Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Clay Green -- The Color Evolution of Menswear
In A/W 19/20, we think about the meaning of life, and words such as nature, ecology and quality are increasingly amplified. The tranquil avocado green carries the healthy and natural lifestyle, brings us to return back to the nature, and makes us feel the life to discover the life attitude of LOHAS philosophy. Clay green from the original natural ecosystem has a pure and natural neutral temperament and two seemingly antagonistic characteristics of toughness and leisure, becoming an important trendy color for A/W 20/21. The quiet naturalism creates a short dream time. It is close to nature to feel the tranquil beauty of the ecosystem. Clay green explains the charm of natural ecosystem and shows the original beauty of nature.
Earth Yellow- Theme Color Trend for Womenswear
Environment guardians extract the original yellow from the poetic landscape, and tell to designers who are dedicated to recycle to reshape the nature. Texture, comfort and calm coexist to create the pragmatism with ecological harmony. The poetic wisdom of Japanese thinking mode mixes with the elegant power of the pragmatism. The earthy color tones where the nature and artificial synthesis are complementary for each other could bring the ingenious imagination and drive people to escape from the short-term pressure in the observation and reflection.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.