With the rapid development of digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), fifth-generation mobile communication technology (5G), and the metaverse, the digitalized way of life has become mainstream. The fusion of these technologies has brought about huge changes and innovations, and people have opened the door to an exciting and limitless new world. In this world, one can experience various vivid and realistic visuals, as well as immersive atmospheres, through virtual reality technology. Reality and fantasy gradually merge, providing people with opportunities for celebration. However, this also brings along a series of challenges.

AI design and artificial intelligence are developing rapidly, with a sporty, tech-inspired trend emerging. The collection is divided into four themes: Fantasy Community, Super Space Station, Space Guardians, and Quantum Age, each with endless imaginative possibilities. The color palette this season is predominantly blue-green, intensifying the futuristic vibe. Meanwhile, neutral hues such as silver, gray, and white are also widely used, imbuing the series with a sense of innovation and innovation. Low-saturation, powdery pink adds an AI element and a minimalist, comfortable atmosphere. Combinations of cool and warm tones or bright colors break up monotony and enhance the overall sporty feel.

As the pace of urban life accelerates, “comfort” and “personalization” have become the pursuit of many consumers. By integrating into the contemporary sports trend, people can enjoy the freedom of street dance in yoga fitness, release themselves outdoors, and pursue exquisite daily commuting, while also seeking a healthy lifestyle. The themes are divided into three color stories: Natural Energy, Rhythmic Trend, and Slow Urban Life. Through natural, healthy, and diverse forms of exercise, people can better balance their mind and body, and achieve a state of harmony between the two.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

Yoga and fitness has been an important lifestyle in 2024. These ‘light sports’ such as outdoor events, urban sports and indoor yoga. The exercising in different everyday occasions adjust the mental condition and keep the body active. Yogawear is not only a category for sports, but a media to show women’s hobbies and healthy lifestyles. Yoga pants and active bras are paired with a piece of casual jackets to present the daily outfits of urban sporty women.

Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.

In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.

The theme Multifaceted Player conveys that these unconventional cross-border people desire for a carefree and unlimited lifestyle in this diversified background. They are always switching between different characters and scenes and enjoying the fun of being a multifaceted player. The fashion world is also trying to be break the restraint of design to meet consumers’ need of multidimensional symbiosis.

The repeated epidemic condition stops our steps toward a long journey, which leads suburban travel to become a new trend. Urban people are desiring for walking out of the concrete high-rises and travelling to the forest and meadow nearby. Light outdoor micro-vacation has been the mainstream. Cross-country running, outdoor yoga, camping and outward bound form a new lifestyle of travel and fitness. Indoor sport skills, which were learned during the lockdown, can be further released and expanded in the vast field.

Different from the high saturation of fresh pink, A/W 22/23 Lantana is a little bit grayish. The combination of the girly pink and the gentleness of low-saturation warm color makes the clothing understated yet textured. Slightly translucent fabric can be selected to present its hazy aesthetic, which is the most suitable for yoga and indoor body-building.

Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".

Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.