Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Extraterrestrial Horizon -- The Confirmation of Menswear Theme Colors
Extraterrestrial Horizon is one of A/W 2020 theme color trends released by POP in July 2017. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
CHIC-LO -- S/S 2021 Theme Trend
In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.
Warm Winter- The Color Trend for Women's Scarves
The classic and traditional beauty comforts hearts cherishing things. Currently, a classic and superior scarf is warm and healing. The scarf is also a decoration for winter looks. In A/W 20/21, dazzling bright colors refresh clothing and accessories. Lively color tones are the basic color palette, and versatile.
Hydrogen Energy- The Confirmation of Menswear Theme Colors
The 2020 Tokyo Olympic Games take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the" relaxed sport style".
New Look of Artificial Goods- The Thematic Color Trend for Women's Fur Clothing
Artificial goods are increasingly used in industry and life. The cutting-edge technologies like 5G, artificial intelligence, and VR are not only affecting people's way of thinking, but also changing the aesthetics. At the same time, the awash plastic waste raises people's concerns about the environment. In this background, fashionable colors are unnatural, synthetic, bold and shining with an artificial sheen. And they deliberately emphasize the reality to strengthen the realistic sense of life.
Cool and Sweet- The Color Trend for Women's Knitwear (Comprehensive)
The girlish color with strong individuality adds novelty to cool and sweet girls. Veiled rose highlights powder granular texture of light color tones. Deep saturated colors are girlish, natural and amiable. Artificial synthetic colors are used more practically in daily leisure series, and they are the combination of elegant lady style and dazzling colors. The color trend for S/S 2021 needs to be both cool and sweet to provide new direction for young lady style.
Mechanical Green-- Theme Color Trend for Womenswear
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Vigorous Colors -- The Color Trend for Women's Sports Themes
The digital culture causes the emerging of synthetic highly saturated tones which bring more options for sports and break into the market of Gen Z. The multi-functional quality is underlined, and the request for cross-season, cross-gender and cross-age features is made. FIBO CHINA was held on Aug. 22 and lasted three days, and the exhibition proves the development of Chinese fitness industry and drive the sales of sports garments and accessories. S/S 2021 keeps up with the trend combining technology and life. Digital designs and synthetic colors are used to show a renewed aesthetic and hybrid looks.
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.
Glamorous Orange -- Solid Color Trend for Women's Sweatshirts
Modern women hope to re-define fashion identities in a self way. Glamorous orange is fit for a dramatic statement. Street sweatshirts are coveted by fashionistas.
Butterscotch -- Solid Color Trend for Women's Knitwear
With the rapid rising of minimalism, solid colors have been the mainstream. Butterscotch feels confident and energetic. Delicate stitches and irregular contrast piecing combine fashion and practicality, youth and sports. Knitted fabrics are cosy. Knitwear can be worn alone or over other items.
Purple Heather -- Color Evolution of Women's Fur
The palette of A/W 20/21 shows the coexisting of reality and the digital field. Surfing the internet is much safer and more efficient. Technology is more friendly, which implies the change from delicate color to technical bright colors. Refreshing pastel colors are more saturated with color blue tones and a bit of magenta。
H＋ -- A/W 20/21 Theme Trend
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Extraterrestrial Horizon -- A/W 20/21 Theme Trend
We are not alone in the universe! Isaac Asimov scientifically explained the forming of the universe, origin of life and possibilities of extraterrestrial civilizations in his book Extraterrestrial Civilizations. It has been 50 years since humans landed on the moon. Humans never stop to explore the universe. Digital technology inspires the space design idea. In this new season, futurism is merged with outdoor technology to explore "Extraterrestrial Horizon".