Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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National Beauty -- The Color Trend for Womenswear
With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.
New Chinese Style -- The Design Development of Menswear
The new Chinese style national style injects modern life inspiration into traditional styles, reinterpreting and reinterpreting traditional Chinese culture. It combines elements of Chinese style with current trendy items, maintaining the classical atmosphere of Chinese style while also being more practical and full of connotation than traditional single Chinese style products. In short, the new Chinese style is more suitable for daily wear and has a more fashionable sense compared to the traditional Chinese style. It blends personal unique flavors and forms a unique personal style, showcasing the elegance of Eastern beauty to the fullest, and perfectly showcasing the aesthetics of Chinese culture.
Like A Dream -- The Color Trend for Chinoiserie Womenswear
The "Like A Dream" originates from a poem written by the Song Dynasty female poet Li Qingzhao. This poem delicately expresses the author's affection for and appreciation of flowers and her love for nature and spring, using the description of inquiring about flowers upon waking up from a drunken sleep. Tracing back to the ancient charm, the essence of the new Chinese aesthetics lies in the fusion of tradition and modernity, creating a subtle and dreamlike beauty that seems to be there yet not there, reserved and dignified, as if strolling in an ancient elegant courtyard, enjoying the flowers and scenery. The theme expressed in "Like A Dream" is the pursuit of a modern Chinese and sophisticated lifestyle, emphasizing the inheritance and innovation of traditional culture, and carrying the integration of fashion and cultural values.
National Elegance -- The Color Trend for Chinese-style Womenswear
With the confidence in national power and the revitalization of the nation, we eagerly embrace the pursuit of traditional culture and Chinese-style art. The promotion of Chinese-style culture is continuously deepening, and Chinese-style brands are rapidly emerging. The ZHUCHONGYUN 2023 AW "苗（Miao)" Haute Couture Collection inherits the culture of the Miao ethnic group. Chinoiserie is highly sought after by foreign countries, and topics such as the popular historical drama have brought Chinese traditional culture into the spotlight. From the perspective of clothing, it reinterprets the collision between classic modern and traditional elements, and reopens Chinese traditional customs and culture from a modern perspective.
Ode to Elegance -- The Color Trend for Chinese-style Womenswear
The theme 'Ode to Elegance' has profound implications and encompasses the fusion of multiple elements. The essence is the Chinese aesthetic of being "implicit and reserved", which is not the overt, straightforward, and passionate beauty, but rather the subtle, reserved, and dignified beauty. It is the ultimate goodness and truth with a profound and lasting charm. The theme of Ode to Elegance expresses the pursuit of a modern Chinese refined and elegant lifestyle, emphasizing the pursuit of taste and accomplishment, while carrying the fusion of fashion and cultural values.
Chinese Poetic Rhyme -- The Color Trend for Womenswear
As the younger generation of Chinese consumers deepen their understanding of Chinese style, the promotion of Chinese cultural elements continues to expand. Fashion COSMO has special initiatives promoting traditional dramas. Chinese Hanfu Day is concurrently held in various locations, with activities such as watching Hanfu shows, browsing Chinese-style markets, attending cultural lectures, and experiencing national beauty makeup.
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
Oriental Elegance -- The Color Trend for Chinoiserie Womenswear
The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.
Sustainable Romance -- The Color Trend Forecast for S/S 2024 Womenswear
The cover of Vogue Taiwan presents 100% polluted water and daily trashes to arouse our love for this planet. Environmental pollution is a challenging, controversial but inevitable topic in the fashion industry. In the abandoned and polluted space, the future and the past coexist in the present moment. Depressive darks and fresh pastels, modern and ancient, abstract bionic textures and plant prints, all these conflicts form a brand-new decadent aesthetic and reflect the worries about the uncertain future world.
Blend Boundary -- A/W 23/24 Theme Trend
Blend Boundary delivers the Natural Epiphany’s pursuit of digitalized nature. Consumers are trying to explore the Bionic Scenes through Cross Dimension View. The mega theme advocates that urban people should chase for an ageless, avant-garde carbon-fashion experience. Nature-sourced hues are blended with digital luster to satisfy consumers’ appetite for the symbiosis of nature and technology. The mindset of Blend Boundary provides a new mode of getting along with the natural laws: pursuing scientific creations as nurturing the nature at the same time.
Hermit -- A/W 23/24 Color Trend Forecast of Womenswear
New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.