Romantic sand pink at sunset witnesses the beautiful encounter of lonely people in the noisy city. Art and culture influence the modern urban life. And this greyish Evening Sand becomes soft and elegant, enhances the appeal and adds a young feeling to men's business leisure style.

We live in the city and enjoy the convenience brought by the development of city. We are independent, strong and down-to-earth yet a little lonely. With the rise of loneliness economy, more and more urban people try to live in harmony with loneliness, enjoy loneliness, and pursue the comfortable, quiet, modern, practical and high-quality economic concept. Inspired by this trend, men's business knitwear uses soft but cold pastel colors, neat cutting, precise silhouette and detail, and high-quality yarns to bring a brand-new young urban business style.

The coming era of "Intelligent Manufacturing" will bring subversive changes to people's life, and these changes will also be reflected in colors of the fashion industry first, including: dynamic and bold classic blue has a weaker influence; blue tones dominated by cold futuristic style become more and more influential; clear and modern blue heaven is hopeful to attract more consumers. Blue Heaven (Pantone 17-4023TPG is the recommended color in "Futuristic Geek", the S/S 2021 theme trend of POP.)

As free and natural lifestyle gains popularity, BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

With the advances of science and technology and the construction of smart cities, the lifestyle of people will be greatly changed. Under this trend, a group of geeks pursuing innovation, technology and fashion forms the futuristic geek aesthetics which takes environmentally-friendly and energy-saving parametric design as the philosophy and the futuristic minimalism as the style.

With the development of industry and excessive production, the textile industry has become the second largest polluting industry in the world. As the environment is increasingly concerned, reuse, reconstruction and biodegradability become the focus, and we strongly advocate the traceability of clothing and the design concept of respecting the environment. In this background, the ocean, one of the main natural resources, attracts much attention. The ocean tones and textures provide inspiration for men's knitwear for S/S 2021. Bright-colored surface, flowing form and current resources like the algae inspire crafts, yarns and patterns. The integration of dark colors and light colors brings a rebellious fashionable urban temperament to urban gentlemen who advocate simpleness and are willing to accept novelty.

S/S 2021 Theme Forecast