TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
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    2020-01-17 90457

    Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear

    More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.

  • Natural and Nostalgic -- Theme Color Trend for Women's Underwear

    2020-01-17 78868

    Natural and Nostalgic -- Theme Color Trend for Women's Underwear

    As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.

21/22AW Theme & ColorTrend | POP Fashion

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