In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.

We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.

The lithe, relaxing, and free touch brought by Urban Micro Function satisfies the needs for broadening the horizon and enjoying the outdoor world. Inspired by the cities, the harmonious conflicts underline the relationships between colors, while light functional elements are added to provide what we are looking for in the distance. The mix-and-match of fabrics and ready-to-wear leads a brand new elegancy, and the accurate movements unveil the rationalism of urban architectures.

Back to Origin is a color story in the Animism -- The Color Trend Forecast of Menswear. The sky colors from dawn to dusk are made into light and elegant tones. Tender neutrals are grouped with pastels to convey the extraordinary peacefulness and beauty. These natural, dreamy neutrals are introduced into the design of men's knitwear to create a cozy and joyous daily atmosphere, which is suitable for both future lounge and business casual.

The core S/S 2023 color, Daiquiri Green(PANTONE 12-0435 TPG) is refreshing and clean. This cocktail-like bright warm tone continues the wonderful yet fleeting moment in summer.

Exuberance is a key color from the report, Remodeling -- The Color Trend for Men's Knitwear. The report emphasizes the new relationship between sustainable development and natural ecology and searches for a solution to re-creating cognition. Exuberance is a warm, passionate and lavish orange, leading people to develop an optimistic attitude in this unstable environment. Orange in high saturation is mainly applied to fashion leisure knitwear, with vigorous colors to bring warm power.

Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.

We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.

"Hate is hate, love is love", "Freedom makes me happy"…the self-consciousness of Generation Z is awakening. The youth are clear about what to love or hate and express themselves through different ways. They are optimistic rather than pessimistic about future, after all, people only live once. That's why Chinese fashion emerges and Apps for fun gain popularity.

The series integrates the 1970s and 1980s grunge rock and hippie culture. The boyish profile with mix & match method creates a playful yet stylish look. Sport-infused Retro style is revisited for a new era.