"In ancient times and modern times, people were like flowing water, and even when we see the bright moon, it is like this." Time is like a trickle that flows by and never returns, while Chinese culture is like the bright moon illuminating thousands of years. With the increasing understanding of traditional Chinese culture among young people in the new era, cultural identity and confidence have prompted them to spontaneously bring back the forefront of Chinese style fashion. Deeply explore the core of Chinese aesthetics, trace its origins, examine its form, and explore the mysteries of its cultural essence. In today's pursuit of individuality, respect for diversity and differentiation, traditional Chinese culture also provides people with a sense of belonging and spiritual sustenance. The traditional elements that once settled in the long river of history are revitalized and charming under the interpretation of modern aesthetics and technology.

Glacier Gray gives people a calm, mysterious, and elegant visual experience. It is a neutral tone that creates a cold and profound atmosphere. Glacier Gray is often used in clothing design to convey a sense of modernity, delicacy, and fashion. Due to its perfect visual appeal and strong color practicality, it has been applied to styles such as shirts, suits, and pants, becoming the core trend color of women's clothing for spring/summer 2025.

One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Natural Optimism". In fast-paced life, people pay more attention to the construction of their inner world and seek natural energy for self healing. The desire for nature drives the liberation of nature, and natural optimists often find a relaxed and unique "mild vacation" way in the city to achieve self-healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to its roots, reflecting and resisting pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and the beautiful environment, one can find spiritual sustenance and support, and feel the sedimentation and enlightenment of the heart. This season, the series releases of major brands have confirmed this theme trend.

"The most powerful substance in the world is not heavy and rigid, but rather soft and flexible." In today's era filled with confrontation and competition, we easily overlook a less conspicuous yet potent force: the power of flexibility. In a world dominated by hard power, 'softness' plays a significant role. With the prevalence of concepts like 'flexible manufacturing' and 'flexible supply', 'softness' is no longer just synonymous with gentleness. In the context of today's era, it represents resilience, adaptability, and innovation. In our lives, we should also embody the attitude of 'flexibility' - creating buffer zones for ourselves, cultivating the ability to adapt to change and innovate, and establishing a foundation of invincibility through 'flexibility'.

In order to verify the POP Forward Trend team's 23 year prediction of popular colors for autumn and winter in 24 years, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.