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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Emotions -- The Color Trend for Women's Overcoats

    2020-08-12 303142

    Emotions -- The Color Trend for Women's Overcoats

    Fashion products reflect people's hope, interest and behavior. Based on data analysis, this report concludes three kinds of consumer behavior and the state quo, thus forecasting the future atmosphere which here refers to an emotional behavior generated by the environment, society and community. Different emotions can be expressed by different tones, and here we conclude romantic style, tranquil minimalist style and elimination-oriented behaviorists.

  • Long Confession -- A/W 21/22 Theme Trend

    2020-05-18 537740

    Long Confession -- A/W 21/22 Theme Trend

    Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

  • The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats

21/22AW Overcoat Minimalist Theme & ColorTrend | POP Fashion

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