New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

In this unstable period of economic depression, A/W 22/23, which is driven by the ecological responsibility and niche aesthetic, recalls the classic nostalgia and looks forward to the future. Joyful designs awaken people's passion of delicate party and study. Singing and dancing upgrade the romantic charm of women. Psychedelic Op is integrated with classic to present the new Dark Academia. Modern industry steadies the restless city. Traditional natural keynote maintains the interaction of ecology. Timeless black and white explore the senses of two sides. China Winter Olympic Games promote the popularity of snow sports. Positive futurism uses sensitive technology to simulate warmth and protection. Y2K aesthetics bring the most trendy acid metal style. This report refines all these ten A/W 22/23 keywords to complement and extend the theme trend. The updating keywords and reports allow people to catch the future trend with fast response.

After the new normality, the world is expecting that everything will revive in the future. Fashion, as a presentation of life, has been a carrier for people's perception and expression. Innovated spirit of the time promotes the emergence of avant-garde knights who break the previous public persona and turn from a maverick to an independent thinker. They are responsible youths and flexible players, exploring self-evolution continuously.

Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.

S/S 2022 Theme Forecast

Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.

With the popularity of vintage trend and the exploration of European classical aesthetics, retro Victorian, Baroque and Rococo aesthetics gets rid of the rigid and serious form, and appears in clothing in a playful and relaxing way. In S/S 2021, influenced by sweet femininity, women's denim will emphasize the explicit expression. Ruffle, court-style denim skirt and exquisite rhinestones all emphasize the feminine fashion language.

A/W 21/22 Theme Forecast

These eight key words are major points for A/W 21/22 Womenswear, covering trends of style, theme, fabric, pattern and detail. This report extracts key words of theme style for the new season. POP will continue to update more key words so that you can follow the trend quickly and prepare for fast-reaction.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

S/S 2021 Theme Forecast