Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-12-07 352546
Strange Twinning -- S/S 2022 Theme Trend
Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.
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2020-09-13 204849
Memory Contact -- The Color Trend for Women's Knitwear
Collective trauma, looser relationship between people, and escapism stand out in the post-coronavirus era, so we need new emotional sustenance and boost our moods. Online life becomes a weapon against challenges and depression in reality. Demand for an indigenous cultural lifestyle is on the rise. People worship heroism and dedication more, thus safer, more practical and more direct objects are favored.
