Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Lagom -- The Color Trend Confirmation of Menswear
Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.
Urban Tribe -- S/S 2024 Color Trend Forecast
The people with similar lifestyles, hobbies and values always have common cultural and artistic preferences. The lifestyles and values of youths are changing along with the social revolution and urbanization. In the past decades, groups of young people have been entering into cities to create urban tribes. These people who have a creative mindset try new things and discover new lifestyles.
S/S 2024 All-Solution Color Trend Forecast of Men's Knitwear
In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
Lively City -- The Color Trend for Men's T-shirt & Sweatshirt
The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.
Emperador -- The Color Trend for Menswear
The nostalgic mood of Emperador may let us smell the long-lasting fragrance of coffee, and deliver a noble and elegant temperament. Leather, fur, warm knit and fuzzy wool are the main fabrics. Distressing techniques interpret the mood of Emperador.
Clash & Balance -- The Color Trend for Men's Outerwear
Outerwear is an important item in Fall/Winter. This report refines the colorways of the most representative brands and lists out 9 key colors to inspire your fashion design in Fall/Winter 23/24.
Animism -- The Color Trend Verification of Menswear
During the pursuit of light, the light with temperature affects emotions. The color language of halo explores the mental experiences as ‘awareness’ and ‘perception’ with an experimental mind. Artistic wanderers in cities subvert the common rules of art, fashion, and life through their senses of humor and playfulness. Dopamine palette establishes a positive mental tone. Uncertain economics and fragile humanity raise concerns about the future, thus people want to live in nature for spiritual calmness.
Retro Time -- The Color Trend Verification of Menswear
Open the album of memories, pick up the beautiful memory fragments of the past, awaken the old time with a new visual language, back to the present. Hedonism is a true portrayal of the inner world of urban youth. Retro Time carries the eternal topic of freedom and vitality, playing a summer rhapsody, or recalling the passion and romance of California beaches, or wandering between suburbs and cities to enjoy the life. Everywhere is a re-interpretation of classic memories.
Balance Variation -- The Color Trend Forecast of A/W 23/24 Menswear
Daily tactility leads us to discover every touchable and transient moments. The moments that are frozen in the visual images are introduced into daily lives through scientific touches to enjoy the convenient living at home. As a connecting space between indoor and outdoor, balcony is where we feel the natural green fields and peaceful minds. The artistic spirit in the lively atmosphere allows us to imagine and taste the essence of life during the lounge time.
Blend Boundary -- A/W 23/24 Theme Trend
Blend Boundary delivers the Natural Epiphany’s pursuit of digitalized nature. Consumers are trying to explore the Bionic Scenes through Cross Dimension View. The mega theme advocates that urban people should chase for an ageless, avant-garde carbon-fashion experience. Nature-sourced hues are blended with digital luster to satisfy consumers’ appetite for the symbiosis of nature and technology. The mindset of Blend Boundary provides a new mode of getting along with the natural laws: pursuing scientific creations as nurturing the nature at the same time.
Lagom -- The A/W 23/24 Theme Trend
Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.
Symbiosis -- A/W 23/24 Theme Forecast
According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.
Endless Boundary -- The A/W 23/24 Color Trend Forecast of Women's Leather & Fur
With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.
Deep Teal -- The Color Trend for Menswear
The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.
Bionic Fables -- The A/W 23/24 Color Trend Forecast of Womenswear
The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.
Natural Spectrum -- The Thematic Color Trend for Womenswear
The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.
Light and Shadow of Zen -- The Color Trend Forecast of A/W 23/24 Men's Knitwear
We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.
Ocean Wave -- The Color Trend for Menswear
The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.
Visions -- The Color Trend Confirmation of Menswear Theme
Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.
Flame Orange -- The Color Trend for Womenswear
Flame Orange is the core color for A/W 22/23. Inspired by the campaign of Bottega Veneta, auspicious orange was joined by a green hue to present a festive mood. The use on lustrous leather, mohair knit, and soft blend reflects delicate and luxurious textures. Knitwear, leather coat, and overcoat are the products to watch.
Mellow Yellow -- The Color Trend for Womenswear
The core color in A/W 22/23, Mellow Yellow is sourced from the natural world. Inspired by chalky minerals, cotton-linen, and soft chiffon, the hue of Mellow Yellow accents the textures and exudes an understated yet high-class quality. Suitable fabrics: leather, worsted, woolen Relevant for: knitwear, leather coat, overcoat
Urban Micro Function -- The Color Trend for Men's Knitwear
The lithe, relaxing, and free touch brought by Urban Micro Function satisfies the needs for broadening the horizon and enjoying the outdoor world. Inspired by the cities, the harmonious conflicts underline the relationships between colors, while light functional elements are added to provide what we are looking for in the distance. The mix-and-match of fabrics and ready-to-wear leads a brand new elegancy, and the accurate movements unveil the rationalism of urban architectures.
Animism -- The S/S 2023 Theme Trend
The colors in the theme Animism are sourced from the nature. The minimalist and gentle spectrum soothes the mentality. Vegetarians who pursue the zero-carbon lifestyle explore the beauty of nature in an experimental spirit and advocate the multi-domain circulatory system. They are chasing for F.I.R.E.(Financial Independence & Retire Early) and balanced Ayurveda. They are artistic wanderers, who consume in the art scenes with an identity of VIC. Culture, experience, and value are their favourite targets for investment. Pursuing tactility and durability, joyous sense of humor and sensitiveness break the conventions of art, fashion, and life.