Casual styles in S/S 2024 find a fine balance between practicality and brightness through gray shades. As an all-year-long item, pants offer variant colorways. S/S 2023 presented brights with higher saturation to meet the high summer. However, gray shades are infused into the palettes in 2024 to highlight the textures and versatility.

In A/W 24/25, down jackets present a lightweight visual effect through soft pastels. The colorways of down jacket are the most essential developing direction in this season. In A/W 23/24, designers opted for thick tones with high saturation and gave strong visual punches; however, the pastels in A/W 24/25 meet the sustainability and create all-matching pieces. This report will introduce you the following nine key colors to inspire your color development.

SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.

The key color in Spring/Summer 2024, Cockatoo is a cold hue between blue and green. It presents the perfect mixture of dynamics and statics. The high purity of color is pretty and cool. The matching with blue and green develops dresses and tops.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Sweatshirts in S/S 2024 use moderate saturation to present tension and comfort. Color is the most important factor that influences the appetite of consumers. In S/S 2023, sweatshirts prefer dazzling brights to meet the keynote of revival; designers select moderate colors to ensure the practicality and quality in S/S 2024.

The people with similar lifestyles, hobbies and values always have common cultural and artistic preferences. The lifestyles and values of youths are changing along with the social revolution and urbanization. In the past decades, groups of young people have been entering into cities to create urban tribes. These people who have a creative mindset try new things and discover new lifestyles.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

The bright and clean hue of Blue Radiance releases the vitality of Spring/Summer and cools the hot air. The dominating color on t-shirts, sweatshirts and shirts soothes the restless mind. The matching with some opposing colors is presented through gradient prints and dip dyeing.

Ocean Imagination is divided into three color stories: Joyful Coast uses natural pastels to create a healing vacation for kids to let them enjoy the sunny beach and summer drinks; Little Navigator continues the classic red, white and blue with waves, seagulls, sailboats and lighthouse; Deep Sea Journey is a fantastic dream of being a diver.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

Cabbage is a low-purity macaroon that fuses blue with the fresh green to cool the summer. The clean hue brings us the vitality and oxygen of plants.

Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.

Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.

The key color in Spring 2024, Apricot Cream is a warm orange with moderate saturation. The application on spring fabrics, especially the ones with luster and texture such as sheer, accessories and silk satin, develops dresses, pullovers and outerwear.

The colors in the palette of Natural Power are all sourced from the natural world. The desaturated pastels are inclusive for all ages. Eye-catching Green Sheen and Persimmon Orange reflect the vibrant energy of youth; Surf Spray and Cork set off the temperament of mature women.

Metaverse, the ultimate ideology of internet, bridges the spirits and continues human's dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel's curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.

Multifaceted Player is a Spring/Summer 2023 theme trend released by POP Fashion in November 2021. The palette of Multifaceted Player shows eye-catching color blocking and low-brightness colors with fluorescents. Saturated red is joined by pale coffee for a classic and dynamic useful color scheme; deep blue, pale coffee, and vital green complete the popular color matching; gray-infused purple is complemented by fluorescent green to reveal a rhythmic and novelty palette.