According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.

The palette of Imagistic Space selects soothing neutrals with the same saturation. The pale and warm Cloud Dancer and Cloud Cream set a gentle tonality. Classic brown hues are infused with thick Barbados Cherry and Limoges to uplift the mood.

The palette of Animism is sourced from the natural world. Minimalist and gentle spectrum colors soothe our minds. Environmental practicers who pursue the recycling and regeneration are exploring the natural art and inner power with an adventurous spirit. Minimalism is their core idea. As handicraft masters, they grow up freely in a pure environment and feel the living beings in artistic fields as floriculture, ceramic, painting, and photograph.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion "Metaverse", the physical world opens the "Animism", which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.

After the new normality, the world is expecting that everything will revive in the future. Fashion, as a presentation of life, has been a carrier for people's perception and expression. Innovated spirit of the time promotes the emergence of avant-garde knights who break the previous public persona and turn from a maverick to an independent thinker. They are responsible youths and flexible players, exploring self-evolution continuously.

First of all, let's look back on one of the A/W 21/22 color trend themes, Long Confession. In the age of post-traumatic stress design, home becomes a refuge from the modern world. Intimate interactive space and cozy interior aesthetics present the connection between clothing and human space, delivering a long confession. Alessandra Taccia's quiet home reflects family intimacy. The relationship between man and home is positive for existentialists. Practical household fashion emphasizes soothing, simple and mindful life.

When the warm wind of S/S blows all over the coast, the children begin their happiest holiday life of the year. Those free loose clothes is deeply loved by kids during the island living. The skin-friendly cotton-linen textiles perfectly fit the natural life of sea, sunlight and beach.

In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.

Close-to-nature trend and suburb trip change the way of traveling and inspire the longing for cottagecore style. In this era of new normal, we hope to find a peaceful pure land, and the isolated island life provides a way for us to relax and heal ourselves. A balanced and natural life attitude contributes to a plain and casual trend, expresses our spirit of paradise and promotes the new aesthetics inspired by crafts, nature and classic elements. Optimistic aborigines are all in awe of local resources, and the self-sufficient internal recycle drives the explosive growth of paradise resort and brings simple new neutrals. Brands support handcraft communities to renew coastline designs. New normal dressing of paradise spirit creates a soft resort business style and a plain feminine casual style, nourishing natural and peaceful designs.

Sustainable development is the topic of the public, resulting in the change of people's lifestyles. People pursue a comfortable experience, and eco-friendly cotton and linen style returns back. A/W 21/22 will center on cotton and linen colors. Plain and healing colors reveal people's pursuit of wellness and comfort. With cotton and linen tones like Maple Sugar, Sweet Corn and Rhubarb as basic tones, Celadon Green, Rose Quartz and Light Gold contrast with each other, indicating cotton and linen style is no longer limited to conventional raw colors and pure natural cotton and linen trend. Sustainable synthetic materials with textures of cotton and linen are gradually accepted by consumers.

Trendy colors are closely related to the social background. In this post-coronavirus era, we need optimistic and healing colors. Unlike conventional back, white, grey and brown neutrals, new neutrals retain features of neutrals but mix with chromatic tones in lowered saturation and brightness. Pastel colors in low saturation under the theme of Inner World as well as natural creamy and camel tones are all organic and healthy, calm and healing.

Telecommuting will be normal and our lifestyle will continue changing, which leads to the change of dressing. Tranquil, simple and comfy designs will be the mainstream. Light blue, denim blue and neutrals emphasize the comfortable feel. Truck jackets and core jeans become key items. Responsibly designed fabrics and washes cater to sustainability. Innovative materials, durable and sustainable designs make products more valuable, which is a future need worth attention. Soft denim creates elegant silhouettes fit for both home and street, displaying the everyday dressing aesthetics.

Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

A/W 21/22 Theme Forecast

As free and natural lifestyle gains popularity, BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

We walk through the busy streets, pass the familiar coffee shop downstairs, visit the exhibition of Vincent van Duysen, wear basic clothes and live in a comfortable and warm house. In such a relaxed day, we enjoy the city life, feeling down-to-earth yet a little lonely. Seemingly absent, but we are determined to find ourselves - be social men, also sober urban bystanders.

S/S 2021 Theme Forecast

Advanced technologies and 5G will dominate S/S 2021. People will live in the real and virtual worlds. Meanwhile, nature is more favored to seek sustainable methods. The color on apparel emphasizes the emotions. The palette is much brighter. Cold tones from technology and nature make the dresses for S/S have a sunny and soft vibe.

Natural colors and brand tones are combined for different age groups. There are six key colors: pinkish silver gray, ginger chlorine, dusty peach kernel, field yellow, sunset purple and pepperweed seed. Key items include the trench coat, outerwear, skirt and pants.

For S/S 2020, potter's clay provides a natural and deep feel, enlivening the S/S palette.