Design emphasizing the beauty of life will focus more on existentialism. Colors pursue the low-key beauty of essence. Color change of home decorations is noticed. Vanilla Custard and Scallop Shell are closer to the natural materials used in home decorations. Transition of similar colors keeps a soft and clean feel visually. Art, the home space and fashionable art integrate with each other. Contrasting yet calm Bombay Brown and Mood Indigo are extracted for a soothing and healing vibe, and Coconut Milk balances the telecommuting life. See more in Migration -- A/W 21/22 Theme Forecast.

In this era full of challenges, consumers hope to find a comfy and pleasing experience in amiable nature. Colors remeasure the relationship between us and objects and create a soothing and optimistic vibe. This report starts from healing pastel colors, trans-seasonal neutrals, intense browns and calm greens to present current trends.

Fashion products reflect people's hope, interest and behavior. Based on data analysis, this report concludes three kinds of consumer behavior and the state quo, thus forecasting the future atmosphere which here refers to an emotional behavior generated by the environment, society and community. Different emotions can be expressed by different tones, and here we conclude romantic style, tranquil minimalist style and elimination-oriented behaviorists.

The sudden pandemic, economic depression and environmental deterioration all drive humans to respect and revere nature. People will care more about health and sustainability, and we will witness the design industry prioritizes practicality. Therefore, womenswear will focus on niche designs in A/W 21/22, thus making unique designs gain more popularity. "Influencing more with less" concept will control the market direction more precisely, so 3D cutting and deconstructed silhouette will be more widely applied.

Due to the impact of ecological damage and global climate change, simplicity becomes the key. Pure and natural simple fashion is advocated. Bombay Brown, one key color mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear, displays the original colors of nature. Mumbai is one of the tropical monsoon climate areas affected by the monsoon, where dry season and rainy season are distinct. Bombay brown is a natural of color from the bursting magma. Primitive wild beauty is casual and free, revealing an elegant feel. Fluctuating landscape inspires concave-convex stitches. Granular texture provides possibilities for yarns, and helps with color proportion of simple & sophisticated style.

Artists' sentiments about the snowfield are strongly reflected in A/W 21/22 women's puffa jackets. The Neuschwanstein Castle is covered by thick snow, which echoes the Nordic home decoration art. GIRLS & BOTANICAL, Colombian illustrator Stefania Tejada's collection of surrealist works, also brings inspiration for young women's puffa jackets. Story of The Snowfield tends to be calm and warm. Tone-on-tone color blocks make the palette richer and harmonious.

Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

A/W 21/22 Theme Forecast

The ecological damage and global climate change have an increasing devastating impact. Currently, simple and smart life concept is a must. The original state advocates comfort and beauty of a simplified life. The laissez-faire liberalism is replaced by the refined restrictionism. This trend influences the color evolution of the simple & sophisticated style, and natural original colors are prevailing.

The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats

Natural disasters and economic turbulence have caused a restless feeling, and induces rebellious and illogical artistic expression. The mysterious, rebellious and bizarre surrealism clearly emphasizes that the reality controlled by reason and logic is not real, and that only the combination of dream and reality is absolutely real and absolutely objective. In A/W 21/22, luxurious colors fight against the uncertain times. The Night Fantasy escapes from the reality with illogical light and shadow, and surpasses the ordinary natural colors. Microworld explores dreams of plants and find the rebellious thoughts of them. The macro natural landscape accumulates in billions of years of destruction and rebirth, and has the most primitive instinct of life. In A/W 21/22, natural colors will be more tensile.

Oil paintings of Marc Chagall have bright and gorgeous colors, and bring a surreal dreamlike charm. Chagall draws inspirations from the plain images in nature, and subjects are mainly about lovers, romances, and Jewish legends. Chagall integrates love into the paintings. Different colors represent different good meanings, which is blended with the rhythmic textures of oil painting. This also inspires the development of knitwear colors. In view of trend and data analysis, we select four representative colors, "the flowing blue pigment" displays the neat cutting; "Baltic" has the crystal blue-green, quite inclusive; positive and optimistic "limelight" shows a ladylike temperament; "exuberance" renews the tones of commute clothing. (The inverted body in Marc Chagall's painting is deeply moving. The figure will turn yellow or green after praying for a long time, so Chagall's yellow and green represent sincerity.)

As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.