The key color in Fall/Winter 23/24, Pickled Beet is an inclusive and warm hue that is sourced from natural plants. The application on worsted woolens and knits develops Fall/Winter outwear, sweaters and trousers, and injects warmth into the winter day.

Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.

When people feel tired of the urban life, a lifestyle of Urban Outdoor has gradually emerged. These urban people with such concept are not limited by word “urban”. The outdoor attitude is integrated into daily life to break the restraint and show the love for life. The balance and coexistence between city and nature create a distinctive style of urban outdoor.

S/S 2022 Theme Forecast

A/W 21/22 Theme Forecast

Landscape Protection is one of theme color trends for A/W 20/21 released by POP in July, 2019. In order to resist the excessive consumption of resources, it is imperative for people to protect nature, earth and all living creatures. Global Assessment Report on State of Nature released by UN indicates that 1 million species are facing extinction. In A/W 20/21, designers will go for new concepts to create a new home where man and nature integrate. The outbreak at the beginning of 2020 also reminds us of the importance of harmony between man and nature, and confirms this trend.

As free and natural lifestyle gains popularity, BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.

The S/S 2019 Color Trend – Global Traveler was unveiled in February 2018. As balancing life and work is still a hot topic, free, causal and considered design become key to create leisure yet upscale menswear.

The term "Industrial Revolution" has a long history. The year of 2020 was a distant future, but it gets closer and closer. From expectation, exploration to realization, we change our cognition which is also influenced by industrial and technical products. In the past, our emotions are changeable and illogical. But as we are more certain about the future, our moods will be industrialized, collected, recorded, and even diagnosed and cured. Therefore, we begin to explore the emerging emotional intelligence.