Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Natural Optimism -- A/W 24/25 Kidswear Theme Trend
In the fast-paced life, people pay more attention to the cultivation of their inner world and seek self-healing through the pursuit of natural energy. The longing for nature drives the liberation of one's nature. Natural optimists often find a relaxed and unique way of "light vacation" in the city, achieving self-healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to the source and a reflection and resistance against pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and beautiful environments, one can find solace and support for the soul, and experience inner tranquility and enlightenment.
Ocean Imagination -- The Thematic Color Trend for Infantswear
Ocean Imagination is divided into three color stories: Joyful Coast uses natural pastels to create a healing vacation for kids to let them enjoy the sunny beach and summer drinks; Little Navigator continues the classic red, white and blue with waves, seagulls, sailboats and lighthouse; Deep Sea Journey is a fantastic dream of being a diver.
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
Natural Atmosphere -- The A/W 23/24 Trend for Kidswear
Epidemic and climate limit our travel plans and restrain the longing for the wild nature. The eager for releasing mental pressure promotes the multi-dimensional revolution of micro vacation. Families go outdoors through road trips and camping. The experiential vacation takes advantage of the holiday and turns our eyes to the nomadic lifestyle. Outdoor fashion is developed to be more stylish and flexible to satisfy the requirements of multiple purposes and occasions.