The trend of sports events, national fitness, and sports consumption continues to return, promoting outdoor sports to become a popular way of life. More and more people are actively participating in outdoor adventures, fitness and other activities to meet diverse sports needs. As people enter the field of outdoor sports, they pay attention to the specialization of sports equipment and the enrichment of scenes, and realize the diverse social opportunities brought by sports scenes. The trend of emphasizing both professionalism and comfort has led to an increase in demand for outdoor living, and the upgrading of professional outdoor appliances and equipment has become a highlight of the outdoor industry. The transformation of emotional healing and social interaction has become an important exploration direction for the outdoor industry.

In the fast-paced city, sports is not only a way to keep fit, but also a form of spiritual healing. In the noise and chaos, how can we make ourselves shine in the gray city? Colorful sports become the answer to finding inner balance. Find your own rhythm, ignite yourself in the melody, listen to the rhythm of your heartbeat, feel the flow of air, witness the changing of seasons, and arrive at your true self. Initiate a wave of colorful sports, erase the grayness of the city, cast away fatigue, find balance in work and life, and light up life with vibrant colors.

Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.

AI design and artificial intelligence are developing rapidly, with a sporty, tech-inspired trend emerging. The collection is divided into four themes: Fantasy Community, Super Space Station, Space Guardians, and Quantum Age, each with endless imaginative possibilities. The color palette this season is predominantly blue-green, intensifying the futuristic vibe. Meanwhile, neutral hues such as silver, gray, and white are also widely used, imbuing the series with a sense of innovation and innovation. Low-saturation, powdery pink adds an AI element and a minimalist, comfortable atmosphere. Combinations of cool and warm tones or bright colors break up monotony and enhance the overall sporty feel.

With the continuous emergence of new technologies, the innovation in science and technology is driving the progress of human society. The arrival of the artificial intelligence era will bring about disruptive changes to both daily life and industry. Nevertheless, people still hold a positive and optimistic attitude towards the future, actively embracing technology and expecting it to bring more convenience and improve the quality of life. Furthermore, the fashion industry is gradually transitioning into the era of intelligence, emphasizing the design concept that integrates technological innovation. Against this backdrop, this season will also focus on functionality, high-performance sustainability, and creativity.

The “Outdoor Wildlife Fun” kidswear theme is divided into three stories based on the color scheme. 01: "Forest Adventure". Boys discover and experience the nature of the forest through exploration. The entire color palette is full of natural forest textures, containing growth and vitality. 02: "Nature Walk" is a theme for girls, walking in the embrace of nature, feeling its beauty and mystery. The color scheme is mainly gray-pink, accented with bright colors, combining sweetness with nature. 03: "Snowy Exploration" takes children to the vast world of snowy mountains, exploring the unknown and the mysteries and surprises in every corner. The color scheme is mainly blue, paired with earth tones, adding different expressiveness and emotions to the entire series.

Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.

From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.

Influenced by the positive markets and the aesthetics of social media, we can feel the rise of youthful brights. Mood-boasting saturated colors are extremely important to sun-protective clothes. These unlimited colorways bring energy and modern styles.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The womenswear line is divided into two stories: Explore the Wilderness and Camping & Fishing. Jogging and stream chasing in Spring/Summer offer freedom and joy that can not be experienced in cities. Surrounded by lakes, starry sky, delicate camps, professional gear and a barbecue, people enjoy the wonderful time in the outdoors.

Metaverse ecology has entered into the fields of healthcare. In the post-pandemic era, people place great importance on their own health and a good state of mind, which also makes medical care one of the most concerned tracks in the global capital and technology market. Meta wellness is a more realistic and urgent approach than entertainment. Health is the eternal theme of human beings and the premise of human development. The transformation of lifestyle is the foundation of physical and mental health, and the transformation of medical treatment is an important technical guarantee for maintaining health. Diverse well-being lifestyles and metaverse healthcare lead people to an era of Meta Wellness.

Young consumers have gradually become the main force in the market. With the increasing desire for going out, they turn their eyes to camping, fishing, riding and mountaineering. Outdoor industry is now stepping into an acceleration channel. The range of outdoor sport lovers is also expanded from professional players to families and youths. A healthy and sustainable outdoor lifestyle is now widely introduced.

Epidemic and climate limit our travel plans and restrain the longing for the wild nature. The eager for releasing mental pressure promotes the multi-dimensional revolution of micro vacation. Families go outdoors through road trips and camping. The experiential vacation takes advantage of the holiday and turns our eyes to the nomadic lifestyle. Outdoor fashion is developed to be more stylish and flexible to satisfy the requirements of multiple purposes and occasions.

Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Where will the future lead us to? Another Planet? Or, even a new space-time?

The restless situations of epidemic stimulate complicated emotions. Sunny tones and joyful brights inject positive moods and harmony into the winter. Taking urban outdoor as the background, Heart to the Wildness interprets teenagers’ diversified lifestyles and new living concepts. They are walking in the cities and shuttling between wild fields to break the boundaries.

In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.