel. The range of outdoor sport lovers is also expanded from professional players to families and youths. A healthy and sustainable outdoor lifestyle is now widely introduced.

Outerwear is an important item in Fall/Winter. This report refines the colorways of the most representative brands and lists out 9 key colors to inspire your fashion design in Fall/Winter 23/24.

The bold hue of Citrus releases the passion of young old-soul. The application allover the body uplifts the mood in cold winter; however, the use on color blocking and patterns as a auxiliary color interprets the brightness in our memory.

Entering 2024, this season, people pay more attention to physical and mental health, eager to escape from the place where they live for a long time, to restore the life of freedom to go out, and fully enjoy the physical and mental pleasure brought by travel. This trend also reflects the vitality and yearning for the future life. Joyful design tops the global trend once again. We can see from the latest runway shows that joyful designs are combined with vacay moods to diversify the fashion aesthetic. People are celebrating the mix-and-match that is suitable for multiple occasions.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.

Where will the future lead us to? Another Planet? Or, even a new space-time?

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

The restless situations of epidemic stimulate complicated emotions. Sunny tones and joyful brights inject positive moods and harmony into the winter. Taking urban outdoor as the background, Heart to the Wildness interprets teenagers’ diversified lifestyles and new living concepts. They are walking in the cities and shuttling between wild fields to break the boundaries.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

The key color in A/W 22/23 – Golden Nugget is sourced from the nuggets in the winter sunshine. This warm and casual hue uplifts the moods and soothes people’s mind. Try wools, worsteds, and knits to develop overcoats, suits, long jackets, knitwear, and trousers, injecting warmth into the winter.

Acorn(PANTONE 18-1314 TPG), the core color in A/W 22/23, is an earthy tone sourced from the nature. The film Dune presented a futuristic desertified planet by the minimalist aesthetic. The hue of Acorn is revealed throughout the film. With the ability to make common fabrics to be luxe, Acorn is used on leather, worsted fabrics, and woolen fabrics to make knitwear, leather vest, and long outerwear.

Every one has his own way of exploration to the distant place, and some people love walking on foot. A depressive yet lively journey to the Gobi desert and oasis starts an amazing and primitive exploration of north-western culture. Modern naturalists try to surpass themselves and release instinct to the wild to adhere to the adventurous spirit.

Purple Rose(PANTONE 15-3716TPG), the core color for girls in A/W 21/23, is filled with a gentle and mysterious scent. This fantastic color can heal both body and soul. Its low saturation is suitable for all the skin colors, and the combination with lightweight materials accentuates the romance of Purple Rose.