One of the 2024 Spring/Summer color trend themes, "Revival," was released by POP in December 2022. "Man is the measure of all things." In the increasingly closed-off time, people are thinking more about the meaning of their existence and perceiving the changes in the world around them. The revival of digital culture displays unlimited possibilities for the future and subsequently influences the real world. Like a great awakening, the revival of the digital world inwardly and the exploration of living space outwardly will constitute the fusion of the future world. The collection releases from major brands in this season have confirmed this thematic trend.

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The external shocks have made contemporary young people begin to deeply reflect on the relationship between humans and nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escape to a deeper level of reflection, exploring inner ideals and cultural tension. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of their homeland, driving the urban population in the concrete jungle to move towards a more vast world, breaking free from their current identities and merging into the countryside, emerging wild and free.

Kelp conveys a leisurely and gentle sentiment of autumn and winter with its highly inclusive texture and color. As a trend color this season, it can be used to create a young and sophisticated business look, or incorporated into outdoor exploration designs, or provide a high-end street fashion feel. It can be used for key items such as outerwear, tops, and pants. The color combination mostly uses the same color system, weak contrasting colors, and neutral colors, and combines with high-end materials to present its unique texture.

With the continuous development of virtual technology, the fashion industry is constantly innovating. Virtual technology has brought more imaginative space for fashion designers. Every fashion brand is actively exploring "digital fashion" that is more intelligent and personalized, including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has provided fashion with more possibilities and areas, and has also generated greater interest and curiosity among consumers, bringing more possibilities for the development of the fashion industry.

Stoneverse re-examines the fundamental elements through exploring the multi-level essence of the medium. "Stone" is a concept or form, rather than the stone itself. Facing the ecological crisis and global warming, people rethink their views on nature. Whether it is plants, animals, minerals, glaciers, or mountains, all other living beings inhabiting the earth have the right to exist and deserve respect. People have a responsibility to respect the life cycle of all products in the universe and to rationalize the use of resources. This attitude has influenced the way clothes and shoes are made. Today, clothing not only serves its common function but also embodies the pursuit of sustainable development and natural conservation. Consumers with binary thinking regard quality as a wise consumption behavior and turn to a culture of recycling and recyclability by extending the product life cycle, alongside iconic earth-tone colors to promote a series of strategies for high-quality products. Through the integration of natural resources and conservation in the current cosmos trend, a perfect balance between nature and low technology is achieved.

The theme of Ecological Corridor explores the appearance of nature's origins, with the primitive textures of plants becoming the form of clothing material design. Under the tree's breath, the literary study room restores the connection between humans and the natural origin. AI drawing technology combines biomimetic design with outdoor technology to realize the design model of future ecology. With an experimental attitude, it investigates the many possibilities of the connection between humans, nature, and design.

The unprecedented development of technology, aviation, and artificial intelligence is changing human’s traditional way of life and the world pattern. A new unknown era is coming. AI’s painting techniques are becoming popular, accelerating the progress of the metaverse, and a new utopian vision is vividly emerging. The technological revolution brings about human exploration of Martian civilization. Turbulence in the world pattern, and uncertain emotions about the future, as well as more anti-war sentiment and issues of resource allocation engulf this era all around the world.

Natural Atmosphere is a color trend released by POP Fashion in June, 2022. Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

Metaverse ecology has entered into the fields of healthcare. In the post-pandemic era, people place great importance on their own health and a good state of mind, which also makes medical care one of the most concerned tracks in the global capital and technology market. Meta wellness is a more realistic and urgent approach than entertainment. Health is the eternal theme of human beings and the premise of human development. The transformation of lifestyle is the foundation of physical and mental health, and the transformation of medical treatment is an important technical guarantee for maintaining health. Diverse well-being lifestyles and metaverse healthcare lead people to an era of Meta Wellness.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Where will the future lead us to? Another Planet? Or, even a new space-time?

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Metaverse, the ultimate ideology of internet, bridges the spirits and continues human’s dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel’s curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.

Animism draws color inspiration from all the living beings in the natural world. Everything is growing wildly for revival. From the very beginning of a day, the color shift in the sky chants the most beautiful rhyme; the charming landscapes in the spring reflect the purest hues; inspired by our daily lives, things are fused as one to provide great liveliness.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fashion design to bring refreshing visual effects.

Neutral, grayish Orchid Hush(PANTONE 13-3805 TPG) fuses diverse textures of nature and technology. The color of oxidated orchid is available for most natural fabrics and common fabrics. Besides, the futuristic property and glossy texture of Orchid Hush can bring different presentations.