Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Star Era -- The A/W 24/25 Thematic Trend
With the continuous development of virtual technology, the fashion industry is constantly innovating. Virtual technology has brought more imaginative space for fashion designers. Every fashion brand is actively exploring "digital fashion" that is more intelligent and personalized, including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has provided fashion with more possibilities and areas, and has also generated greater interest and curiosity among consumers, bringing more possibilities for the development of the fashion industry.
Intelligent Fusion -- A/W 24/25 Theme Forecast
The POP Fashion foresight team released a forecast of five major theme trends for the 24/25 fall/winter season through multidimensional consumer insights, data trends, brand design changes, and dynamic trends in the fashion industry. This provides an early glimpse of future fashion trends and unveils a new design perspective for the 24/25 fall/winter season. This season's macro theme is "Intelligent Fusion," expressing that the constantly iterating standard system is accelerating the transformation of the fashion industry, and the diverse needs of young consumers will be reconstructed and met through industry efficiency and algorithm models. The POP Fashion foresight team will explore future multidimensional demands and industry benefits from a broader, more global, and multidimensional perspective.