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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • Intersubjectivity -- The Color Trend for A/W 21/22 Womenswear
    Hot

    2020-04-02 70816

    Intersubjectivity -- The Color Trend for A/W 21/22 Womenswear

    The 5G technology revolution has brought subversive changes to the future life. The closer relationship between people, as well as people and objects forces people to rethink intersubjectivity. Artificial intelligence and enhanced intelligence are now on the road of collaborative integrated development, and a new era of human-computer interaction has arrived. The scientific concept of simplicity and efficiency advocated by the 5G era is similar to Bauhaus, a product of the last century's industrial age. In A/W 21/22, bright synthetic color is in response to the era of 5G technology. RGB color is generated by digital source code, and virtual code language reproduces the ombre color in high-purity that does not exist in nature. Color overlays on the program language, with electronic methods to enhance the color saturation and brightness, so that the synthetic color in A/W 21/22 will be more technical.

  • Eight Key Words for A/W 21/22 Womenswear
    Hot

    2020-03-30 114716

    Eight Key Words for A/W 21/22 Womenswear

    These eight key words are major points for A/W 21/22 Womenswear, covering trends of style, theme, fabric, pattern and detail. This report extracts key words of theme style for the new season. POP will continue to update more key words so that you can follow the trend quickly and prepare for fast-reaction.

  • The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats
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  • Surrealism -- The Color Trend for Womenswear
    Hot

    2020-03-19 114577

    Surrealism -- The Color Trend for Womenswear

    Natural disasters and economic turbulence have caused a restless feeling, and induces rebellious and illogical artistic expression. The mysterious, rebellious and bizarre surrealism clearly emphasizes that the reality controlled by reason and logic is not real, and that only the combination of dream and reality is absolutely real and absolutely objective. In A/W 21/22, luxurious colors fight against the uncertain times. The Night Fantasy escapes from the reality with illogical light and shadow, and surpasses the ordinary natural colors. Microworld explores dreams of plants and find the rebellious thoughts of them. The macro natural landscape accumulates in billions of years of destruction and rebirth, and has the most primitive instinct of life. In A/W 21/22, natural colors will be more tensile.

  • Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
    Hot

    2020-01-17 150307

    Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear

    More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.

  • Natural and Nostalgic -- Theme Color Trend for Women's Underwear

    2020-01-17 126941

    Natural and Nostalgic -- Theme Color Trend for Women's Underwear

    As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.

21/22AW Theme & ColorTrend | POP Fashion

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