Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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National Beauty -- The Color Trend for Womenswear
With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.
National Elegance -- The Color Trend for Chinese-style Womenswear
With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.
Oriental Elegance -- The Color Trend for Chinoiserie Womenswear
The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.
Symbiosis -- A/W 23/24 Theme Forecast
According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.
Hermit -- A/W 23/24 Color Trend Forecast of Womenswear
New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.
Oriental Rhythm -- The Color Trend Forecast for Menswear
Oriental Rhythm focuses on the design force of the new generation in China. Elegant tones with a new Chinese mindset are presented by unexpected techniques. Reproducing the diverse things in life and the imaginations of dreamers through musics, people desire for self-expression and interpreting the feeling to all the things. The diversified subcultures in China not only represent the fusion of cultures, but also strong creativity.
Fanatic Techwear --The Color Trend for A/W 22/23 Womenswear Theme
The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.