Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Deep Mahogany -- The Evolution of Menswear Color
In A/W 19/20, decadent chocolate becomes the perfect substitution of black and dark blue, telling the story of the mysterious dark forest. With the rise of foreign religious culture, when the Virgin Mary blends with the dark, the winter secret with chocolate torte as the main dark color begins. The mixed art has a strong visual charm, and the classic design and mix & match make the suit & tie street fashion. The versatile deep mahogany replaces the mysterious chocolate torte successfully, brings a calm and mature visual feel, becomes the representative color of A/W 20/21, starts a transboundary conversation between retro classic and modern art, and creates a statement-making new style of mix & match.
Clay Green -- The Color Evolution of Menswear
In A/W 19/20, we think about the meaning of life, and words such as nature, ecology and quality are increasingly amplified. The tranquil avocado green carries the healthy and natural lifestyle, brings us to return back to the nature, and makes us feel the life to discover the life attitude of LOHAS philosophy. Clay green from the original natural ecosystem has a pure and natural neutral temperament and two seemingly antagonistic characteristics of toughness and leisure, becoming an important trendy color for A/W 20/21. The quiet naturalism creates a short dream time. It is close to nature to feel the tranquil beauty of the ecosystem. Clay green explains the charm of natural ecosystem and shows the original beauty of nature.
Grape Juice- Evolution of Menswear Colors
With the rapid development of current technology, the boundary between reality and virtuality is increasingly blurred. Decadent aesthetics is created by the mixing of elements such as street, function and the virtual world, and it brings an opportunity for the technical street fashion in future city. Mysterious dark grey purple is gradually replaced by appealing grape juice which becomes the representative color of futuristic rebellious colors in A/W 20/21. And the following is dynamic and energetic bold colors beyond reality, finally showing the unique street fashion aesthetics.
Nitrogen Purple- Theme Color Trend for Womenswear
In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.
Earth Yellow- Theme Color Trend for Womenswear
Environment guardians extract the original yellow from the poetic landscape, and tell to designers who are dedicated to recycle to reshape the nature. Texture, comfort and calm coexist to create the pragmatism with ecological harmony. The poetic wisdom of Japanese thinking mode mixes with the elegant power of the pragmatism. The earthy color tones where the nature and artificial synthesis are complementary for each other could bring the ingenious imagination and drive people to escape from the short-term pressure in the observation and reflection.
Interstellar Blue- Color Evolution for Menswear
Chip blue of 19/20 A/W expresses our imagination about future life and gives a cold feeling of the industrial style. The breakthrough of information and technology, and the popularity of sci-fi TV series inject the unique sci-fi feeling to chip blue. Interstellar blue originated from the universe has the unique neutral charm and becomes a major trendy color of 20/21 A/W. It can be combined with technology and outdoors theme concept to interpret the unique charm of sports in the future.
Surface Blue-- Theme Color Trend for Womenswear
Looking from the Milky Way, the earth surface is covered by a blue halo. Then surface blue is here. The light blue mixing with the purple tone is mysterious and distant, driving us to explore the new look of fashion in the future.
Mechanical Green-- Theme Color Trend for Womenswear
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Ceramic Blue -- Theme Color Trend for Womenswear
The color is extracted from artworks of French pioneer artist, Martial Raysse. The retro and modern color reshapes the classic art and brings more beauty of art to people. It means that people have been exploring how to reinterpret the classic art to make it more suitable for the future. The retro style sets solid foundation for innovative design with its deep roots in fashion field. The peaceful blue added by green creates the atmosphere of classic art. The ceramic blue appeared in the historical artifacts. The inborn elegance presents the elements of abstract art and creates much fun as an important medium.
H＋ -- A/W 20/21 Theme Trend
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
Recreated Classic Art -- A/W 20/21 Theme Trend
In this chaotic era, the past has a great artistic appeal. Martial Raysse combines classical art with modern pop art, which means people are trying to interpret classic art in a contemporary way to make it more suitable for the future. Refined styling, retro patterns and timeless elements play more important roles in the fashion industry, laying a strong foundation for innovative design. Now, classics are to be awakened. We respect classics but not replicate them, we recreate classics with modern art forms.
Extraterrestrial Horizon -- A/W 20/21 Theme Trend
We are not alone in the universe! Isaac Asimov scientifically explained the forming of the universe, origin of life and possibilities of extraterrestrial civilizations in his book Extraterrestrial Civilizations. It has been 50 years since humans landed on the moon. Humans never stop to explore the universe. Digital technology inspires the space design idea. In this new season, futurism is merged with outdoor technology to explore "Extraterrestrial Horizon".
Awakening -- A/W 20/21 Forecast
Nowadays we face more difficult challenges of innovation because of the "evolution" of values and ideas, the change of production mode, economic scale and consumers' behavior. We redefine intelligent production, love technology and exploration and invest in new modes to "awaken" new design ideas. We explore the extraterrestrial horizon, vintage art and contemporary art and reinvent classics. The campaign of environment protection lets us pay more attention to the preservation of natural landscapes. The mixing of street fashion and transhumanism signals the coming of a diversified era. Expanding boundaries let us find more answers.