The S/S 2019 Color Trend – Emotion & Love launched in January 2018 emphasizes that people will connect with those are able to touch them psychologically and physically, and it’s important to read and distinguish emotion. Therefore, emotional design is celebrated. Soft and healing colors are key, featuring Almost Apricot and Mellow Green to bring hope and care.

The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.

The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.

Generation Y refers to Millennials.The fashion direction is propelled by the current mindset for individuality, the new generation desires for self-expression in the uproarious times.

In a busy and fast-paced world, people all want to leave for a trip without hesitation to seek inner peace. Taking a camera, relax yourself and enjoy the journey with longing and curiosity. Go to the strange place to experience the different customs and cultures, and never stop the pace to explore, discover, summarize, seek knowledge, and find your own serenity.

With people's yearning for healthy lifestyle are increasingly strong, outdoor sport emerges as a new theme of the times. Sharp colors bring strong visual and sensory impact, the delicate details reflect designers' high pursuit of quality. Bright colors become our body armor and give us power.

Outdoor sports have already integrated into city life and became a highlight for daily fashion. Tailored sports, business outdoor, these words compose a seemly opposite yet seamless match. People come to pursuing the delicate sports experience, with patterns and colors feature strong and intense. The high tech detail is to complement rather than subvert. These elevated and emotional looks inspire us to escape from the modern society and urge to connect with it closely at the same time.

In recent years, the discussion of human emotions has become a social focus, and psychological diseases such as depression and autism are gaining more and more attention. People choose to face up to their emotions, releasing rather than hiding negative emotions, and then transform them with self regulation for mental health. We have entered a new era of concerning about emotions and caring for ourselves.

In this ever-changing era, we are attracted by social networks and high-tech products, and ignore the people around us. With these new things emerging, the self-expression of emotion becomes increasingly difficult for children. But there is one thing that is beyond all doubt in 2019, we want to connect with the things that touch us. We begin to face up to our own emotions, choosing to release the negative mood rather than hiding them. We turn to a self-regulation and self-cure approach. We are paying more attention to our own emotions and entering a new era of self-care.

Generation Y, also known as the Millennials, is tired of following the same style. Fashion-forward Generation Y is eager to define themselves with offbeat and eye-catching clothing. Innovative and rebellious concepts make apparel an extreme desire rather than necessity. Bold bright colors and playful crafts highlight their courageous and challengeable characters.

Generation Y includes all people born from 1984 to 2000, and the Millennials will become the main customer group by 2019. They feel unsafe and prefer frequent consumption. Fashion-forward Generation Y are tired of following the same style, and they are eager to define themselves with offbeat clothing. Apparel becomes an extreme desire rather than necessity. New styling and bold colors show individuality, which means novelty recreations and rebellious mix-and-match are important to Generation Y.

Balancing life and work continues to come into the limelight, this subject enters a new phase as information and technology develop quickly, with perfect examples of bloggers around the world. They are attending the event at the moment, and shortly after this, they fly to another city for shopping. Work is always on the road for them. The dressing is more casual and elevated, dominated by the understated pastel shades.

2019 S/S Color for Womenswear -- Power of Walking

2019 S/S Womenswear Color Trend -- Global Traveler

As healthy life becomes important in this new era, people are gradually tired of phones and video games, and children want to connect with the outdoor and natural world. Sports gain traction. People hope to shine out in colorful and lively cities, or escape to the distant place for inner peace.

People hope to connect with those able to touch us emotionally and physically, including sex, emotion and diet. To read and distinguish people's emotion is so helpful, especially when depression and autism is engulfing human being's instincts and gaining more attentions nowadays. Garment as a second skin, can directly express ourselves, and that's why emotional design is celebrated. We call for exposure of negative emotions, self treatment and self regulation.

In a time of constant change, the human emotion becomes a social focus at the moment. Designers explore ways from a variety of areas to ease emotional fluctuations. We recommended a series of knitted fabrics which can release natural fragrance and calm the wearer down according to the change of human body temperature.

In this bustling world, people want to go on a trip at any time with no restriction, walking on the vast land with a camera and a heart for vagrancy. People look forward to traveling globally, full of doubt and expectation. It is not only a recreation, it's about experiencing different styles and cultures in unfamiliar places to satisfy curiosities. Keep exploring and discovering for a peaceful and pleasant inner state.

In this ever-changing era, both adults and kids are attracted by social networks and high-tech products, and ignore the people around them. With these new things emerging, the self-expression of emotion becomes increasingly difficult for children. But there is one thing that is beyond all doubt in 2019, people want to connect with the things that touch them, including emotion, environment and diet.

Intense tones reflect unique charm, and color combinations create a strong visual impact. Inspired by traditional arts, designers combine distinctive shades with fashion for unconventional effects.

The generation Y, known as the Millennials, the trend of individuality is driven by the new generation's desire to be unique and to make a splash in the uproarious times. Safety and high spending are the hallmarks of the Millennials. The new way of interpreting fashionable clothing appeals to the modern fashion customers who want to express themselves by the individual outfits, and they think wearing those clothes will make them stand out from the crowd. The eye-catching profile and striking colors can not only reveal people's pursuit of new ideas, but also deliver a rebellious spirit. The bold design ,fun and self-expression become the focus of generation Y.