Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

Metaverse ecology has entered into the fields of healthcare. In the post-pandemic era, people place great importance on their own health and a good state of mind, which also makes medical care one of the most concerned tracks in the global capital and technology market. Meta wellness is a more realistic and urgent approach than entertainment. Health is the eternal theme of human beings and the premise of human development. The transformation of lifestyle is the foundation of physical and mental health, and the transformation of medical treatment is an important technical guarantee for maintaining health. Diverse well-being lifestyles and metaverse healthcare lead people to an era of Meta Wellness.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Where will the future lead us to? Another Planet? Or, even a new space-time?

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Metaverse, the ultimate ideology of internet, bridges the spirits and continues human’s dimensional utopia from a diverse perspective. People desire for a sympathy mind from the others, but they can not run away from Tower of Babel’s curse in the end. The contradictory builds an uncrossable wall between people, yet Metaverse provides us with a possibility to think on the opposite side and understand this uncontinuity from another visual dimension, which breaks the boundary between virtual fashion and the real one.

Animism draws color inspiration from all the living beings in the natural world. Everything is growing wildly for revival. From the very beginning of a day, the color shift in the sky chants the most beautiful rhyme; the charming landscapes in the spring reflect the purest hues; inspired by our daily lives, things are fused as one to provide great liveliness.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fashion design to bring refreshing visual effects.

Neutral, grayish Orchid Hush(PANTONE 13-3805 TPG) fuses diverse textures of nature and technology. The color of oxidated orchid is available for most natural fabrics and common fabrics. Besides, the futuristic property and glossy texture of Orchid Hush can bring different presentations.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. We divide this theme into four colorways: Girls' Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls' Universe is inspired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photograph collection 'Oriental Beauty' by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.

Those freed ones, who are pursuing personal expression, present the fashion trend of Me Generation through their rebellious attitude. Influenced by the disembedding mind, they are trying to recognize more circles and desiring for a more diversified sense of belonging. Including multiple cultures, emotional fission and restructuring endow fashion with new meaning and release the real mind. Steady and high-class neutrals are fused with acid colors to present a wide hue range with energy. The brought visual impact is also harmonious. Positive self-expression and immersive atmosphere allow people to focus on themselves.

The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.

Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.

With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.

Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.

When first created, robots were just used to emphasize the application of technology. But with the time lapse and the development of science and technology, people need emotional care more. Therefore, the emotional awareness will be the development direction of future intelligent technology. As the micro film Mission by Lexus elaborates, Love is the destination of technology. After all, human physical sensors are limited, and people create the technology to better communicate with the world. Starting from "love", this report discusses the temperature, the meaning and the content of technology in a shapeless and unquantitative way.

A/W 21/22 Theme Forecast

We escape from the pressure of city, embark on a journey to the distance, and find a blend of youth and nature. We roam freely under the sky and enjoy the warm sunshine. The soft halo carries a languid feel, shining out everywhere. Let's breathe and experience the beauty of sunshine. Dandelion is like the color of sunshine, gentle and beautiful.

Embrace nature, enjoy relaxed weekends and feel the nature. The outdoor world becomes a desirable spiritual place. Lush and serene forests extend green to the sky. Primitive plants show the vastness of nature. Dragonfly brings us reverie when walking in the woods. Inspired by the culture of Yama, this theme shows Dragonfly can well combine outdoors with fashion through various designs, and interprets a casual outdoor style with a brand-new life attitude.