Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Nature -- The Thematic Color Trend for S/S 2022 Sportswear
This season sportswear palette consists of two themes. The first one is enhanced natural colors which root in nature and deliver a joyful lively style via high saturation. The second is everyday pleasing colors which create a soothing and relaxing vibe. Designers can use these two themes to echo the S/S 2020 trend. In a post-pandemic world consumers will seek comfort from familiar styles. Earth tones offer reassuring tactility and can also be dyed by vegetable dyestuff. As consumers long for an optimistic attitude, vigorous acid summer hues can create energetic summer looks. As people's life shifts toward online, digital workout classes emerge. It is of vital importance to make colors stand out on screen via dynamic brights echoing digital theme. Classic sporty tones will appeal to emerging fitness-driven consumers. Familiar reds, blues and greys will attract new fitness lovers and consumers who hope to blend sportif style with streetwear.
Symbolic Youth -- Theme Color Trend for Men's and Women's Sportswear
As "restraint" is increasingly prevailing, simple design will grow in A/W 21/22. Home exercising, the horror style, Bauhaus minimalism, outdoor modular design and dystopia will run through the A/W 21/22 sport market. A single color and small-scale color decorations are used, breaking the restrictions of season and fashion trends. Inspired by Stone Island and the collaboration collection of ROKSANDA x lululemon, warm or cold tones are complementary to neutral colors, presenting a bolder autumn palette. In the new season, color is closely tied to the fabric quality. More accurate quantification of color through fabric to clothing is our appeal for sustainability in the sportswear market. Colors fit for the whole year are explored.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.