Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Celandine -- The Thematic Color Trend for Womenswear
Brilliant, hopeful and energetic, Celandine symbolizes Golden Age in a dazzling tone. After the evolution in previous seasons, yellow moves into a soft and bright direction in S/S 2021, and calls for the return of the charm of sweet girls.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
Story of The Snowfield -- The Color Trend for Women's Puffa Jackets
Artists' sentiments about the snowfield are strongly reflected in A/W 21/22 women's puffa jackets. The Neuschwanstein Castle is covered by thick snow, which echoes the Nordic home decoration art. GIRLS & BOTANICAL, Colombian illustrator Stefania Tejada's collection of surrealist works, also brings inspiration for young women's puffa jackets. Story of The Snowfield tends to be calm and warm. Tone-on-tone color blocks make the palette richer and harmonious.
Worldly Romance -- The Special Trend for Women's Denim
With the popularity of vintage trend and the exploration of European classical aesthetics, retro Victorian, Baroque and Rococo aesthetics gets rid of the rigid and serious form, and appears in clothing in a playful and relaxing way. In S/S 2021, influenced by sweet femininity, women's denim will emphasize the explicit expression. Ruffle, court-style denim skirt and exquisite rhinestones all emphasize the feminine fashion language.
Private Library -- The Color Trend for Women's Overcoats
Currently vintage is everywhere, fashionistas also add many antique clothing and accessories to their wardrobes. Thus many private libraries gain much attention. Leighton House Museum, a private noble old house in central London, houses Victorian antiques and Raphael paintings. The Islamic style hall and retro elements depict a striking picture and inspire designers.
Eight Key Words for A/W 21/22 Womenswear
These eight key words are major points for A/W 21/22 Womenswear, covering trends of style, theme, fabric, pattern and detail. This report extracts key words of theme style for the new season. POP will continue to update more key words so that you can follow the trend quickly and prepare for fast-reaction.
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
Spring Blossoms - Theme Color Trend for Womenswear
At the beginning of 2020, we are seemingly surrounded by bad things, like the outbreak and the earthquake. Anxiety, panic and sadness are overwhelming. We want hope, want to be healed, and want to embrace the fresh air. What we are going through endows pastel colors with more responsibilities. Soft pink tones, sunshine yellow tones and green tones are powerful, endowing pastel colors with a new definition. When spring is in the air and blossoms are everywhere, everything will be alright.
The Bright Weekend -- The Thematic Color Trend for S/S 2021
For modern young people, the exquisite afternoon tea, relaxing parties or short trips are their favorite ways to relax and socialize at the weekend. In order to create a vibrant atmosphere, bright colors and contrasting colors become the main tones of this season. As purple keeps on prevailing, it is still the key color for S/S, but will be brighter and more pleasing. Purple, fresh romantic golden lime, pure jacaranda and shell pink become featured colors.
Neoclassicism -- The Thematic Color Trend for Women's Leather and Fur
Neoclassicism emerged in the 18th-century France and became a dominant aesthetic in imperial art during the Napoleonic era. Neoclassicism revives classics, elegant and sentimental. It beautifies reality into a classical ideal through arts. Nowadays, as retro style, health and environmental concepts prevail, people take healthy and natural culture as the model and pursue classical and harmonious forms. So designers use time-tested elements. The most significant change in clothing is the return of simplicity and classical fashion, emphasizing realistic values through elegant and rational design.
Belle Époque -- S/S 2021 Theme Trend
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
New Look of Artificial Goods- The Thematic Color Trend for Women's Fur Clothing
Artificial goods are increasingly used in industry and life. The cutting-edge technologies like 5G, artificial intelligence, and VR are not only affecting people's way of thinking, but also changing the aesthetics. At the same time, the awash plastic waste raises people's concerns about the environment. In this background, fashionable colors are unnatural, synthetic, bold and shining with an artificial sheen. And they deliberately emphasize the reality to strengthen the realistic sense of life.
Cool and Sweet- The Color Trend for Women's Knitwear (Comprehensive)
The girlish color with strong individuality adds novelty to cool and sweet girls. Veiled rose highlights powder granular texture of light color tones. Deep saturated colors are girlish, natural and amiable. Artificial synthetic colors are used more practically in daily leisure series, and they are the combination of elegant lady style and dazzling colors. The color trend for S/S 2021 needs to be both cool and sweet to provide new direction for young lady style.
Ceramic Blue -- Theme Color Trend for Womenswear
The color is extracted from artworks of French pioneer artist, Martial Raysse. The retro and modern color reshapes the classic art and brings more beauty of art to people. It means that people have been exploring how to reinterpret the classic art to make it more suitable for the future. The retro style sets solid foundation for innovative design with its deep roots in fashion field. The peaceful blue added by green creates the atmosphere of classic art. The ceramic blue appeared in the historical artifacts. The inborn elegance presents the elements of abstract art and creates much fun as an important medium.
Juniors' Imagination -- The Color Trend for Juniors' Trench Coats
Juniors are sunny and energetic. They have a variety of attractive characters. This report introduces the South Korean style, inspired by the retro buildings. Vintage blues, sweet girly pinks, grey pinks and sandy tones give energetic, romantic, independent and elegant qualities. The redefined trench coats show architectural and vintage tones, and the silhouettes are crisp.
Sunny and Soft Colors -- The Color Trend for The Dress
Advanced technologies and 5G will dominate S/S 2021. People will live in the real and virtual worlds. Meanwhile, nature is more favored to seek sustainable methods. The color on apparel emphasizes the emotions. The palette is much brighter. Cold tones from technology and nature make the dresses for S/S have a sunny and soft vibe.
Warm Neutrals -- Theme Colors for Lingerie
Technology development inspires our imagination to distant time and space. With more time spent online, people grab every opportunity to go into nature. Minimalism and neutrals start to gain traction. Soft textured synthetic pastels create a relaxed effect mixing internet and reality. Nature lovers, architects and philosophers provide inspiration. Technical pastels and warm browns are key for light daily lingerie and loungewear.
Spectrum Purple -- A/W 20/21 Color Evolvement Trend for Womenswear
Bold and directional spectrum purple is developed based on tulip purple with a little bit of blue. With the emerging of social awareness and young consumers, spectrum purple will be dominant and indispensable.