Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".

MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

Ocean is the birthplace of life, but now we dump plastic in it. To protect ocean is to save life. According to UN's latest statistics, the annual output of plastic reaches to cover 300 million tons, and half of it is disposables. If we don't take action now, there will be more plastic than fish in 2050. We call for a plastic-free coast and a clean ocean. Ocean becomes the important trend for S/ S 2020 menswear weeks. Bodega blue and sandy brown are key colors.

Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.

For S/S 2020, industrial influences are added into trench coats. Minimalism and neat details are key. Deconstructed skirts and contrasting panelled shirts emphasize Mood Industry.

Planktons is chambray blue, charming and mysterious.

Super pink gains traction on online platforms like Instagram, and it shows an avant-garde and neon feel.

Vibrant sunny yellow brings more possibilities in this season. The warm and bright tone of sunny yellow show a light sporty rhythm.

Firelfy-like green implies the emerging age of KOL.

The Aegean beach is covered with a pink layer of coral substances. The clean blue ocean is dreamy.

Compared with sharp green, tender shoots is more impressive and suitable for summer.

Childhood is pure and vivid, and changeable emotions of kids inspire dramatic silhouettes, asymmetric geometries and bright tones, contributing to unconventional kidswear.

New laser materials team with neon patterns, contributing to cool glaring kidswear.

Hydrogen Energy -- 2020 S/S Theme Trend for Kidswear

Plastic-free Coast -- 2020 S/S Theme Trend of Kidswear

Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.

The term "Industrial Revolution" has a long history. The year of 2020 was a distant future, but it gets closer and closer. From expectation, exploration to realization, we change our cognition which is also influenced by industrial and technical products. In the past, our emotions are changeable and illogical. But as we are more certain about the future, our moods will be industrialized, collected, recorded, and even diagnosed and cured. Therefore, we begin to explore the emerging emotional intelligence.

The 2020 Tokyo Olympic Games take sports in the spotlight again. At the same time, more brands attach importance to environmental protection. A new sport lifestyle gains popularity. Activewear is indispensable in the fashion world, using vibrant colors, comfy silhouettes and urban design to interpret a relaxed sport style, preferred by people who are eager to release pressure and desire for a natural state of living.

Internet celebrity economy is a hot topic. Cyber celebrity refers to a person who becomes popular because of an incident or his/her behaviors. In the ever-changing fashion world, virtual influencers rise on the Internet, resulting in a new way of communication. People make virtual KOL to break traditional rules and explore beauty. 3D and CGI technologies bring us virtual celebrities, and we have reasons to believe it is just a beginning.