Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
Natural Color -- The Thematic Color Trend for Linen and Cotton Womenswear
Natural colors and brand tones are combined for different age groups. There are six key colors: pinkish silver gray, ginger chlorine, dusty peach kernel, field yellow, sunset purple and pepperweed seed. Key items include the trench coat, outerwear, skirt and pants.
Lime Punch -- The Color Trend for Kidswear
Neons are applied widely. For A/W 20/21, lime punch stands out. Compared with neon green, lime punch is softer and more neutral, suitable for boys and girls. Lime punch is mentioned in A/W 2020 Extraterrestrial Landscape Reports on the theme trend for kidswewar.
The Beauty of Dried Flowers -- The Thematic Color Trend for Women's Knitwear
Dried flowers are quiet and beautiful. This report takes cues from dried flowers' beautiful qualities, and shows baby's breath, dried roses, strawflower and pinecone to redefine femininity.
Off-Line Slow-Paced Life -- The Thematic Color Trend for Women's Fur Coats
With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.
Digital Visual Effect -- Theme Colors for Men's Knitwear
With the approaching of 5G, technology and life will be connected more closely. Intelligent blues, chip greens and digital yellows stand out. The palette on knitwear is sporty and fashionable.
Misty Rose -- Solid Color Trend for Womenswear
Popular misty rose continues into A/W 20/21. The candy pink for A/W 19/20 evolved into smoky tones, while the tones this season move to pastel hues. Misty rose stands out, delivering a warm and nostalgic message. With the increasing pace in life, a simple, cosy and premium style gains traction. Soft solid colors is the mainstream trend currently.
Glamorous Orange -- Solid Color Trend for Women's Sweatshirts
Modern women hope to re-define fashion identities in a self way. Glamorous orange is fit for a dramatic statement. Street sweatshirts are coveted by fashionistas.
Dawn Red Orange -- Evolution of Womenswear Colors
Lively orange colors for A/W 19/20 felt warm and bold. In S/S 2020, orange colors were lightened and interpreted vibrancy in S/S with the soft and vintage tones. In A/W 20/21, orange colors combine technical and classical cultures.
Butterscotch -- Solid Color Trend for Women's Knitwear
With the rapid rising of minimalism, solid colors have been the mainstream. Butterscotch feels confident and energetic. Delicate stitches and irregular contrast piecing combine fashion and practicality, youth and sports. Knitted fabrics are cosy. Knitwear can be worn alone or over other items.
Holiday -- Color Evolution for Womenswear
Holiday for A/W 19/20 was refreshing, and in A/W 20/21 it feels energetic, sunny and positive.
Purple Heather -- Color Evolution of Women's Fur
The palette of A/W 20/21 shows the coexisting of reality and the digital field. Surfing the internet is much safer and more efficient. Technology is more friendly, which implies the change from delicate color to technical bright colors. Refreshing pastel colors are more saturated with color blue tones and a bit of magenta。
H＋ -- A/W 20/21 Theme Trend
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
Recreated Classic Art -- A/W 20/21 Theme Trend
In this chaotic era, the past has a great artistic appeal. Martial Raysse combines classical art with modern pop art, which means people are trying to interpret classic art in a contemporary way to make it more suitable for the future. Refined styling, retro patterns and timeless elements play more important roles in the fashion industry, laying a strong foundation for innovative design. Now, classics are to be awakened. We respect classics but not replicate them, we recreate classics with modern art forms.
Extraterrestrial Horizon -- A/W 20/21 Theme Trend
We are not alone in the universe! Isaac Asimov scientifically explained the forming of the universe, origin of life and possibilities of extraterrestrial civilizations in his book Extraterrestrial Civilizations. It has been 50 years since humans landed on the moon. Humans never stop to explore the universe. Digital technology inspires the space design idea. In this new season, futurism is merged with outdoor technology to explore "Extraterrestrial Horizon".
Awakening -- A/W 20/21 Forecast
Nowadays we face more difficult challenges of innovation because of the "evolution" of values and ideas, the change of production mode, economic scale and consumers' behavior. We redefine intelligent production, love technology and exploration and invest in new modes to "awaken" new design ideas. We explore the extraterrestrial horizon, vintage art and contemporary art and reinvent classics. The campaign of environment protection lets us pay more attention to the preservation of natural landscapes. The mixing of street fashion and transhumanism signals the coming of a diversified era. Expanding boundaries let us find more answers.
Greenlake -- A/W 20/21 Color Trend for Men's Knitwear
Because our environment has been polluted, more advanced bioengineering projects have been launched worldwide. By 2021, the biotechnology industry, which is worth around 133 billion dollars, will have changed our lifestyles. Sustainability is the goal. Greenlake represents nature and calls for protecting our environment. Greenlake can be used a main color or complementary color when applied into garments. Lots of colors can be teamed up with greenlake to form different styles.
Lively Green -- A/W 20/21 Color Evolvement Trend for Women's Coats
In A/W 19/20, military green starts to be seen on the catwalks in four fashion weeks. As a versatile tone, military green can be paired with a range of colors. It works well with leisure, street and ladies. At the same time, night glam green and lively green are often seen at big brands.