Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

Girls’ t-shirts are sweet and comfy in S/S 2024. Pastels and saturated digital tones reflect the positive moods and vibrance of girls. T-shirt is a trans-seasonal item that plays an big role in the wardrobe. For S/S 2023, the colorways of t-shirt are bright and grayish, and accent a cozy mood. For S/S 2024, designers capture sensory joy from daily lives and refine mood-boosting colors.

The world pattern and human society are under a massive transformation. Baring the negative energy brought by the economy, we require the healing from the natural power and are eager to give away the mental fatigue. The softness of knitwear endows human body with maximized comfort. With the artistic atmosphere of palette, knitwear has been a carrier that delivers our inner emotion in S/S 2024. This report offers four color stories: Technical Luster, Fresh Vitality, Retro Sports and Cozy Home.

Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.

The cover of Vogue Taiwan presents 100% polluted water and daily trashes to arouse our love for this planet. Environmental pollution is a challenging, controversial but inevitable topic in the fashion industry. In the abandoned and polluted space, the future and the past coexist in the present moment. Depressive darks and fresh pastels, modern and ancient, abstract bionic textures and plant prints, all these conflicts form a brand-new decadent aesthetic and reflect the worries about the uncertain future world.

The pink colors in this season satisfy consumers’ sustainable appetite for classic pastels. The gray shade and clean texture express the self healing on sophisticated and comfortable urban overcoats. Pale pinks are evolved to be used on smarter styles.

Wave Ride takes us back to our childhood and rediscovers the monochromatic uniform. The fresh vitality of the blue pays more attention to the handicraft touch and represents a retro, artistic mood.

Purple always plays an important role in the fashion trend. Redefined by the metaverse concept, purple becomes a representative digital tone as well. The warmer Meadow Violet exudes a mysterious, noble and scientific mood. Ranging from luxury partywear, avant-garde personality to streetwear, Meadow Violet can develop all styles of down jackets, outerwear and knits.

Healing candy tones can soothe one’s inner blank and anxiety, and bring warmth and vitality. Girlish hues such as Pearl Blush(PANTONE 12-1207TPG), Egret(PANTONE 11-0103TPG), Cyclamen(PANTONE 16-3118TPG), Sky Blue(PANTONE 14-4318TPG) and Lavender(PANTONE 15-3817TPG) finish a candy-tone colorway. Saturated green and fluorescent red are also added to attract more young consumers.

The low saturation and tender temperament of Mauve Morn develop feminine products. The hue sits between pink and gray is rather soft and elegant. The application on clothing can better present the low key and visual tension of color.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.

Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.

The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Influenced by diversified cultural impacts and fusions, the young generation now has a clear recognition about themselves and their relationship with the world. We can see their independent ideas and evolved aesthetics. Restless minds are settled down by the updating living conditions. Spiritual sublimation enriches one’s thinking and promotes the awareness toward cultural heritage.

Switching Fantasy carries a design concept that meets the diversified transformations in different occasions. Cool-tone Purple Rose, mysterious Ashes of Roses and chic Luminary Green lead three palettes separately. Cultural transmission, era trend, and individualized designs and details are the medias to interpret the thematic spirit of Switching Fantasy.

In this turbulent and unbalanced current situation, people are longing for discovering a new setup in a positive attitude. The sense of excitement and fun promotes the rise of pleasant mood, which causes the popularity of natural exploration. However, the boundaries between digital virtual and real life are becoming more blurred, and consumers are paying more attention to the real data experience. The palette of The Cracked Space-time brings vibrance with uplifting tones. Banana Cream, Lavendula, Fern, Tangerine, and Dark Forest present natural vitality. The rich hue of Fuchsia Purple highlights personality, and Surf the Web links virtual and reality with blue tones to bring a more futuristic visual experience.

Driven by the contemporary avant-garde art, suspicious attitude and rational expressions integrate a unique aesthetic and art form into the design and rebuild the styles for young ladies. Experimental mixes redefine the lifestyles of T-shirts. The palette of Mixed Expression infuses a shade of gray into the bright atmosphere for harmony. Tonal coordinates and color contrasts both bring brand new visual feelings.

The palette of Universal Culture is sourced from vegetables and fruits, dopamine brights, and comfy, healing tones. Recovering from the epidemic, consumers are longing for the return of pretty bright colors. Dopamine tones and botanic neutrals are selected as the core. Desaturated calm and pure colors are infused into the palette to improve the acceptability and bring a positive color therapy.