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S/S 2024 Women's Knitwear Color Trend(Mature Women)
After experiencing the turbulence, depression and emotional fluctuation in the past few years, as well as the excessive anxiety and expectation in 2023, this year of 2024 should usher in a new life in the social environment, lifestyle, living environment and mentality. This report refines the color trends from women’s runway shows and the new collections of fashion brands, and draws inspirations from POP Fashion’s S/S 2024 mega theme — Gaiety Breakthrough.
S/S 2024 Color Trend for Women's Knitwear
The world pattern and human society are under a massive transformation. Baring the negative energy brought by the economy, we require the healing from the natural power and are eager to give away the mental fatigue. The softness of knitwear endows human body with maximized comfort. With the artistic atmosphere of palette, knitwear has been a carrier that delivers our inner emotion in S/S 2024. This report offers four color stories: Technical Luster, Fresh Vitality, Retro Sports and Cozy Home.
Natural Power -- The S/S 2024 Color Trend Forecast of Women's Knitwear
The colors in the palette of Natural Power are all sourced from the natural world. The desaturated pastels are inclusive for all ages. Eye-catching Green Sheen and Persimmon Orange reflect the vibrant energy of youth; Surf Spray and Cork set off the temperament of mature women.
Slate Rose -- The Color Trend for Women's Knitwear(Mature Market)
Slate Rose is sourced from the unique textures of rose petals, prompting thoughts and meditation. The development of knitwear is combined with graphic designs, 3D textures and fine yarns to enrich the visual layers.
Wave Ride -- The Color Trend for Women's Knitwear(Young Market)
Wave Ride takes us back to our childhood and rediscovers the monochromatic uniform. The fresh vitality of the blue pays more attention to the handicraft touch and represents a retro, artistic mood.
Mellow Green -- The Color Trend for Womenswear
The tranquil yet lively hue of Mellow Green is essential for A/W 23/24, which reveals the warm shines to relieve pressure. It brings us energy and carries a retro and modern tonality. This bright, clean and fresh green is healing and soothing.
The Cracked Space-time -- The Color Trend Forecast of A/W 23/24 Women's Knitwear
In this turbulent and unbalanced current situation, people are longing for discovering a new setup in a positive attitude. The sense of excitement and fun promotes the rise of pleasant mood, which causes the popularity of natural exploration. However, the boundaries between digital virtual and real life are becoming more blurred, and consumers are paying more attention to the real data experience. The palette of The Cracked Space-time brings vibrance with uplifting tones. Banana Cream, Lavendula, Fern, Tangerine, and Dark Forest present natural vitality. The rich hue of Fuchsia Purple highlights personality, and Surf the Web links virtual and reality with blue tones to bring a more futuristic visual experience.