One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is "Visualized Space". Seeing begins before contemplation, and the body in contemplation requires the immersion of space to make the mind tend towards tranquility. Applying this concept to clothing, the visual space theme is expressed as the pursuit of exquisite life and the inheritance and innovation of craftsmanship. It is a perfect combination of functionalism, design sense, and luxury and refinement. From the perspective of color, comfortable and visually impactful designs incorporate cultural elements of consciousness, bringing surprises to the sensory visual experience and creating a new artistic resonance, Thus achieving a multidimensional pursuit of vision and experience. This season, the series releases of major brands have confirmed this theme trend.

The "Like A Dream" originates from a poem written by the Song Dynasty female poet Li Qingzhao. This poem delicately expresses the author's affection for and appreciation of flowers and her love for nature and spring, using the description of inquiring about flowers upon waking up from a drunken sleep. Tracing back to the ancient charm, the essence of the new Chinese aesthetics lies in the fusion of tradition and modernity, creating a subtle and dreamlike beauty that seems to be there yet not there, reserved and dignified, as if strolling in an ancient elegant courtyard, enjoying the flowers and scenery. The theme expressed in "Like A Dream" is the pursuit of a modern Chinese and sophisticated lifestyle, emphasizing the inheritance and innovation of traditional culture, and carrying the integration of fashion and cultural values.

One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is' Resortir '. The revisit theme reconstructs nature and travel with a casual and free lifestyle. The soft distorted tones and sunset spectra under this theme create a slow journey where time and nature intersect. By rendering a warm and gentle scene through the sunset, the collision of colors presents a surreal humorous vision, and tropical plant patterns are decorated with a distinct outdoor style and strong colors. Under the theme of revisiting, we advocate for achieving lasting happiness and restoring optimism, exploring the ritual of slow travel, and imagining a relaxed and leisurely outdoor vacation.

One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is' Suspense Drowning '. Hanging indulgence conveys the ability to break free from mundane perspectives, do whatever you like, and showcase your individuality. At the same time, it can be sweet, cold, rebellious, bizarre, and playful in the digital online world. I always have a nostalgic attachment for retro nostalgia and the innovation of today's future technology, exploring all new physical objects, daring to try, and pleasing my content's desire for the future world. Although niche, the circle is determined and respects multiculturalism, while each different individual can find their own love. This season, the series releases of major brands have confirmed this theme trend.

Butterfly is a key knitwear color extracted from the POP Fashion's trend forecast for the 2024 Spring/Summer season. It is a soft yellow-green color that gives a natural, gentle, and refreshing feeling. This color has a slight warm tone of yellow and a fresh tone of green, making it very soft and warm, creating a relaxed and calm atmosphere. It can also evoke people's imagination and yearning for nature, creating a comfortable feeling.

The pink color family is a key color for children's spring and summer clothing. It is usually used to convey sweet, warm and cute feelings. Crystal Rose's pink tone is transparent and lightweight, like a sweet breeze. Its perfect visual appeal and strong color practicality have become the core practical color for the 24 spring and summer season. This color is widely matched with various styles, not only for sweet pastoral style but also for casual and fashionable styles. After being enriched by fabric patterns, color matching, and craftsmanship, it becomes even more exquisite and colorful.

As seen in the latest collections from popular leisure brands such as SUNNEI and Marni, the orange-red color range continues to be a key focus, following on from the Spring/Summer 2023 season. Cherry Tomato is also set to be the most forward-thinking trend color for Spring/Summer 2024. This color is rich and passionate, with a strong impact, but still maintains a comfortable visual experience. This color is perfectly suited for casualwear, and through the use of fabric patterns, color matching, and craft techniques, it becomes even more unique and charming.

Butterfly green is a color that embodies a longing and yearning for nature in Spring/Summer 2024. This fresh and vibrant hue is full of vitality and is suitable for a variety of products such as dresses, knitwear, and shirts in the young women's fashion brands. It has excellent expansibility and will be popular in the Spring/Summer 2024. A low-saturation green with a hint of gray shadow also provides a calming and peaceful force, making it an ideal color for young women's fashion. When paired with bright colors and used sparingly with stripes, it creates a comfortable and cozy feeling, revealing the calm and peaceful side of young girls.

Through studying representative brands of the sweet and graceful style, and based on the dimensions of trend, popularity and attractiveness, the colors of 2024 dresses will show a brand new romanticism. Dresses, as season-transcending items, are particularly important in the spring and summer seasons. The color palettes of SS 2023 dresses are vibrant dopamine, soft pastels and other color series. The colors in 2024 are bright and have a magical feeling, reflecting consumers' desire to embrace life and exuding a joyful tone. This article combines the most topical and trendy brands, lists 9 representative key colors, and brings reference value for the development direction of dress colors.

Resortir is a new starting point for recovering. Walk out of the room, feel the growing grass, and breathe the fresh air of summer beach. Gardening, scented flowers, waves and the sunset complete a chic look of summer vacation. Enjoy the coziness with family and friends, and release the human nature of play.

After experiencing the turbulence, depression and emotional fluctuation in the past few years, as well as the excessive anxiety and expectation in 2023, this year of 2024 should usher in a new life in the social environment, lifestyle, living environment and mentality. This report refines the color trends from women’s runway shows and the new collections of fashion brands, and draws inspirations from POP Fashion’s S/S 2024 mega theme — Gaiety Breakthrough.

Peach Nectar is the key color in Spring/Summer 2024. The mildly bright orange-pink is suitable for the light luxury. This summer hue presents a good balance and fine quality. The team with normal basics develops dresses and tops.

The key color in Spring/Summer 2024, Cockatoo is a cold hue between blue and green. It presents the perfect mixture of dynamics and statics. The high purity of color is pretty and cool. The matching with blue and green develops dresses and tops.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

Pantone has revealed its color of the year for 2023: "Viva Magenta," described as "an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint." The color descends from the red family and "welcomes anyone and everyone with the same verve for life and rebellious spirit."

The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.

In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.

The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

In S/S 2024, girls’ dresses use cute and dreamy colors to display vitality and sweetness. As an important trans-seasonal item, dress plays an important role in kidswear market. Driven by diverse emotions, people desire for mental healing and expression. Pastels make up a sweet palette for girls’ dress. Blue and green are mixed with basics to show freshness and vitality.

Cabbage is a low-purity macaroon that fuses blue with the fresh green to cool the summer. The clean hue brings us the vitality and oxygen of plants.

Daiquiri Green is a vibrant and vivid color in S/S 2024 that heals people and injects energy. POP Fashion introduced the bright and saturated Tender Shoots(PANTONE 14-0446) in S/S 2023. Daiquiri Green(PANTONE 12-0435TPG) is a gray-infused green sourced from food. The combination with soft materials and 3D silhouettes creates a modern and elegant style.