Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
Awakening ▪ Ready Player One -- 19/20 A/W Design Development of Men's Color
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
19/20 A/W Menswear Trend -- Awakening
"Hate is hate, love is love", "Freedom makes me happy"…the self-consciousness of Generation Z is awakening. The youth are clear about what to love or hate and express themselves through different ways. They are optimistic rather than pessimistic about future, after all, people only live once. That's why Chinese fashion emerges and Apps for fun gain popularity.
2019 S/S Womenswear Trend -- Sport-infused Retro
The series integrates the 1970s and 1980s grunge rock and hippie culture. The boyish profile with mix & match method creates a playful yet stylish look. Sport-infused Retro style is revisited for a new era.