Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Outdoor Sports Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Y2K Cool & Sweet Old-money Style Yama Style Country Style Resort Style Romantic Fashion Minimalist Elegant commute Socialite Style Quiet Luxury
Champaign -- A/W 24/25 Kidswear Theme Trend
Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The external shocks have made contemporary young people begin to deeply reflect on the relationship between humans and nature. This inner pursuit has transformed the meaning of outdoor activities from simple relaxation and escape to a deeper level of reflection, exploring inner ideals and cultural tension. At the same time, people's perspectives are extending towards the mountains, rivers, and landscapes of their homeland, driving the urban population in the concrete jungle to move towards a more vast world, breaking free from their current identities and merging into the countryside, emerging wild and free.
Natural Optimism -- A/W 24/25 Kidswear Theme Trend
In the fast-paced life, people pay more attention to the cultivation of their inner world and seek self-healing through the pursuit of natural energy. The longing for nature drives the liberation of one's nature. Natural optimists often find a relaxed and unique way of "light vacation" in the city, achieving self-healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to the source and a reflection and resistance against pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and beautiful environments, one can find solace and support for the soul, and experience inner tranquility and enlightenment.
Wandering Adventure -- The A/W 24/25 Theme Trend
In today's fast-paced life, the concept of "wandering adventures" offers a unique way of traveling that focuses on returning to the essence of life and seeking a balance between our inner and outer selves during the journey of life. This beauty is understated and tranquil, contrasting with the dynamic beauty that arises during the journey itself. It emphasizes exploring our true nature, pursuing inner balance, and fostering personal growth. It involves accepting the ebb and flow of life, reevaluating our relationship with life and others, and ultimately embracing a more fulfilling and enriching lifestyle. It emphasizes a shared concern for both reason and emotions, leading to a life filled with a rich sense of quality.
Star Era -- The A/W 24/25 Thematic Trend
With the continuous development of virtual technology, the fashion industry is constantly innovating. Virtual technology has brought more imaginative space for fashion designers. Every fashion brand is actively exploring "digital fashion" that is more intelligent and personalized, including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has provided fashion with more possibilities and areas, and has also generated greater interest and curiosity among consumers, bringing more possibilities for the development of the fashion industry.
Natural Optimism -- The A/W 24/25 Thematic Trend
In a fast-paced life, people are paying more attention to the development of their inner worlds and seeking natural energy for self-healing. The desire for nature drives the liberation of human nature. Natural optimists often find unique and relaxing ways of "light vacation" in the city to achieve self-healing and fulfillment. This pursuit and respect for nature can be seen as an initiative to return to the origin, reflect and resist pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and beautiful environments, one can find solace and support for the soul, and experience inner peace and enlightenment.
Romantism Epic -- A/W 24/25 Thematic Trend
Romantism Epic conveys the glorious evolution of dressing, reflecting the "free traditionalism" spirit of today's young people who yearn for romance and freedom while still revering tradition. It emphasizes independent thinking and cultural identity, innovation and pioneering spirit, and respects traditional culture, gaining inspiration and strength from it. It advocates respect for differences in race, culture, and beliefs, while also acknowledging their equal and human value. It focuses on a circular business model and product lifecycle, with a greater awareness of environmental protection and active participation in the process of resource reuse.
Intelligent Fusion -- A/W 24/25 Theme Forecast
The POP Fashion foresight team released a forecast of five major theme trends for the 24/25 fall/winter season through multidimensional consumer insights, data trends, brand design changes, and dynamic trends in the fashion industry. This provides an early glimpse of future fashion trends and unveils a new design perspective for the 24/25 fall/winter season. This season's macro theme is "Intelligent Fusion," expressing that the constantly iterating standard system is accelerating the transformation of the fashion industry, and the diverse needs of young consumers will be reconstructed and met through industry efficiency and algorithm models. The POP Fashion foresight team will explore future multidimensional demands and industry benefits from a broader, more global, and multidimensional perspective.